From June 7 to June 9, CES Asia 2017 was held at Shanghai New International Expo Center. After two years of development, CES Asia, which has entered its third year, has already become quite large. More than 450 exhibitors from 22 countries around the world participated in the exhibition. Compared with last year's 300, the growth rate was close to 50%. It is still not the same as the CES in the United States, but the rapid expansion of the exhibiting scale also shows that its influence is gaining more recognition from the industry.
The reporter found at this CES Asia site that smart driving and car networking became an absolute protagonist, artificial intelligence, and VR/AR basically occupied the remaining attention. This is a reflection of the current pattern of the science and technology consumer goods industry.
The automotive industry steals the limelight
Like this year's CES in the United States, car networking and intelligent transportation technologies driven by automobiles have taken the lead, and the automobile and related industries alone occupy the entire N3 exhibition hall. Also attracted BMW, Mercedes-Benz, Honda, Hyundai, Volvo, SAIC GM and other well-known car dealers.
BMW i Inside Future Concept
BMW has brought new energy vehicles and automatic driving demonstration cars. Among them, BMW i inside future concept car is the most eye-catching, this concept car introduces the latest virtual gesture control technology and partition orientation (can make the driver and passengers sound effects do not interfere with each other) audio system solutions, shows the BMW for the future Human-vehicle interaction concept understanding.
Honda demonstrated the latest concept car system Honda HMI Connect. In addition to supporting autopilot, the system also uses touchpad interaction logic to avoid excessive distraction of the driver by pressing the screen.
In addition to the car factory, the Internet company has also become an important new force in the automotive industry. Among them, the recent high-profile announcement of the transition of artificial intelligence company Baidu sent the IDG smart driving business group, on-site demonstration of several autopilot test vehicles, while high-profile demonstration of its automatic driving open platform "Apollo".
VR/AR: Scenery is no longer understated
In the first two years of CES, the VR industry was no longer in the limelight, and it was a trend to replace mobile phones as the next generation of smart terminal platforms. However, after two years of little rain and heavy rain, it has been a lot quieter. The technical ceiling and the use of the scene are certainly the primary factors, and the lack of large-volume services has made it impossible for it to be widely used.
At this exhibition, the reporter found that the VR/AR booth was indeed a lot colder than it was in the previous two years. However, after being squeezed out by bubbles and blunders, today's VR/AR industry seems to show more determination to remain steady and firm. Many VR/AR-known companies such as Ants Vision, NOLO and RealMax came to the CES Asia with a variety of products.
Among them, when asked how to look at the problem of VR encountering cold nowadays, many market leaders of VR companies such as Antvision told reporters that the same answer, VR/AR only overdrawn the public opinion when the market did not arrive. Lower than market expectations. However, the industry itself has been moving forward. With the advent of 5G and the big video era, the VR/AR market is promising.
It is reported that many operators have reached a cooperation intention with VR/AR. For the low-key VR/AR market, this should be the best news.
Artificial Intelligence: Infiltrate All Products
As the technology of the recent fires, artificial intelligence is no longer the selling point most emphasized by technology companies, but is integrated into the products as a basic technology. At this year's CES Asia, this trend is most obvious. Almost all smart hardware products incorporate the latest artificial intelligence technologies such as speech recognition and biosensing in order to produce a better user experience. Especially in the smart home industry, e-commerce giants such as JD.com and Suning have brought with them a whole set of smart home solutions, and voice recognition has become a key technology for completing various home product interactions.
Smart home brings more added value for users
In addition, like the CES in the United States, a number of manufacturers also chose CES Asia as the best platform for new product release. Among them, the most eye-catching is the Huawei new-generation Matebook released at the same time as the opening of CES Asia. As Asia's influence expands, this model may be used by more manufacturers for reference.
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