7 big licensees all the way "hard", 2015 met the best OTT

Editor's note: The last decade has been an important period for the rapid development of our audiovisual media. Almost all new audiovisual businesses have grown, grown and matured during the decade. One of the highlights is Internet TV. Judging from the five-year development of domestic Internet TV, Internet TV has enriched the consumption of audiovisual content and injected new vitality into the traditional development of audiovisual media. At present, China's Internet TV services have begun to enter a new stage of sound development. Looking back, looking forward to the future, domestic Internet TV services will open up a whole new world of development.

I. In 2010, the General Administration of Administration issued the first batch of OTT licenses

Since February 2009, domestic TV manufacturers such as TCL, Hisense, Konka, Changhong, Skyworth, Haier and Tongfang have successively launched Internet TV products and attempted to provide program services through their own content platforms. In the same period, some commercial websites began to provide P2P client software and audiovisual program content to Internet TV manufacturers free of charge. In order to curb the possible negative consequences of the development of free Internet TV, from the second half of 2009, the radio and television administrative departments have successively issued management policies to clarify the basic requirements for the development of Internet TV, and to regulate Internet TV through the issuance of Internet TV licenses. Service behavior.

In 2010, it was a particularly important year for the Chinese OTT market. In this year, the General Administration of Administration issued the first batch of OTT licenses. China Radio Media, CNTV, BesTV and other radio and television system units were selected. It can be said that this is one of the most landmark events in the domestic industry.

1. Hua Digital Media

At the end of March, Hua Digital Media was approved by the SARFT to build an integrated broadcast control platform for Internet TV. After that, Hua Digital Media signed strategic cooperation agreements with TCL and Changhong in April including technology and content.

At the end of April, Hua Digital Media also reached a strategic cooperation agreement with Skyworth to jointly strive for the healthy development of China's Internet TV industry and the operation of business models.

In June, Huada teamed up with TCL and Changhong to upgrade the Internet TV content platform. The upgraded Internet TV content service will be completely provided by Hua Su, and will continue to provide services for more new buyers.

In July, Guangzhou Huaneng Technology Co., Ltd., a joint venture between Hua Digital Media and Changhong and TCL, formed a joint venture company of the Internet TV business, Hua Digital Television. Among them, Hua Shu is responsible for video content, and Huan Wang focuses on business development. Reasonable division of labor and joint operation. In August, Hua Digital Media Haier jointly launched the first-to-market analog card LED TV products.

In August, after a lot of cooperation was ready, China Digital Media's Internet TV integrated broadcast control platform officially passed acceptance and obtained the OTT license.

2. CNTV

In March, the State Administration of Radio, Film and Television formally awarded CNTV (China Internet TV) the first Internet TV license. Internet TV licenses allow content providers to access set-top boxes over the public Internet and provide content to television terminals.

In March, CNTV cooperated with Tsinghua Tongfang TV, and Tsinghua Tongfang EiTV Internet TV will be able to access the CCTV's vast amount of CCTV's copyrighted content resources. Tsinghua Tongfang TV will provide Internet TV hardware and support the sales network formed by thousands of dealers across the country. CCTV International will be responsible for operations. In addition to advertising revenue, it will also provide value-added services such as paid on-demand. Tsinghua Tongfang TV in operating income will receive some redistribution.

On the afternoon of March 13, CNTV and Shanda Networks signed a strategic cooperation agreement in Beijing. According to the stipulations of this framework, both parties will integrate superior resources and form full-text cooperation. Among them, horizontally involves online video, games, film and television, literature, music, wireless, and online platforms; verticals include content production, technical support, and licensing cooperation.

On April 12th, CNTV officially announced that it has become a strategic partner with TCL to jointly set up an Internet TV Lab to jointly promote the formulation of China's Internet TV industry standards and the healthy and orderly development of the industry.

On May 11th, CNTV and Tencent signed an agreement on the video rights of the World Cup in South Africa. Tencent will enjoy the video rights of all the games of the CNTV South Africa World Cup. Tencent became the first Chinese portal to win the 2010 South African World Cup video cooperation rights.

On May 11th, China Network Television (CNTV) and Storm Video officially held a grand cooperation and signing ceremony in Beijing, formally announcing strategic cooperation between the two sides and jointly building a Chinese network television station Stormwind.

3, BesTV

On July 30, 2010, Shanghai Radio and Television officially obtained the Internet TV license issued by SARFT.

In August 2010, BesTV Haier jointly launched its first-to-market model card LED TV products.

On September 17, 2010, BesTV and Konka announced a cooperation in Shanghai, and will be BesTV's Internet TV product BBTV (Shanghai Wenguang Internet TV unified call sign) into Konka's LED series smart TV.

4, CIBN

In August 2010, China Radio International received the approval of the SARFT and opened the China International Broadcasting and Television Network Station (CIBN). In December 2010, China Radio International received a reply from the General Administration of China’s application for its Internet TV integration platform.

5. The Central People's Broadcasting Station

At the 2010 Communications Show, the Central People's Broadcasting Station displayed its UTStarcom-based Internet TV products, mainly one-box and set-top boxes.

Second, 2011, Hua Digital Media, Bestronic, etc.

1. Hua Digital Media

On January 17, Huadian and LG Electronics reached a consensus on strategic cooperation and the two sides will jointly develop the domestic smart TV market.

