Facebook CEO Mark Zuckerberg said yesterday at the F8 annual developer conference that the company has also launched a developer platform to allow developers to develop augmented reality (AR) for Facebook’s in-app cameras. Features to create custom masks, filters and other effects. Foreign media editors believe that if Facebook thinks that augmented reality will become an important part of the company, then there is a simple "filter" that will soon become very useful - "virtual makeup."
The "virtual makeup" here refers to a simple and flexible "makeup filter" suitable for video applications or Facebook Live. For users who often appear on Facebook Live and Snapchat, augmented reality make-up will meet some special needs in their lives, so that women who do not have makeup and no time makeup can easily cope with various occasions. Augmented reality technology can recognize the moving human face and can present the makeup effect directly and realistically, making the user look more spiritual. At least for those who have a lot of FaceTime and conference calls, this will satisfy their needs.
Last month, Sephora, a cosmetics retail chain, and ModiFace, a Canadian beauty digital technology company, jointly launched augmented reality technology-enabled applications that allow users to try virtual reality at home using augmented reality. The foreign media editors also experienced it. The result looks like this:
Of course, Sephora's tools are not a substitute for cosmetics - its purpose is to present users with real, rather expensive, products. But if a company like Facebook turns mobile-based augmented reality into a serious and practical technology, this will certainly change.
ModiFace, which first entered the field a few weeks ago, also announced that it has been able to apply this AR makeup effect to live broadcasts.
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