In recent years, LED LCD TVs have experienced rapid growth over the past few years, and their display effects have reached the extreme, and the backlight characteristics have limited the scalability of their appearance. It is also subject to this, many TV manufacturers have begun to look to the next generation of display technology.
When it comes to the next generation of display technology, naturally OLED display technology is associated. The OLED has the characteristics of self-luminescence, and the display effect is better. It can achieve perfect black and infinite contrast, and the OLED display screen has a larger viewing angle, and OLED technology. The appearance of the TV also shapes more possibilities. Therefore, many industry experts believe that OLED TVs are expected to replace LCD TVs and become the next generation of display technology.
Compared with LCD, OLED has active light emission, no viewing angle problem, light weight, small thickness, high brightness, high luminous efficiency, rich luminescent materials, easy to implement color display, fast response, high dynamic picture quality, and a wide range of operating temperature. It can achieve a series of advantages such as soft display, simple process, low cost and strong anti-vibration ability, so it is called by experts as the ideal display screen in the future.
The OLED revolution will not only be our mobile phones and televisions, but will infiltrate every product and every corner of our display industry. With the further development of OLED technology research, the possibilities for future development of OLED display technology are endless, and the development space for OLED technology is very broad.
At the same time, as a new generation of high-end products, OLED TVs have taken the lead in the high-end market in North America, Europe and other developed countries. Compared to 2016, few OLED TVs in the market, this year's OLED TVs can be said to be ferocious, OLED TVs have gradually Leading the high-end market globally. At present, the mainstream TV companies in the world have completed the team, and more than 80% of mainstream companies have selected the team OLED.
As of August 2017, there were six brands participating in OLED TVs in the Chinese market, including domestic brands Skyworth, Konka, Changhong, foreign brands LG, Philips and Sony. With the participation of a group of brands, OLED TV technology will further develop, and at the same time bring positive and healthy competition. Especially after Skyworth changes the OLED TV structure, OLED TV will get depth in the market, and even usher in a comprehensive break out.
According to AVC's big data display, it is estimated that OLED TV shipments worldwide will reach 1.7 million units in 2017, an increase of 90% year-on-year. With the continuous maturation of OLED panel technology, continuous enrichment of new product categories, and more and more complete machine manufacturers producing OLED TVs, OLEDs with good news have shown unprecedented vitality, and OLED TVs have begun to realize full mainstreaming.
And with the current OLED TV market is booming, the upstream market has a good positive anticipation of OLED TVs, and has accelerated the layout of the upstream panel market. In terms of panel supply, China's panel maker BOE also began to invest in the production of OLED panels. BOE and Huaxing Optoelectronics are already optimistic about OLED TVs and intends to lay out the OLED TV panel market.
In addition, the mainstream offline chain channels Suning, Gome, Dazhong Electric, etc. are accelerating the OLED field layout. In September 2016, the OLED Alliance Forum United Nations-United States launched "OLED TV" and launched OLED TV marketing promotion. In March 2017, Suning Tesco organized "OLED Strategic Development Forum" to discuss the development of OLED TV. In April 2017, the “OLED Innovation Technology Experience Hall†was set up in Suning’s Tesco and Dazhong Electric Line stores to allow consumers to further understand OLED technology.
It can be foreseen that OLED TVs, as products that lead high-end technologies, have better display effects and allow TV appearance design to have more room for extension. At the same time, they are also equipped with high-end features, and have high-end products with large size and high definition. This is the fundamental reason why OLED is the next generation of display technology.
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