On March 29th, Huaqiao and Sony signed a cooperation agreement, and Huada will provide content services for Sony Internet TV. Sony officially entered the domestic Internet TV market.

In July, Huadian and Baidu reached a strategic cooperation agreement, and the two sides will carry out strategic cooperation in the fields of interactive television and Internet television. Baidu will first embed Baidu search in digital TV set-top boxes and Internet TV broadcast control platforms operated by China.

In August, Hua Digital Media and Shanda Networks signed a strategic cooperation agreement, and the two parties jointly funded the establishment of a joint venture company. The two new joint venture subsidiaries will be dedicated to the dissemination and distribution of derivative content such as games and literature.

On December 20th, Hua Shu convened nearly 200 people from national Internet TV manufacturers and Internet TV chip manufacturers to discuss the development and cooperation of the Internet TV set-top box industry.

2. CNTV

In January, CNTV relied on Asia’s largest video database to analyze data on football matches and launched a new video interactive product “iCan”. The product uses CNTV's self-developed video feature recognition technology to intelligently identify “interesting and important” clips in the video of football matches and identify them on the timeline.

On April 7, CNTV Game Center was officially listed in Haidian District, Beijing. It is responsible for the content construction and operation promotion of game consoles (games.cntv.cn,), a gaming information platform owned by China Internet TV, which indicates that China's Internet TV station has made high-profile military efforts. The strategic deployment into the field of online games in China has begun to take shape.

On July 25, CNTV, Sichuan Radio and TV Station, Chengdu Radio and TV Station, and Sichuan Telecom jointly signed a cooperation agreement on Chengdu's IP television services.

In August, the “Friend Management System” and “Dynamic Distribution System” independently developed by CNTV were rigorously audited by the Computer Software Copyright Center of the National Copyright Administration of the People's Republic of China and all obtained the “Computer Software Copyright Registration Certificate” issued by the National Copyright Administration. This means that CNTV has caught up with the technical support of the interactive platform, shortening the gap with the SNS platform such as Kaixin.com and Renren.com. Enables CNTV to achieve a qualitative leap from web 1.0 to web 2.0. It also indicates that CNTV has mastered all the achievements and rights of key SNS technologies and laid a solid technical foundation for the operation of the interaction.

3, BesTV

On March 17, 2011, BesTV and Lenovo jointly established a new company called "View Cloud Network Technology". The production of Internet TV hardware was completed by Lenovo, and the content was provided by the joint venture company. According to the agreement, Lenovo Internet TV terminals will receive BesTV's audiovisual content and a variety of non-audiovisual value-added services. The Lenovo Internet TV terminal (set-top box mode) was unveiled at the 19th International Conference on Transmission and Coverage (ICTC) held in Xi'an in October 2011. However, due to set-top box policy issues, its time-to-market was first postponed to March next year.

On April 6, 2011, BesTV and Samsung established a strategic partnership to become content providers for Smart TVs, providing BesTV hundreds of thousands of hours of video content and jointly constructing a new TV industry ecosystem. The two parties signed a strategic cooperation agreement on June 7, 2011. According to the agreement, the two parties will jointly build an intelligent platform to provide TV users with legitimate copyrighted audio-visual content and other Internet value-added services through the Internet.

On April 12, 2011, BesTV and Sharp jointly created Internet TV content. Sharp introduced five new series of LCD TVs in Chengdu. X50A is an Internet TV and LX830A series is an Internet TV with 3D capabilities.

On April 15, 2011, BesTV and Haier launched Casa Di Television. Haier Casa Di Social TV first realized the application of home appliances in audiovisual terminals. TV can communicate with computers, mobile phones, DV and other home appliances. The user provided a complete solution for home audiovisual images and realized the exchange of “objects and things”.

In September 2011, BesTV and Tintin Net jointly launched a life-service application for Internet TV, the Tintin-preferred APP, which for the first time introduced convenient service applications for downloading coupons from TV terminals, becoming a smart media once again in information service. Innovation.

In November 2011, BesTV New Media joined hands with China UnionPay and Konka Group to jointly publish China's first smart TV payment product in Shanghai. This business can provide the largest range of bank card payment services, and users can pay via the TV terminal remote control. On-demand, online shopping and other online payment.

On December 13, 2011, BesTV joined more than 20 companies including Mele Digital, Jieke Electronics, SVA SVA, Skyworth, Haier, Hisense, Samsung, Lenovo, Sony, RealTech Realtek, Amlogic Jingchen Semiconductor, Suning Appliance and Taobao. Well-known enterprises launched a joint initiative on the Internet TV set-top box industry cooperation development forum to strengthen the content copyright management of Internet TV set-top boxes, jointly create new models, and build an open and win-win Internet TV industry chain.

4, Mango TV

In May 2011, the integrated broadcast control platform and content platform developed by Hunan TV passed the acceptance of SARFT. In July, it officially obtained the Internet TV integration license. Hunan TV broadcasts its name with "HeFeng Internet TV" as its integrated platform. "Mango TV" broadcasts a call sign for the content platform and fully authorizes its wholly-owned subsidiary, Happy Sunshine Interactive Entertainment Media Co., Ltd. to carry out Internet TV-related business.

