Moto Z Modular Concept How Lenovo Persists

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Moto module

Each Moto module is magnetically connected to the back cover of the Moto Z phone, which can be wrapped around the camera's protruding camera. Each module panel has a string of needles underneath it that can transfer data and electrical energy. If there is no connection, the mobile phone will inform the user. The magnetic force is very strong. If it is just vibration, the module will not fall off from the mobile phone. There is a small gap under the module and you can use the nail drop module.

In the mobile phone market, Lenovo offers three modules for users to choose. One is JBL SoundBoost Speaker, priced at 80 US dollars, which is a stereo speaker, built-in bracket. The audio quality is between poor smartphone speakers and individual Bluetooth speakers, and there is not enough bass response and depth. The speakers are a bit clunky. After all, the battery is installed inside and can last for 10 hours. We may not use such speakers at the party. If we only listen to music, make phone calls or watch videos on our own, it is still good.

The Insta-Share Projector costs $300 and is a projector that can deliver up to 70 inches of images. The module also has a stand, which is useful if we want to project the image on the ceiling instead of the wall. The projector is not particularly bright, and the built-in battery can last up to 1 hour. It will make a loud sound when used. If used in a dark room before going to bed, the image is placed on the ceiling, which is better than TV.

Another module is the Offgrid Power Pack, which sells for $60 from Incipio. It is a 2200 mAh battery module that can extend the life of the phone by 22 hours to support wireless charging. Offgrid Power Pack is very practical, but there is a clear disadvantage: the battery itself is lack of charging interface, if you want to charge only with the mobile phone together. In other words, if we are not at home, we will bring the phone to the body and we cannot charge the module at home. The other two modules have a USB-C interface and can be charged independently.

When we don't use the module, we can expose the back cover with gold connector pins on it. We can also cover it with Style Shell accessories. The material can be wood, leather or fabric. The Style Shell accessory is similar to the previous Moto Maker project. The Moto Maker project allows users to customize the back cover, buttons, and speaker grille.

Overall, the first Moto modules are unique. I have more opportunities to use batteries because speakers and projectors are only used in specific environments, and most of the time is not necessary because it is too bulky.

Stick to it

Compared with the first-generation Moto Mods, we may be more concerned about another issue: Can future cell phone modules burst? In addition to providing its own modules, Lenovo also introduced the Moto Mods Developer Kit, allowing anyone to develop modules. Lenovo provided a number of development samples including a temperature sensor and a second screen controller (possibly a control electronic ink screen). Lenovo also said that Hasselblad is developing camera modules. I do hope that companies can develop automotive magnetic connectors, flip physical keyboards, or MIDI keyboards used by musicians. Low-cost, non-power-consuming modules may also have a market, such as purse protection sleeves or simple brackets.

Before the concept of modularity really arises, Lenovo may first prove to the world that it will continue to support it for a long time. Android companies seldom insist, they always test some unique concepts, and soon abandoned.

Give some examples:

- In 2011, the Motorola Atirx mobile phone was released. This phone is equipped with a laptop docking station, which can run web browsers and smart phone apps via docking stations. Initially, Motorola announced that it would promote this technology on new hardware and it was deprecated in 2012.

- In 2014, HTC released the One (M8), which has a dual-lens camera installed and the user can adjust the focus after the photo is taken. HTC has announced that it will release the SDK, so that third-party APP also use new features. After trying it once, HTC abandoned this feature. It is said that this year or next year, the iPhone will use double shots.

- In 2014, Samsung released Note Edge. In the curved part of the display, the mobile phone will continuously display a multi-tasking menu. The developer can create a menu. In 2015, Samsung introduced the Galaxy S6 Edge. This feature disappeared. The curved part of the S6 Edge screen only displayed some information plug-ins.

- The Asus Padfone series mobile phones can be connected to the tablet-size display through the docking station, but the docking station displays are few. Asustek eventually gave up this idea and has not released new products in 2 years.

- In 2011, Kyocera developed the Echo, a dual-screen smartphone, which even provided developers with developer kits to facilitate software optimization. APP developers are not enthusiastic, and Kyocera never launched a new dual-screen phone.

At the time, some of these products didn't work well, ideas didn't seem to be good, the problems were there, and sometimes we needed to try several times to optimize ideas and create truly successful products. In many cases, Android manufacturers are not confident and cannot persist.

Fortunately, Lenovo seems to have confidence in modular components.

Lenovo has publicly stated that it will continue to support Moto Mods in the next two hardware cycles, including new handsets in 2017 and 2018. It can be seen that Lenovo made a big bet. Not only that, in the next 9 months, Lenovo will also invest $1 million through its own Capital and Incubator Group to support companies or individuals to develop modules.

Look at LG again, its G5 is also a modular mobile phone, there is no promise for the future smart phone LG. Although the company launched a developer project, LG did not provide any financial support.

It seems that Lenovo likes "long-distance running." Nevertheless, Lenovo may still give up this idea. If the Mods module does not sell out, in addition to providing the first batch of funds, Lenovo may not continue to invest in support, the developer will continue to develop packages will stop the development, Lenovo will no longer introduce new modules, the concept of the final module slowly away. Once this happens, Lenovo will return to the old road and continue to sell mobile phones that are not as outstanding as it is, and the risk is much lower.

Source: fastcompany

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