The growth rate is faster than any technology products since the smartphone, and its number of users will exceed wearable device users this year. In the United States alone, the number of smart speaker users will exceed 90 million.
Trends in U.S. smart speaker sales growth from 2017 to 2020
Of course, smart speakers have their own advantages. Each speaker can be used by multiple people, and usually only one person at a time can use a smart watch, step counter or heart monitor. eMarketer said: "New data shows that from 2017 to 2020, we expect the number of smart speaker users in the United States will grow significantly."
Interestingly, eMarketer predicts that Amazon will maintain its lead in terms of market share. Just a few days ago, new data from market research agency Canalys showed that Google now sells more smart speakers than Amazon. Of course, the sales lead in a particular quarter will not change the user's base share, but this is still surprising.
eMarketer said that two-thirds of smart speaker users in the US will use Amazon Echo this year.
So what is driving the rapid popularity of smart speakers? Obviously, low prices are the main factor.
eMarketer pointed out: "This change is largely based on market activities at the end of 2017, including the introduction of the cheaper Home Mini by Google and the holiday discounts introduced by major manufacturers, which helped clear the threshold for consumers to purchase smart speakers. In addition This is also due to the stronger-than-expected performance of Amazon Echo and the continuous entry of new players into the market. "
The rapid spread of smart speakers is not just a push for early adopters of technology. Now its biggest driving force is the family, young "Generation X" women and parents.
Although Amazon and Google currently dominate the market, Apple's HomePod is likely to gain greater market share this year. In addition, there are rumors that Facebook is also developing smart speakers, and Microsoft is also working hard to bring Cortana to the market through Harman Kardon devices.
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