5, CIBN

On June 22nd, 2011, China Radio International's Internet TV integration service platform passed the acceptance of SARFT, determined the call sign of “CIBN Internet TV” as the program service platform, and used “Global TV Network” as the call sign for the integrated broadcast control platform. Obtained the officially issued Internet TV integration business license.

On November 18th, 2011, CIBN Internet TV operator China Guangdong Network (Beijing) Co., Ltd. (abbreviated as “Guangdong Party”) and Hanya Star Culture Technology Co., Ltd. (Hanya Star) signed a contract for overseas cooperation in Internet TV. . According to the agreement, China Guangdong Fangya and Hanya Star will jointly build China's first-class new media overseas distribution platform and effectively cover overseas Chinese. The two parties will cooperate in the area of ​​Internet TV business on TV program content, user application services, channel sales, etc., and use cable networks and Internet networks as channels, with set-top boxes, Internet TV integrated machines, PCs, and PADs as the terminal forms, and strong. Strong alliance to create a win-win situation.

On December 3, 2011, CIBN Internet TV, which was run by China International Radio, was put into trial operation.

6. Central People's Broadcasting Station

In November 2011, the Central People's Broadcasting Station formally obtained the Internet TV license issued by SARFT.

7, South Media

On March 16, 2011, Southern Media Interconnected TV's "Connected Octagon" integrated service platform and "Cloud Audiovisual" program content service platform passed the acceptance of the State Administration of Radio, Film and Television, and obtained operating license.

On March 16, 2011, Nanfang Media and Youpeng Purule jointly established Guangdong Nanguang Television Interactive Technology Cable Company. At the same time, Southern Media will cooperate with TV manufacturer Skyworth, and the all-in-one cooperation machine will be listed simultaneously in the country during the period of May 2011.

On June 8, 2011, Southern Media, Superior Pengle, Skyworth, China Telecom, and China Unicom, as well as Sony Pictures, and other industry-related parties, formally announced the joint development of the Internet TV business.

On December 21, 2011, the Southern TV and Premium Pulpu Internet TV set-top box cooperation was held in Guangzhou.

Three, 2012, Bestronic dominates

1. Hua Digital Media

On January 11th, PPTV Network TV and Hua Digital TV Media Group announced that they will form a comprehensive strategic partnership in the development and application of new media business to jointly develop China's Internet TV and STB market.

On May 10th, China Digital TV launched a new application of TV Weibo, and it will be able to directly log in to Weibo on the China Internet TV page.

In September, China Telecom opened a TV Alipay.

2. CNTV

In January, CNTV launched a strategic cooperation with LeTV. It officially entered the Internet set-top box market and will take the lead in the market in Shanghai, Hangzhou and Changsha.

On January 5, China Network Television (CNTV) and Shenzhen Sunac World Video Technology Co., Ltd. (VTC) established the CNV Mobile Internet Lab of the National Network Video Technology Research and Development Center.

In May, CNTV Weibo achieved full interoperability with Sohu Weibo and became the only Weibo platform that deeply integrated the four major new Internet media resources, achieving the “1+3” communication effect maximization, not only satisfying the user’s diversification , multi-channel publishing information and user interaction needs.

3, BesTV

In January 2012, BesTV New Media Co., Ltd. and Lenovo Group launched the Internet TV set-top box A30 in Shanghai to provide users with a wide range of smart TV experiences based on broadband Internet and mobile Internet. This is the industry's first Internet TV set-top box launched by industry authorities after the introduction of new regulations on Internet TV.

March 24, 2012 New media concept stock BesTV New Media Co., Ltd. announced that it will obtain 35% equity interest in each of Winshare Networks Co., Ltd. and Beijing Fengxing Online Technology Co., Ltd. for US$30 million in cash. After the completion of the investment, BesTV became the most popular shareholder.

On March 26, 2012, BesTV announced that it will invest in the company's wholly-owned subsidiary BesTV Network TV Technology Development Co., Ltd. ("BST Technologies") and jointly launch a design joint venture company with CNTV. The registered capital of the joint venture company will be 50 million yuan. CNTV contributed RMB 27.5 million and BesTV Technology invested RMB 22.5 million. Both parties contributed in cash, which accounted for 55% and 45% of the total registered capital of the joint venture.

On March 15, 2012, SMG BesTV signed a "strategic cooperation agreement" with the Bank of China, announcing the establishment of a long-term partnership and the launch of comprehensive business cooperation. The two parties agreed that under the premise that both parties complete the statutory and regulatory process approval, BesTV can obtain up to RMB 4 billion worth of equivalent RMB credit support for the development and development of new media, smart TV, and overseas markets.

On March 20th, 2012, BesTV and Bank of China announced the joint launch of China’s first smart TV “home banking”. The first attempt to expand financial services in the field of smart TV and IPTV (interactive Internet TV). The cooperation between the two parties will not only be “home banking”, but will also leverage on their respective resources, bank card business, personal financial services, cash management, corporate annuity services, investment consulting products, development of online digital financial products, and large-scale events. BOC Shanghai Branch will provide financial support for BesTV's R&D, marketing, and services, including but not limited to IPTV, mobile phones, tablet PCs, Internet TVs, and smart TVs, in order to achieve full cooperation between the two parties.

