In the past few years, the rise of video on demand (VoD) has been huge, in some ways consistent with the rise of virtual reality (VR) and 360-degree video. To add value to VR VoD, VISYON has launched a new customizable video on demand platform.
The new platform, called VROADCASTER, allows viewers to experience content with multiple camera feeds and multi-layer data as well as personalized VR environments.
The platform allows companies and brands to combine traditional types of content with virtual reality and create customized environments to present a unique user experience. Users of the platform will be able to view live and VoD content in a variety of formats, including 2D, 180 and 360 degrees. The virtual environment can be tailored to a specific brand or display dynamic information related to the content feed, such as using a player or team stats in a sports game.
The structure of VROADCASTER is modular, which means companies can choose to access features such as personalization, data tracking, reporting or monetization.
VISYON believes the platform is ideal for sports, education, travel, finance and entertainment. As VISAON CEO PerePérez puts it: “It avoids fragmentation and unlocks sustainable value for their audience. There is no longer a need to build a dedicated application for every VR campaign, thereby implementing a continuous communication platform. To reduce consumer acquisition costs and improve customer engagement."
The VROADCASTER platform allows multiple real-time feeds to be linked together and also displays relevant information in real time. The system can support pre-recorded data, and the platform can support user-visible ads without leaving the VR environment.
VROADCASTER can be configured for social viewing, allowing social virtual reality spaces and interactions similar to real-time streaming. The platform is compatible with most commercial VR helmets, including Samsung Gear VR, Google Daydream and Oculus Rift.
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