On March 18th, the biennial Frankfurt International Lighting and Architecture Exhibition (Light+Building 2018) officially kicked off. As the world's most influential international exhibition in the lighting industry, the Frankfurt Lighting Fair has attracted more than 2,000 outstanding lighting companies from all over the world to showcase new technologies and trends in the lighting industry and become the vane of global lighting design.
As an old friend of the Frankfurt Lighting Fair, Guoxing brings the advantages of industrial chain integration, as well as new products such as office lighting, commercial lighting and industrial lighting, which are once again unveiled at the exhibition and shine on the international stage.
Frankfurt Light Show National Star Booth
Product: Focus on segmentation to show professional strength
In Hall 10.1, booth B51, Guoxing brought the main products in the overseas market, namely the panel lights in the office lighting field, the combined line slot lights, track lights, line lights in the commercial lighting field, and the three defenses in the field of industrial lighting. Brackets and other products. LED panel light is the star product of Guoxing Lighting. It has a variety of sizes and a variety of masks to choose from. It has the advantages of high luminous efficiency, uniform light output and perfect products. It can provide OEM, ODM and other services for international customers. In 2017, the export volume of National Star panel lamps ranked in the top ten (GGII) in the country. The combined line slot lamp is a new product of the company. It has the advantages of pure light color, high color rendering index and convenient combination. It is a new choice for lighting in shopping malls and supermarkets.
National Star Commercial Lighting Show
Service: Create a local team to provide local services
“Market internationalization†is one of the “three-in-one†strategies of the national star, and the European region has always been one of the important markets for the company's international strategic layout. At the exhibition, the international team of the German subsidiary Nationstar GmbH was dispatched to provide customers with more efficient and faster technical solutions and localized services. The sales mechanism of “products from China, services are around†was established. Based in Germany, it radiates sales networks throughout Europe. In 2017, the company's sales in Europe increased by more than 60%, and the development momentum is strong. It is expected to achieve new breakthroughs in 2018.
Guoxing Industrial Lighting Show
Outlook: Building an international brand and striving for a global reputation
In the future, Guoxing will continue to implement the strategic deployment of “market internationalizationâ€. Based on German subsidiaries, US subsidiaries and several regional offices, we will further expand the international market, accelerate the internationalization process, and continuously enhance the international influence of the brand. We are constantly moving towards a world-class brand and are committed to becoming a global LED company with a reputation!
10m advertising tower outside the National Star Pavilion
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