On May 31st, 2012, BesTV New Media Research Institute was announced in Shanghai, marking that the technology engine has driven the new media industry into a new stage of development. At the meeting, BesTV was successfully announced to successfully obtain the 2012 National Nuclear High Base project and enter the implementation phase.

On May 8, 2012, BesTV New Media Co., Ltd. signed a strategic cooperation agreement with Beijing International Network (Beijing) Co., Ltd., China's international broadcast television network operator, Internet TV operator, to announce the launch of a comprehensive strategic cooperation in the Internet TV business. This is the first time that the two major broadcast and television organizations in China have conducted in-depth cooperation in the Internet TV business, forming a two-way entry into the platform, content, and channels to achieve win-win cooperation and promote the scale and intensive development of the Internet TV industry chain.

On June 6, 2012, BesTV New Media Co., Ltd. held a press conference in Shanghai and announced that it has successfully developed a high-definition 3D smart cloud Internet TV set-top box. This set-top box is a new product independently developed by BesTV, which indicates that BesTV has grasped the diversified and portable smart TV system technology based on broadband Internet and mobile Internet.

On June 20th, 2012, BesTV and Huayi Brothers signed a strategic cooperation agreement, and the two parties will conduct copyright cooperation and joint operation of premium video content. And plans to build China's largest television micro-film open-air broadcasting platform.

On October 25th, 2012, BesTV announced cooperation with the leading third-party advertising technology company's second hand system. The BesTV IPTV platform introduced the second hand as an independent third-party advertising monitoring and evaluation system to provide advertisers with television new media advertising evaluation and optimization services. .

On November 1, 2012, the State Administration of Radio, Film and Television increased the distribution of 3.35 million Internet TV client IDs to Shanghai Radio and Television, and at the same time approved BesTV's 2 million OTT set-top box client numbers.

On December 31, 2012, BesTV issued an announcement announcing that it had signed an OTT intelligent Internet TV set-top box (OTT) cooperative sales agreement with Gome, and both parties jointly attacked one million sales targets. Cooperation agreement, BesTV is responsible for providing OTT set-top box hardware, content services, Gome is responsible for channels.

4, Mango TV

On May 18, 2012, Mango TV launched its first commercial Internet-ready TV set-top box at the 8th China (Shenzhen) International Cultural Industry Expo. At this point, Mango TV, which has multiple licenses such as Internet TV, IPTV, mobile TV, and Internet video, successfully completed the integration of mobile, computer, and television three-screen services, forming a multi-screen business ecosystem.

5, Galaxy Internet TV

On July 25, 2012, the Central People's Broadcasting Station joined Jiangsu TV Station and iQiyi to establish Galaxy Internet TV Co., Ltd.

6, South Media

On December 3, 2012, Skyworth announced the launch of the Hollywood Channel with Southern Media and Superior Friends Pollock, the first cross-border cooperation in the television industry on content.

IV. The year of 2013, CIBN, Galaxy Internet TV rises

1. Hua Digital Media

In 2013, Hua Digital Media began to deepen its layout of the OTT industry chain. On July 23rd, Huadi Media and Alibaba.com launched the first generation of box products with Ali's intelligent tv operating system, the Huaqiao Rainbow Box, to provide users with a new smart lifestyle.

In September, Huada, Ali, and Chichi launched a complete smart cloud TV integrated machine solution to achieve a one-stop implementation of "live TV viewing, interactive on-demand, Internet video, online shopping" and other applications.

At the end of December, Hua Digital Media and its partners held a signing ceremony for an open solution for the OTT industry chain and launched a new model for cooperation with the radio and television network. Huawei does not need to provide set-top boxes. The business model is to provide OTT service platforms and content, and to provide streaming service capabilities; Radio and TV Networks purchases set-top boxes and provides DVB services on its own. DVB service revenue belongs to the wide grid road, in the value-added OTT business. , Huadian and Radio and Television Networks are divided into 6:4. If you need to provide set-top boxes, the business model is: within 3 years, according to the number of Chinese, according to each household 8 yuan per month to collect the set-top box fees to users, while the number of China to provide OTT service platform, content and streaming service capabilities, in the OTT business , Hua number and radio and television network are divided according to 7:3.

2, BesTV

In January 2013, BesTV New Media formed a strategic partnership with Hyundai Communications, a leading animation company in Shanghai. The two parties reached consensus on new media distribution of animation content, animation application of OTT business, animation and e-commerce, and other areas, and used multi-screen interaction to promote the rapid development of the Chinese animation and new media industry.

In April 2013, BesTV's new media, Canxing, signed a strategic cooperation agreement in Shanghai. According to the agreement, BesTV will be granted the exclusive right of distribution on the TV side (IPTV, OTT) of Canxing's new media variety shows in 2013, involving "China Good Voice," "Dancing in Linlin," "China Good Song" and other programs. BesTV will also set up a "Can Star Area" on the broadcast platform, and build an original column with Canxing around the area. Canxing provides behind-the-scenes footage of programs such as “China Good Kung Fu” broadcast by other TV stations, and will also disseminate exclusive information through the BesTV Communication Platform.

On May 18, 2013, Beloved TV Media Co., Ltd., a joint venture between BesTV and CNTV, was formally incorporated. Fall in love with TV Media Co., Ltd. is responsible for the operation of the only IPTV Central Integrated Broadcasting and Control Platform in the country that can operate business.

