The exposure of quality issues seems to indicate that after TPV took over Philips TV, it did not bring much benefit to the development of its own-brand AOC TV. In the eyes of industry experts, TPV took television as an oversimplification, thinking that the acquisition of Philips TV could create AOC's own brand, but it was caught in the dilemma of "losing his wife and breaking the army."
AOC LCD TVs re-enter the quality of the dark list According to Jiangsu Province Quality and Technical Supervision released 2014 product quality test results show that AOC LCD TV because the power terminal disturbance voltage items failed and impressively in the list.
In response, the Jiangsu Provincial Bureau of Quality and Technical Supervision stated that it has instructed relevant departments to deal with unqualified products and their production enterprises according to law. However, Beijing Business Daily reporter twice dialed TPV's after-sales customer service phone, but the latter all said they were unaware of the unqualified product mentioned above.
In fact, this is not the first time TPV product quality problems. As early as in August 2013, the AQSIQ announced the results of the second batch of national product quality inspections in 2013. TPV Technology (Xiamen) Co., Ltd The less-qualified voltage and acoustic frequency response range failed to reach the quality black list.
Use two sets of standards to differentiate the market
It is reported that as a foundry company, TPV has been producing many well-known brand OEMs, which shows that it can produce excellent products. Therefore, according to industry analysis, the quality of AOC TVs may be attributed to the fact that TPV uses two different standards when producing different products.
Appliance analyst Liang Zhenpeng said in an interview with reporters that TPV is doing its own brand of AOC production while also doing OEM production of well-known brands Philips TV.
This time, only AOC LCD TVs have problems. On the one hand, it shows that TPV has loopholes and flaws in the R&D, design, and production of its own branded products. It is also very likely that it treats different brands differently.
In addition, some people in the industry pointed out that TPV, as a traditional LCD manufacturer, did not make adequate preparations before entering the television field. Judging from the current market share of LCD TVs, AOC is clearly in a marginalized market position. Coupled with the acquisition of a loss-making “old-fashioned†Philips TV business, it will undoubtedly make TPV worse in the TV field.
My own brand TV dreams of bankruptcy
According to industry analysts, TPV has faced difficulties in both brands and channels in the process of its own brand AOC entering the LCD TV market. It is understood that Edmund Overseas Co., Ltd. has been operating the AOC OTC brand, responsible for the sales and promotion of AOC, but it is not doing well, the market situation has not been opened.
Whether it is in the large-scale stores or three or four small stores have not seen the AOC LCD TV, it can be seen, its sales channels there are big problems.
In addition, many well-known brands are already doing smart TVs. The so-called smart TV is a set of various functions, software, and systems as a whole, creating "hardware + software + applications + services" TV. However, AOC is still lagging behind in this regard. LCD TVs are still doing pure hardware and have not kept pace with the smart TV field.
The reason why the TPV market is defeated is not just the quality problem. It is even more important that TPV is still manufacturing LCD TVs using the traditional hardware model, and there are also problems in the quality and management of AOC products.
If it does not improve and improve the production, procurement, design, and management of its own-brand AOC LCD TVs, its subversion in the domestic market will be inevitable.
Consumers: poor product quality
“My 32-inch TPV LCD TV set started firing spontaneously in the off state, but now the manufacturers have not given me an explanation.†Mr. Wang of Xinxiang City told reporters in a lingering fear that although the accident has been over for more than a month, but now I recall It still feels dangerous.
"At about 9:00 PM on March 22, we closed the TV and rested. We were suddenly awakened by pungent smoke around 11 o'clock. When we opened the door of the living room, we found that the TV had caught fire, and issued a crackling sound. The room was shrouded in smoke. My mother woke my wife and fled the room with a touch of the wall, but found that the 40-day-old child was still inside. My mother rushed into the smoke and picked it up again.â€
Mr. Wang said that fortunately at the time it was discovered in time, otherwise it would be life-threatening. After fire fighting by the firefighters, the fire did not spread further, but the damage caused was still not small.
“The TPV TV was completely burned, and the walls, furniture, and other corners of the room were blackened by the smoke generated when the TV was burning, and it was full of burning waste. The whole house looked messy and couldn’t stay any longer. Had to move outside to stay."
Talking about the attitude of TPV (Fujian) Co., Ltd., Mr. Wang is both helpless and angry. "Television was purchased in January last year and it only caught fire in a year or so. This is definitely a quality issue.
We contacted the TPV factory on the 23rd, and after-sales personnel also made relevant records on the 24th, but they have not yet been resolved. What is exasperating is that their attitude on my side is too cold. I have always been in touch with them. They have never taken the initiative! â€
Consumer: AOC LCD TV black screen problem cannot be solved
I bought an AOC 32-inch LCD TV in 2012. By December 2014, I had a voice, no image, and in the middle of the bad, my TV had never been opened because we were not at home for many years. Work, only came home in December 2014, and a black screen did not appear within a few days.
At that time, the warranty period had not yet expired. I immediately called their service line. They called a master to visit my house. He said that it was a problem with the TV board and he would take it back to the warranty and get it back at the end of the month. Then I tried it. I asked the master that there was a warranty period of several months. He said for three months. At that time, I did not ask again. I thought that there would be no problem with being professional.
After I had finished my new year, I went to work in the field and was not at home until March when I returned to the TV. I was on the black screen and I called their service line. He said that your warranty has expired. If you change it, you must spend your money.
I asked him this time. This is the same issue. Last time, I didn’t fix it. How do I spend money on it? But if I spend money to repair it, and I have such a problem in three months, I’m going to spend it again. Money, no reason.
Originally it was the TV quality problem in their home. Why did they fix it? As long as the warranty period expired, consumers would have to pay for it again. I hope that the relevant departments will check their quality and not let other people. Consumers are fooled.
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