[Text|Zhou Jianhua] "In the current environment, physical distributors need us to guide the direction, do a good terminal experience, and transform to a service type. In order to cater to the trend of the Internet era, the company will launch an O2O network distribution platform in the near future. The lighting distributors can provide an Internet platform to achieve a successful multi-channel transformation.†At the mid-year meeting on July 15, Luo Quanxing, executive vice president of Green Energy Lighting, concluded.
It is understood that Green Energy Lighting has been investing heavily in the Internet platform. As early as 2000, it was the first to use the ERP platform in the industry. In terms of Internet promotion, there is a full-time team responsible for the operation of Sina Weibo, WeChat public account, and company official website. With the service. At the same time, Green Energy is already building a new Internet e-commerce channel model, which will take into account the interests of distributors and the distribution of benefits, so that offline store dealers can combine the Internet platform to achieve a successful transformation.
At present, the industry is in the process of channel transformation. More and more traditional enterprises realize that e-commerce is inevitably a trend of industry and enterprises, but it cannot completely replace traditional channels. In the future, the focus of the company will return to focus on product development and channel development, and return to building a brand awareness. The dealer should change to the service provider.
“Green Energy attaches great importance to traditional channels. In the future, channel development will try new sales models, namely multi-port, multi-channel and two-line hybrid e-commerce model. I believe this can solve the interests of manufacturers and distributors well. Distribution problem." Luo Quanxing said.
The two-day conference has a lot of dry goods, Chen Qiqi, vice president of Shanghai Luyuan Group, Li Song, manager of the home business department, Liu Quanxiong, manager of the electrician business department, Longwei, marketing director, and marketing elites from various regions in Shanghai and other provinces. Half a year of work, determine the overall thinking and key strategies of the marketing work in the second half of the year, and strive to achieve innovation and upgrading of marketing work to ensure the completion of the annual target tasks.
It is understood that Green Energy Lighting has been investing heavily in the Internet platform. As early as 2000, it was the first to use the ERP platform in the industry. In terms of Internet promotion, there is a full-time team responsible for the operation of Sina Weibo, WeChat public account, and company official website. With the service. At the same time, Green Energy is already building a new Internet e-commerce channel model, which will take into account the interests of distributors and the distribution of benefits, so that offline store dealers can combine the Internet platform to achieve a successful transformation.
At present, the industry is in the process of channel transformation. More and more traditional enterprises realize that e-commerce is inevitably a trend of industry and enterprises, but it cannot completely replace traditional channels. In the future, the focus of the company will return to focus on product development and channel development, and return to building a brand awareness. The dealer should change to the service provider.
“Green Energy attaches great importance to traditional channels. In the future, channel development will try new sales models, namely multi-port, multi-channel and two-line hybrid e-commerce model. I believe this can solve the interests of manufacturers and distributors well. Distribution problem." Luo Quanxing said.
The two-day conference has a lot of dry goods, Chen Qiqi, vice president of Shanghai Luyuan Group, Li Song, manager of the home business department, Liu Quanxiong, manager of the electrician business department, Longwei, marketing director, and marketing elites from various regions in Shanghai and other provinces. Half a year of work, determine the overall thinking and key strategies of the marketing work in the second half of the year, and strive to achieve innovation and upgrading of marketing work to ensure the completion of the annual target tasks.
Meeting photo
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