On June 26, 2013, BesTV New Media Co., Ltd. and Shanghai Oriental Broadcasting Co., Ltd. held a strategic cooperation press conference. According to the agreement, Oriental Broadcasting and its radio frequency and other products are cooperation contents, and BesTV New Media is the cooperation platform for all-media three-dimensional cooperation to form interactive products between broadcast content and BesTV's all-media business.

After the China (Shanghai) Free Trade Experimental Zone was officially listed on September 29, 2013, Shanghai Baijiahe Information Technology Development Co., Ltd., a joint venture between BesTV and Microsoft, won the "001" registration certificate for the Pilot Free Trade Zone and became a pilot zone. Implement the first beneficiary of filing management. BesTV cooperates with Microsoft in a new generation of home gaming entertainment technology, terminals, content, services and other fields to build a new generation of home gaming entertainment products and home entertainment service centers to promote the company's layout in the game industry.

3, CNTV

In June, CNTV and Beijing Digital Video Technology Co., Ltd. completed the access and on-line work of the payment platform, completing the top-level layout of the television payment field.

4, Mango TV

August 26, 2013 BIRTV2013 Radio and Television Technology Innovation Exhibition, Hunan Radio and TV Happy Sunshine and Hunan Cable launched the DVB+OTT “Mango TV” area, jointly opening a new page for the traditional CATV operation mode.

5, CIBN

In June 2013, it signed a contract with Haier to customize the CIBN Internet TV set-top box and Haier smart TV integrated machine, and promote it in Haier's horizontal market channels.
In June 2013, it signed a contract with Sichuan Aip to promote the OTT business for the original 1.02 million broadband subscribers and newly developed broadband subscribers.

In July 2013, Shandong Unicom was contracted to take charge of the content operation, monitoring and third-party content review of licenses and Internet TV, and at the same time, adapting Unicom's terminal terminals.
In July 2013, we entered into a strategic cooperation with Shanghai Video Base. Our company provides licenses and content operations and is provided by Shanghai Video Base and CDN.
In August 2013, he participated in the Beijing International Radio, Television and Film Equipment Exhibition (BIRTV) and released the Blue Shadow operating system.
In August 2013, Huawei and Huawei formed a strategic alliance to work closely together in the Chinese telecom operator market and overseas markets to provide customers with one-stop end-to-end telecommunications, including content-related technical solutions, program content, and integrated operations. OTT video solution.
In August 2013, it signed a cooperation agreement with Tongzhou to provide licenses and content services for Coship's all-in-one and set-top box terminals. Coship has sold more than 10,000 terminals in JD.com and other channels; a joint venture with Coship has been established. Expand the broadcasting and TV market.
In August 2013, the company won the bid for the OTT mobile project bidding in Inner Mongolia and will be responsible for the platform construction and daily operation of the Inner Mongolia Mobile Internet TV and online video website.
On September 9, 2013, a cooperation agreement was reached with Italy's GIGLIO Group, which will jointly create an internet television channel.

In October 2013, it won the bidding for the mobile Internet TV business license in Sichuan Province and became a partner of Sichuan Mobile Internet TV business in 2014.
In November 2013, CIBN and AirMedia Group Co., Ltd. (hereinafter referred to as “AirMedia”) reached a cooperation agreement and the two parties cooperated on CIBN-Media America Media's Internet TV channel.
In November 2013, the company reached an agreement with Xinjiang Unicom to take charge of Xinjiang Unicom's current 500,000 broadband subscribers and content operations of new subscriber Internet TVs next year. At present, China Unicom has completed the project approval process and the two parties signed the agreement immediately.

In November 2013, it stood out among the strong competition partners such as BesTV and Premier Pengle and officially became a partner of Hainan Tietong in 2014. The cooperation is expected to start formally after the New Year's Day in 2014 and plans to add 130,000 Internet TV users next year.

In November 2013, it signed a strategic cooperation agreement with Skyworth TV.

In December 2013, an agreement was reached with Hainan Railcom to develop Internet TV business in Hainan Province. Next year plans to develop 1-3 million users.

In December 2013, it cooperated with Yunnan Unicom's Ministry of Foreign Affairs to build a hotel-based Internet TV business.

In December 2013, it signed a contract with Tietong Group to carry out in-depth cooperation on the two aspects of Tietong Private Network's special cooperation strategic partners and Tietong Internet TV's bidding and cooperation.

In December 2013, it initially reached a cooperation agreement with Jiangsu Telecom, and in the future, it will jointly promote the Internet TV business with Jiangsu Telecom through the pilot project in the city.

In December 2013, as the licensee of the Anhui Unicom project, he was responsible for the broadcast control and content operations of local Internet TV. He plans to start commercial trials in January 2014.









6, Galaxy Internet TV

On January 24, 2013, Galaxy and Skien Vision signed a strategic cooperation agreement.

On February 18, 2013, Galaxy reached a strategic partnership with Home Vision to jointly commit itself to the technological innovation of China's Internet TV industry.

On March 4, 2013, Galaxy and Hualuo Publishing Media reached strategic cooperation.

In May 2013, Galaxy launched the first self-developed set-top box product, named “Jupiter”, and was the first quad-core set-top box in China.

On May 7, 2013, Galaxy and Huawei became strategic partners.

