U.S. Cable TV Unusual Transformation: Send Big Ear Antennas Don't Look at Cable

Recently, a cable TV operator in the United States has announced a transformation strategy that can be described as an "exotic" strategy. Not only has the broadband price been reduced to the lowest level in history, but it has also given away a "big ear antenna" for free TV.

According to an Associated Press report, cablevision company Cablevision, which operates mainly in New York and other places, announced a new strategy. The reduction of broadband fees and open-circuit TV antennas all catered to the market demand of the Sui-line family.

Traditionally, US cable TV companies have provided services such as broadband and telephony at the same time (there is no essential difference from fixed-line telecommunications companies), and the monthly subscription fees for cable and broadband have been frequently increased by hundreds of US dollars and have become a heavy burden on American families. It is generally believed that the price of cable television and broadband in the United States is higher than in other countries.


Cablevision announced that it will launch an ultra-low-priced, $35 monthly subscription for broadband services at a speed of 5 Mbps. The company will also present a Mohu digital television antenna (the antenna retail price is 70 US dollars in the past), you can watch the free TV channels broadcast by the electromagnetic way. Broadband users will also enjoy the company's Wi-Fi hotspots for free.

The company also announced that it will provide free Wi-Fi calling service for users who purchase MotoG smart phones for $100.

In another product, the broadband speed is 50MB and the monthly subscription fee is 45 US dollars.

If the user rents a broadband cat, the monthly rental fee is 5 US dollars. Broadband subscribers can pay $15 a month to watch HBO’s recently launched independent webcast channel.

According to reports, before the company's cheapest broadband service, bandwidth of 15 trillion, the first year monthly fee is 40 US dollars.

As a reference, the average monthly salary of Americans is about three to four thousand US dollars, and the price of 35 US dollars is an affordable one.

With the impact of video sites such as Netflix, US television and cable companies (as well as satellite TV companies) are forced to embark on the transition.

More and more channels have launched independent webcast channels and on-demand programs have been broadcasted. The charge is only a dozen dollars. In addition, satellite TV giant Dish also launched a monthly subscription service for $20 to watch 20 webcast channels. Users no longer have to endure the hundreds of channels bundled by cable companies.

Relevant statistics show that since August 2011, US cable subscribers have been declining, and more than 5 million subscribers have been lost.

On the one hand, cable subscribers have transformed into Netflix subscribers. On the other hand, TV stations that provide channel copyright have directly launched Internet streaming media services to bypass them. The cable TV industry has faced crisis at both ends at the same time. If it does not make the transition as soon as possible, it will enter a dead end.



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