From the perspective of the global wire and cable market, China is a major country for cable manufacturing, but it is not a strong country for cable manufacturing. Currently, internationally renowned companies such as France’s “Nexans†and Japan’s “Sumitomo†and other large cable manufacturers, how to make China's cable products Going abroad to participate in international competition is a major event for the revitalization of China's cable industry and the strengthening of cable companies. In today's global economic integration, the establishment of an internationally renowned cable brand should be the responsibility and mission of our cable companies, and it also reflects the comprehensive competition of enterprises. Sign of force.
Jiangnan Cable, under the leadership of Chairman Zhu Fubin and General Manager Ru Yiping, has done a lot of work in opening up the international market. Since 2005, the company has established a “combination of domestic market and foreign market, complementary domestic sales and foreign tradeâ€. strategy. In order to achieve the established business objectives, the company does the following work in a planned and step-by-step manner: firstly establishes a foreign trade agency within the company responsible for the collection of overseas market information; and then establishes an office abroad to be responsible for contacting with foreign businessmen; Start with small orders and start big projects; start with African countries and expand to five continents. After 6 years of efforts, significant results have been achieved: Jiangnan Cable’s foreign trade volume has been rising year after year, increasing from tens of thousands of dollars in the current year to several million dollars per month, and the ratio of foreign trade revenue to total sales has also increased. The one-hundredth percentile in that year increased to the current level of around 10%. With the expansion of foreign trade business, the company’s brand awareness has also been increasing. The “multicolored†brand was selected as “Asian Brand Top 500†and laid a good foundation for the establishment of an internationally renowned brand; in view of the company’s good foreign trade prospects, the company was Jiangsu this year. The Provincial Department of Commerce identified the "wire and cable export base enterprise of Jiangsu Province" as one of the major cable export enterprises in the province.
Since the company successfully won bids in several large-scale international bidding activities, more and more foreign companies have come to the company for inspections. Among these foreign companies, there are developed countries from the United States, Britain, and Singapore, as well as from Africa and the Americas. In China, this fully shows that the brand's role is enormous. With the growth of the company's foreign trade volume, Jiangnan Cable's international brand awareness will become higher and higher. It will also become a reality for the company to become an internationally renowned cable company.
According to international practice, brands are valuable. For example, famous brands such as Coca-Cola, Adidas, and Mercedes-Benz are well-known in the world. Their value ranges from a few billion US dollars to as much as several billion US dollars. No wonder, “Coca-Cola†The head of the company once claimed that if its company is devastated, the brand value of “Coca Cola†can immediately restore the company's normal operation, because its brand value is as high as 70 billion US dollars. In this sense, Jiangnan Cable not only makes products, but also focuses on branding. The value of the brand is limitless.
The work of Jiangnan Cable to establish an internationally-renowned brand has only just begun. The road ahead is still long and may encounter difficulties and twists and turns. However, we have reason to believe that the company has good strategic decisions, an excellent management team, and high-quality Products and good service, the goal of creating an internationally renowned brand will certainly be realized!
Jiangnan Cable, under the leadership of Chairman Zhu Fubin and General Manager Ru Yiping, has done a lot of work in opening up the international market. Since 2005, the company has established a “combination of domestic market and foreign market, complementary domestic sales and foreign tradeâ€. strategy. In order to achieve the established business objectives, the company does the following work in a planned and step-by-step manner: firstly establishes a foreign trade agency within the company responsible for the collection of overseas market information; and then establishes an office abroad to be responsible for contacting with foreign businessmen; Start with small orders and start big projects; start with African countries and expand to five continents. After 6 years of efforts, significant results have been achieved: Jiangnan Cable’s foreign trade volume has been rising year after year, increasing from tens of thousands of dollars in the current year to several million dollars per month, and the ratio of foreign trade revenue to total sales has also increased. The one-hundredth percentile in that year increased to the current level of around 10%. With the expansion of foreign trade business, the company’s brand awareness has also been increasing. The “multicolored†brand was selected as “Asian Brand Top 500†and laid a good foundation for the establishment of an internationally renowned brand; in view of the company’s good foreign trade prospects, the company was Jiangsu this year. The Provincial Department of Commerce identified the "wire and cable export base enterprise of Jiangsu Province" as one of the major cable export enterprises in the province.
Since the company successfully won bids in several large-scale international bidding activities, more and more foreign companies have come to the company for inspections. Among these foreign companies, there are developed countries from the United States, Britain, and Singapore, as well as from Africa and the Americas. In China, this fully shows that the brand's role is enormous. With the growth of the company's foreign trade volume, Jiangnan Cable's international brand awareness will become higher and higher. It will also become a reality for the company to become an internationally renowned cable company.
According to international practice, brands are valuable. For example, famous brands such as Coca-Cola, Adidas, and Mercedes-Benz are well-known in the world. Their value ranges from a few billion US dollars to as much as several billion US dollars. No wonder, “Coca-Cola†The head of the company once claimed that if its company is devastated, the brand value of “Coca Cola†can immediately restore the company's normal operation, because its brand value is as high as 70 billion US dollars. In this sense, Jiangnan Cable not only makes products, but also focuses on branding. The value of the brand is limitless.
The work of Jiangnan Cable to establish an internationally-renowned brand has only just begun. The road ahead is still long and may encounter difficulties and twists and turns. However, we have reason to believe that the company has good strategic decisions, an excellent management team, and high-quality Products and good service, the goal of creating an internationally renowned brand will certainly be realized!
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