On July 29, 2013, Galaxy signed a strategic cooperation agreement with TCL. Both parties will jointly develop the domestic smart TV market and officially launch TV+TV in February 2014.

On August 20, 2013, Galaxy reached a strategic cooperation with 1905 Film Network.

In October 2013, Yinhe joined hands with Skyworth, China's largest set-top box manufacturer, and Jingdong, the country's largest integrated online retailer, to jointly publish a "super-clear box" with seven color combinations in Beijing. Created a new model for cross-border cooperation in the home appliance industry, video industry and e-commerce industry.

V. 2014, Mango TV is unique

1. Hua Digital Media

On April 8, Ma Yun and Shi Yuzhu spent 6.536 billion yuan to subscribe for 287 million shares of Wanda Media’s non-public offering of shares, which accounted for 20% of the total number of shares of the company after the issuance. WCDMA Media will issue 287 million shares to a specific target, the Yunxi Investment Partnership (Limited Partnership) in Hangzhou. The issue price will be RMB 22.80 per share and the total amount of funds raised will be RMB 6.536 billion, all of which will be subscribed by Yunxi Investment in cash.

On April 28, Hua Digital Media and Alipay announced the launch of Internet TV payment cooperation. Users can quickly complete TV payment within 3 seconds and enjoy instant online video, games and education. This service will gradually cover the 25 million Internet TVs that use Huada Services, including Hisense, Haier, TCL, LG, and SONY.

On November 18th, more than 150 partners in the upstream and downstream industries of the China Internet and television industry chain gathered in Hangzhou, and released the latest China ZTE Internet TV ZERO version, as well as the Huada Internet TV ecological win-win plan. On the same day, Hua Digital Media also proposed to build an upstream content ecosystem and establish a billion-dollar content procurement and investment plan, which will be vigorously implemented in 15 years. In the future, based on the coverage of full-range content categories such as film and television drama, animation, music, variety and sports, the combination of external procurement and internal self-made creation will continue to consolidate and strengthen the company’s advantages in the content field, and once funds are put into the content No doubt, he will undoubtedly promote the status of King Wah in terms of content.

2, BesTV

On April 22, 2014, SONIQ Acousto-Light and BesTV jointly announced that they will build BesTV's Internet TV platform on SONIQ's new Chinese products. BesTV has officially become the sole content manipulation platform for SONIQ's Acousto-Optical brand.

On April 26, 2014, BesTV held a 4k overall solution conference, marking BesTV becoming the first domestic company with the capability to develop 4k comprehensive business.

On May 22, 2014, BesTV and New Oriental Online jointly announced their strategic cooperation to join forces in the TV digital education market.

August 19, 2014 BesTV announced investment in mobile advertising platform AdSage (US$100 million) to create a multi-screen digital advertising cluster platform with a revenue of over 1 billion in the near future and a multi-billion yuan in the medium term. Place a key chess game.

In September 2014, BesTV and Oriental Pearl announced the reorganization and merger.

On October 11, 2014, BesTV and Lianzhong jointly announced during the “2014 Red Bull World Bridge Championships” in Sanya, Hainan that the two sides have reached a strategic partnership to promote outstanding online chess games and digital education to the home living room screen.

On the evening of December 26, 2014, BesTV and Oriental Pearl announced at the same time that the plan for BesTV to incorporate the Oriental Pearl has been agreed in principle by the State-owned Assets Supervision and Administration Commission of the State Council and Shanghai SASAC. At the same time, Shangshi Film Group, Oriental Shopping Group and many other high-quality assets will also be injected into the new company.

3, CNTV

In May, Future TV Co., Ltd. invested 16 million yuan to build "iCNTV Platform Software System (iPSV) in Binhai New Area, Tianjin.

On August 20, when SARFT criticized CNTV (China Internet TV) for its poor TV reforms in the future, it pointed out that the set-top UI (user interface) of Xiaomi and LeTV that it cooperated with violated regulations. This is also the first time that the SARFT has pointed out the violation of the UI of the Internet STB.

4, Mango TV

In February 2014, on the "2014 China Software Billboard" list sponsored by 360, after 5 million netizens voted for one month, Mango TV's PC-side client software stood out among more than 20,000 software titles. With potential award."

In May 2014, Hunan Satellite TV launched “Mango Solo Broadcasting Strategy” with Mango TV, saying that several new programs including “Flowers and Teenagers” and “Metasies Season 8” will no longer sell Internet copyrights, only Its video site, Mango TV, is broadcast on its own.

On June 25th, 2014, Hunan Cable and Mango TV reached a strategic cooperation. On-demand service of "Mango TV" on-line was launched in the entire province of Hunan. The service coverage covered 5 million cable users in Hunan, and contributed to the development of "triple play".

On August 6th, 2014, in the Mango Internet TV 2014 Business Seminar, Vice President of the General Manager of Happy Sunshine Interactive Entertainment Media Co., Ltd. and Cheng Hongrong, General Manager of Mango Internet Television Division, carried content operation, product planning, business cooperation and market The promotion team gathered with more than 40 partners to discuss the current situation of the OTT box industry and the future direction of development with industry players.

On August 30th, 2014, TCL and Hunan Radio and TV Group held a new product launch and officially launched the new TCL Mango TV+ Smart TV.

