Apple or abandoned 'i+ product' naming

According to foreign media reports, Apple's new product launch in September this year, there are many changes, one of which is that smart watch products and mobile payment products do not use the "i + product name" of the traditional naming method, but directly called Apple Watch And Apple Pay, which shows that Apple intends to abandon this naming.

Ken Segall, former creative director of Apple Cooperative Advertising, said that removing "i" from the product name would be a permanent practice. "Actually, Jobs himself was a little bored with this "i", and this idea was long before the release of the iPhone and iPad," said Ken Segall.

In response, Segall explained that i has become a super powerful brand element for Apple. But it also has a drawback, that is, Apple can not really have it, companies from around the world also create i series products, and will continue to do so.

"Apple's new product with i may face a legal challenge. Apple's brand has now become one of the most valuable and popular brands on the planet. By using the 'Apple (+ product name)'s The naming format', any future new product will be able to directly link with this master-level brand, and will not bring so-called 'i-litigation'," Ken Segall said.

It is understood that in 1998, Jobs just returned to Apple for the first time named "i" prefix iMac, Apple has released a number of products named after "i" for more than a decade, such as iTunes, iWork, iPhone and iCloud. In 2014, Apple Smart Watch did not follow the tradition of “i” naming. This should be Apple’s expedient measure in the face of possible trademark right disputes.