Philips Lighting's new Chinese name is both a new journey and a helpless choice? Samsung plans Sanan MiniLED capacity, new technology competition into the fast lane? The biggest luminaire manufacturer in the United States is raising prices, and domestic companies are not expecting price increases? Philips Lighting acquired Lei Ming Technology to capture the landscape lighting? ... we will explain for you one by one!
Samsung plans Sanan Optoelectronics Mini LED production capacity
According to industry sources, Samsung Electronics has almost ordered China's LED epitaxial wafer and chip manufacturer Sanan Optoelectronics' Xiamen Mini LED production capacity to ensure that it will launch a large-size high-end LCD TV backlight chip in the third quarter of 2018. According to sources, Samsung has prepaid $16.83 million for the chip supply.
Comments: Faced with the "caught" trend of Apple and LG, Samsung seems a little impatient. However, as the overlord in the field of television and mobile screens, Samsung’s status is being threatened by many parties. Old rivals Apple, LG, etc. are fully attacking Mini/MicroLED, so it is of strategic importance for Samsung to take the lead in commercializing Mini/MicroLED.
For Sanan, it means that the status of entering the Samsung supply chain is more stable. This is not good news for Taiwan and other chip manufacturers in mainland China. The commercialization of MicroLED is currently unclear, but MiniLED is expected to start quickly in the situation of Samsung's launch of high-end LCD in the second half of this year, and Sanan takes advantage of Samsung's market opportunity. The commercial use of MiniLED will further increase the volume of Sanan Optoelectronics, and the Mini/MicroLED is expected to be included in the scope of state subsidies. For Taiwanese chip manufacturers, the situation is not optimistic.
Philips Lighting launches new Chinese name: 昕诺飞
On May 16th, Philips Lighting officially launched the new Greater China headquarters building building with smart connected lighting technology, and announced the company's Chinese name Novo.
Comments: Amount ~~~昕诺飞? Honestly, it’s not too much of a solution, and there are still some mouthfuls! Philips Lighting, the name has been deeply branded in the hearts of consumers. As an international lighting giant with more than 100 years of history, its name change is both a new start and a helpless choice.
The so-called new departure, because the new name of Yannuo is carrying the strategic layout of its new smart Internet market, and its focus is shifting from traditional lighting product manufacturers to connected lighting systems and service providers in the Internet of Things era. The so-called helpless, because health technology has become the new label of Royal Philips, the lighting business has become increasingly inferior, Royal Philips will bid farewell to the identity of Philips Lighting's controlling shareholder.
The name behind Philips Lighting's name change is closely related to its transformation. However, the transformation behind it is related to the pursuit of Chinese LED companies, so this is also the phenomenon of “foreign retreatâ€.
US largest luminaire manufacturer price increases
According to foreign media reports, Acuity Brands, the largest lighting manufacturer in the United States, has experienced significant price increases in the market for the first time in many years, which surprised the global lighting industry. Acuity Brands announced that it will increase all traditional lighting technologies and various LED products by 6% in the United States starting June 11.
Comments: The market control of foreign brands is relatively large compared to domestic brands, so the response speed of raw material prices will be relatively fast. After Acuity raised prices, Eaton also responded to the price adjustment. Many people regard it as a turning point in the price of the lighting market.
However, the world's largest lighting market in China, Chinese local companies will have more say in the domestic market. Whether it is Acuity or Eaton, the market share of lighting in China is not high, so the price increase of its products has limited impact on the price of domestic lighting products. In fact, the pressure on raw materials for Chinese lighting companies will not be lower than that of foreign companies. In the Chinese market, the price level is a very important indicator of the market share of the company. Therefore, even under the premise of rising raw materials prices, a single Chinese lighting companies will not rush to adopt price increases.
Philips Lighting acquires Lei Ming Technology, “rushing to the beach†landscape lighting
Philips Lighting has announced that it has signed an acquisition agreement with Shenzhen Leiming Technology Co., Ltd. (Lei Ming Technology) to acquire the manufacturer of the lighting and control system for the Chinese urban landscape and building facade.
Comments: Through this acquisition, Philips Lighting has expanded its high-end building facade lighting products and systems to a mid-range category that is growing at a high speed, further strengthening its leading position in China's massive and fast-growing urban landscape lighting market.
The landscape lighting market is a large high-margin market, and due to its national policies, high-tech thresholds, etc., the competition in the domestic landscape lighting market is not as intense as general lighting. However, driven by the emerging economy, the landscape lighting market is bound to usher in a peak of development. A foreign company still knows to buy a domestic enterprise to grab the beach, and it is likely to further strengthen cooperation with local enterprises in the future, if China does not plan early. And the plan, the future competition can be imagined.
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