On August 26, 2014, it was reported that Hunan Satellite TV planned to invest RMB 1 billion in its wholly owned subsidiary, Happy Sunshine Interactive Entertainment Media Co., Ltd., to support new media businesses such as mango TV, Internet TV, and mobile Internet.

On October 16, 2014, Mango TV and Haimeidi jointly launched the web TV set-top box Mango Q M3.

On October 30th, 2014, Mango TV officially announced that it will fully launch its solo broadcasting strategy next year at the Mango TV Advertising Investment Conference 2015. The entire network will broadcast all the strongest IP content of Hunan Satellite TV, including the classic column "Happy Camp" and "Upward Every Day". The ace column "Where is my father?" "I'm a singer", freshman column "We all love to laugh," "Flower and boy" and so on. In addition, Hunan Satellite TV and Hunan Mango TV will jointly produce all the content of the Hunan Satellite TV. The two sides will spend RMB 1 billion to build a dual-playhouse theater, and the Mango TV will become a producer from the airline.

On November 6, 2014, Mango TV held an investment promotion conference in Shanghai to launch its 2015 self-produced program and TV drama section.

On November 10th, 2014, Mango TV held the 2014 Asia-Pacific OTT Summit and held the 2014 Asia-Pacific OTT Summit Mango TV Sub-forum. It talked with OTT experts about how OTT's industry chain will work together to create a new family entertainment landscape.

November 14, 2014 "Together. Seeing good time" Mango TV2015 Investment Promotion Conference held in Changsha, Mango TV focused on the 2015 marketing resources and marketing model for a systematic exposition, and announced that it has completed the country's marketing layout.

In December 2014, Skyworth Box and Mango TV brought a brand new box: Skyworth Mango Box M300.

On December 24, 2014, ZIVOO and Mango TV launched two network set-top boxes at the new product launch event - Qingmang and Smart Box Mango Edition (Smart Box • Mango Ice).

5, CIBN

In January 2014, CIBN teamed up with cloud media company Cloud Media, a well-known international terminal manufacturer, to work together for the North American market, and tried to launch an Internet TV business under the brand name “China TV”.

On August 4, 2014, CIBN released the smart living strategy of Internet TV, demonstrating the prototype of the cloud box in China and officially entering the Internet TV market.

2014年8月18日，CIBN与康佳电视以及优土在成都召开2014年秋季新品发布会，发布了厚度仅为1.28CM的LED电视易TV slim。

2014年11月24日CIBN互联网电视在深圳召开发布会，向OTT终端厂商推出“insideallone”计划，提供“牌照播控平台+优质内容”组合，帮助终端厂商做大市场。

6、银河互联网电视

2014年5月，银河与杜比达成战略合作，共同致力于推动家庭影院市场。

2014年7月25日，银河推出自主研发的“新木星”机顶盒。

2014年8月27日，银河引入战略投资方鹏博士集团。

2014年12月16日，银河与华为合作，推出荣耀盒子。

7、南方传媒

2014年5月，优朋普乐和南方传媒的优朋普乐机顶盒发布。

2014年6月25日，南方传媒和优朋普乐联合发布多项服务，展开全产业链合作。

2014年7月31日，开放性多屏互动平台“悦玩广电游戏台”正式上线，南方传媒低调进军手游业。

2014年8月13日，南方传媒和优朋普乐双方强调将继续深化战略合作伙伴关系，共同打造行业发展新标杆

六、2015，OTT牌照方第一方阵将出现变局

1、芒果TV，闯入OTT牌照商第一方阵

2014年，伴随着广电总局打出的连环招，芒果TV积极应对，制定出一系列策略，力图打造全新的具有芒果TV特色的独有品牌战略形象。2015年新年将始，芒果TV开展的华晨宇演唱会线上线下同播、跨年晚会多机位互动直播形式开启互联网电视新模式。

就在元旦过去不久，芒果TV再出新招，其互联网电视线上线下品牌旗舰店双店在湖南长沙召开启航仪式，自此也标志着湖南广电粉丝楼的芒果TV互联网电视品牌体验店和芒果TV inside京东官方旗舰店正式营业。其中芒果TV互联网电视品牌体验店主要面向芒果粉丝人群，展示芒果TV inside机顶盒、一体机等三十余种家族产品，凡是到体验店现场的人群均可免费体验芒果TV互联网电视的内容和服务；而芒果TV inside京东官方旗舰店则主要涵盖机顶盒、一体机以及VIP服务三个部分的业务，并且该旗舰店还是芒果TV互联网电视首度跨界联合终端合作伙伴运营的第一家线上品牌旗舰店。

芒果TV此番试水建立线上线下品牌店进行产品展示和销售导流，可谓是开创牌照方先河。快乐阳光总经理张若波曾在芒果TV互联网电视品牌体验店开业现场强调，线上线下的旗舰店并不以盈利为目的，而是“利用自身优势进行产品展示和销售导流，为终端厂商提供服务”。

