1. Mango TV (DVB+OTT) Mode
What's the most hot thing in the industry recently? It's the mango TV that got a fire at the fair. It is understood that the 11th ICIF is also the fifth time that Mango TV has participated in the China (Shenzhen) International Cultural Industry Expo. The most notable of this time is Mango TV's "DVB+OTT Cable Network Fusion Development Solution"
"Hunan Cable Mango TV Zone" business is Mango TV and Hunan Cable, and the nation's first innovative business model of DVB+OTT. The DVB + OTT mode combines the advantages of live broadcasting of wired networks and the interactive advantages of OTT services, and truly enables the deep integration of the wide network and the Internet. The innovative model allows users to watch high-definition television programs on cable digital TV in Hunan, and enjoy the high-definition on-demand video on demand service provided by Mango TV, satisfying users’ demand for more home TVs, and allowing Mango’s premium content to serve 5 million Hunan cable TVs. user.
2. What are the advantages of DVB+OTT?
OTT refers to the top-level business. The most typical feature of this service is that its provider does not need to own its own physical network and operates directly on the operator's Internet physical network. In the areas currently commonly involved, OTT usually refers to OTTTV, Internet TV. At present, both the content licensee and the network operator are vigorously developing the OTT service where the backbone network investment is small and the household has a lower tariff and the ordinary network bandwidth.
With the efficient advancement of FTTx, the Internet TV business will also break through the limits of the triple play pilot range, presenting a spurious situation. Radio and television cable network has become more and more into a worrying "wait and die mode." Today, the broadcast and TV industry is suffering from the crisis of survival. The television screen on which Radio & TV Networks depends is no longer exclusive to broadcasting.
Wired DVB and OTT have strong complementarity. In terms of user development, DVB is an enclosure that is limited to one city. OTT is to develop users through broadband, without geographical restrictions. In terms of content, cable is more of a live broadcast channel, plus it has some VoD content, content is not very rich, to buy a lot of copyright is not the network companies can afford. However, OTT still does not allow live channels. This has also become a bottleneck for Internet content entering TVs. If Radio and TV can integrate these Internet videos, it will have the opportunity to change its tendency.
The great advantage of OTT comes from the unparalleled interactivity. In the past, only the broadcasting and television DVB was unmatched. However, the advantage of SVA DVB is that if it is a simple OTT, it will lack a live cable network (according to national conditions, audio and video resources are almost always in the hands of radio and television, and users want to enjoy audio and video resources in the shortest possible time. The cable network live broadcast has a huge advantage at this stage. It greatly depends on the resources of the distribution platform.
3. How to perform deep integration of DVB+OTT?
If the reality is simply a combination of DVB and OTT, then all readers can think about it. In fact, the interactive platform of DVB+IP has many essential differences. I don't think it actually. The simple combination only relies on the technical advantages of the OTT set-top box based on the Android operating system.
In the long run, OTT and DVB are deeply integrated to jointly develop the interactive layer for live streaming, and the depth of live content is related to the OTT content to form deep-level advertising, paid on-demand, and human-computer interaction. Improve revenue and establish new profit models.
Below, we have selected a DVB+OTT solution provided by the digital video industry to analyze:
4, Huada Da - New media system based on DVB + OTT
Huada New Media System, a DVB+OTT integration solution, is also a perfect end-to-end triple-network solution. Huada New Media System is based on cloud media and cloud computing technology. It utilizes advanced digital television technology and network technology to provide audio, video, information and entertainment to users through Internet channels and terminals such as computers, mobile phones and digital televisions. Other services.
The new media front-end system provides live, on-demand, information, pictures and other information to meet the needs of users in education, leisure, entertainment and other aspects, providing operators with a comprehensive service platform that is controllable, operational, manageable, and extensible; Can cover a wide range of industry applications, such as home, hotel, securities, corporate, e-government, online advertising, banking, hospitals, schools, smart communities, online education and training; integrated big data acquisition and storage, real-time advertising accurate delivery , as well as interactive advertising and shopping, implemented user behavior analysis and network condition analysis.
The intelligent terminal can receive high-definition television, network television, information and media advertising, etc.; support terminal equipment such as mobile phones, tablets, computers, etc., to achieve multi-screen interaction of audio and video content, multi-screen sharing, mobile phone remote control intelligent set-top box; integrated multiple video content Digital Rights Protection DRM.
5, Huada new media system _ function overview
5.1. Interactive TV
Multiple business models. Live TV, Video On Demand, Music On Demand, Live Video Conference, Webcam Video Recording, etc.
Provide interactive electronic program listings for live TV programs and recorded live programs;
Supports the functions of fast forward, rewind, pause, and skip to specified playback time for video on demand services;
Depth personalized service for video and audio, provide users with the function of creating personal favorites list;
Providing rich and creative interactive services, allowing users to enjoy a full range of value-added applications such as TV education, interactive information, interactive music, interactive games, and communications through terminals to meet users' needs in education, leisure, entertainment, and more. ;
5.2. Open, standard system integration interface
Supports easy integration with third-party libraries and media asset systems through HTTP, FTP, etc.;
Supports integration with third-party BOSS operating systems, billing systems, etc., and synchronization of billing information through webservice and other methods;
Supports integration of third-party media asset systems, content management systems, and various industry information systems through resource ID numbers;
5.3. Convenient and Flexible Media Asset Injection
Support multiple media asset injection strategies to ensure maximum availability and efficiency of all servers. The flexible and convenient business model provides operators with unified, easy and centralized management.
Support manual full and partial copy injection;
FTP automatic injection program can be provided to automatically inject video content;
5.4. The platform system has high reliability and stability
The system platform is highly reliable, allowing the number of users to continue to operate stably during the surge.
Server clusters support load balancing
Database storage hot standby
Scientifically unified scheduling resources
5.5. DRM Digital Rights Management Support
DRM is a mainstream method for content protection by content operators and platform integrators. It allows operators to define encryption policies and set access rights for DRM, and support the integration of DRM systems.
5.6, Dynamic Advertising Insertion
Regardless of live broadcasts, on-demand broadcasts, post-viewing, or startup pages, it can provide batch, dynamic, and targeted advertisement insertion technologies, which can make advertisements more accurate and significantly increase operators' revenue.
5.7. Flexible and diverse client and terminal device selection
The platform can provide self-developed interactive intelligent terminals, including Android, Linux and other interactive STB, support for personal computers, mobile phones and other terminals.
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Description of Right Angle D-SUB Connector
The right angle d-sub is an ideal connector solution for applications where space is at a premium and there is little to no room for connectivity & cabling. The 90° angle cable exit allows for increased mounting options and versatility of design for those tighter, more compact application needs such as computer servers and industrial robotics.
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VGA over Dual PS/2 ports Stamped Contacts
Antenk RIight Angle High Density D-SUB Connector Series Including:
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Dual-Port D-Sub
Standard & HD D-Subs SMT Right Angle & RA Zero Footprint Through Hole
High Density D-Sub Right Angle Stamped
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