如此可以窥见，中国的互联网电视已经进入了互联网企业主导牌照商背书以及牌照商地位被再次强调的时期，如今的牌照商也好，终端企业也好，都回不到过去，整个的形式是牌照方和终端厂商走自己的策略的同时也开始抱团取暖寻求新的更好更创新的模式来引起更多人的关注。芒果TV一路走来，从策划多场演唱会线上线下同播，推出独播战略到独创性的推出“芒果TV inside”终端品牌标识，再到本次以渠道和终端为服务对象推出的线下线上品牌店的新思维。芒果TV的创新性和开放心态给人一种耳目一新的感觉，短短一两年的时间里，芒果TV华丽的蜕变，一路超越，也成为七大牌照方当中最受注目的一个。

对于互联网电视发展方面，芒果TV有着自己的梦想、有着自己的执着、有着踏实的坚持。

我们希望我们的OTT用户规模在2015年能进入牌照方内的前三，用户数量未必是最大的，但是整体是相对最优质的用户，同时实现10%左右的付费用户比例。”湖南快乐阳光互动娱乐传媒有限公司副总裁、芒果TV互联网电视事业部总经理成洪荣在接受DVBCN记者采访的时候很自信地说到。

2、华数传媒，营造全新的华数OTT商业模式

华数传媒多年来一直致力于“新网络，新媒体”的发展战略，目前已累计发展了5000万台智能电视终端，积累了海量的互联网电视用户点播行为数据。

2015年，华数将以用户大数据为基础，搭建用户前向付费，后项广告收入，应用增值分成，三驾马车并驾齐驱，合力打造华数互联网电视运营时代。

2015年，华数传媒将持续投资12亿元成立版权基金，采用多种方式，建立和丰富原创内容池。比如说，华数将打造整个内容的版权联盟，采取股权入资等方式开展业务合作。

未来，华数传媒将携手合作伙伴，更强调产业链专业分工，价值共享，打破互联网电视盈利瓶颈，为互联网电视的行业生态，营造了一个全新的华数模式。

3、银河互联网电视

2015年1月15日，银河与小米合作，推出小米小盒子。2015年1月20日，银河与1905电影网合作，推出一九零五电影盒。紧接着，银河互联网电视与彩虹音乐传媒共同宣布将在大麦高清机顶盒上推出“极清音乐厅”（彩虹音乐live）业务，银河互联网电视运营的内容服务平台“央广TV”将引入彩虹音乐的正版音乐视频内容。

2015年，银河互联网电视将从技术平台、内容、分发三个方面来做资源的储备和产品的开发，把开发好的平台，在没有新增成本的情况下，免费向各省广播电视机构提供，帮助他们实现这样的参与感。同时也会联合更多内容服务机构，形成集约式的版权采购、版权分享的联盟，从而使得每个省级广播电台的内容变得更丰富。

4、CIBN

2015年，CIBN将继续进行精耕细作的水平市场渠道布局，建立直达用户的水平市场通路，直接与最终用户发生关系，线上交互式营销，线下通路偏重于直触用户使用现场的终端模式，并打造open的行业合作机制，与合作伙伴一起充分的定制化产品、行业解决方案。

5、百视通

2014年，百视通的互联网电视业务因为多种因素制约，没有取得显著增长。2014年，百视通累计投放的互联网电视机顶盒、高清电视机顶盒超过220万户，对接并激活的智能电视终端超过3500万台。

为适应各项主营业务发展并尽快布局新业态，2015年1月26日，百视通正式设立五大事业群，分别为互联网电视事业群、云平台与大数据事业群、主机游戏事业群、电信渠道事业群、网络视频事业群。其中，互联网电视、云平台与大数据、主机游戏三个事业群为新组建的事业群；电信渠道事业群以百视通技术为载体整编组建；网络视频事业群以控股子公司风行网为载体整编组建。

重组完成后，百视通将推进传统媒体与新兴媒体的融合，成为文广集团统一的产业平台和资本平台，以强大的媒体业务为根基，以互联网电视业务为切入点，实现受众向用户的转变以及流量变现，构筑互联网媒体生态系统、商业模式、体制架构，打造最具市场价值和传播力、公信力、影响力的新型互联网媒体集团。

6、CNTV

据我们观察，安全播出、内容为王、用户体验将是CNTV的发展战略要素。

7、南方传媒

2014年4月23日，广东广播电视台挂牌，互联网电视领域的深度拓展成为广东广播电视台2015年新战略突围的一大重点。

广东广播电视台的互联网电视将推出新的服务品牌（此前的“南方传媒”），目前正走总局报备流程。广东广播电视台负责互联网电视平台播控管理职能，优朋普乐负责技术平台支撑、内容集成及运营服务。这是一种新的模式与变革。

编后语：从2010到20154，OTT在中国迈出了6个年头，这一路走得不轻松，中国互联网电视产业真正的商业模式还没有得到建立。除了B2B模式之外，中国的互联网电视运营商也在积极地拓展B2C模式（其中主要包括依靠优质内容提供付费视频点播业务以及其他增值型的业务）。综合起来看，中国互联网电视的增值业务还处于萌芽期，未能实现盈利。纵观6年，亚太OTT峰会也一路与中国OTT相伴，从“聚焦全球电视变革”到“探索互联网电视真正的商业模式”，也一直在为中国OTT的发展贡献该有的力量。2015年，亚太OTT峰会会如期到来，聚合主流的互联网电视运营商、终端厂商、芯片厂商、运营商、服务提供商资机构等互联网电视产业链上的各方从业主体，共同围绕“探索互联网电视真正的商业模式”这个主题展开相关探讨。

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