Content and ultimate audio and video fusion pumpkin film DTS area on line millet TV

On December 14th, the domestic pumpkin film of Diablo special movie platform was jointly with American audio technology company DTS and Xiaomi TV, jointly announced in Beijing that the DTS area of ​​pumpkin movie was formally launched on the Xiaomi TV platform to create a perfect fusion of quality content and ultimate audiovisual experience. At the event, we also experienced the DTS 5.1-channel pumpkin movie through the millet TV device.

Thousands of choices, winning recognition with quality content
As a content platform that is deeply ploughed into the vertical field of film and television, Pumpkin Movie has always been centered on the "fine" operation. Chuang Zulin, CTO of Pumpkin Films, stated: “In the current reality of severe homogenization of content, pumpkin movies must win the recognition of users, and they need to adhere to a differentiated and refined content strategy.” For the majority of users to create the opportunity to enjoy high-quality entertainment, pumpkin film another way, creating their own irreplaceable image in the hearts of users.

Pumpkin Movie CTO Zhuang Xulin
As early as 1996, DTS won the highest award in the American film industry Oscar - Best Film Technology Award. At present, 93% of the best-selling Blu-ray discs in the United States use the DTS format as the main audio track. The content advantage brought by the technical advantages has naturally contributed to the cooperation between DTS and pumpkin movies.

Millet TV is not only an excellent hardware manufacturer, but also the content that it focuses on in further exploring the competitive advantages of Internet TV. At present, Xiaomi TV has completed the assembly of the four major video websites at the content level. After its video content has been expanded, the next step is naturally paying attention to quality. This tripartite cooperation fully demonstrated to the market the pursuit of fine-quality content and subdivision-type film and television resources by Xiaomi TV.
Do ecology and bring ultimate home entertainment to the family
In the home Internet era, DTS is of great significance for matching home theater HD video experience and upgrading the user's listening experience. The DTS audio format is a unique advantage of DTS. As an end brand, all products of Xiaomi TV are equipped with DTS technology. Among them, Xiaomi TV 4 with the 2017 German Red Dot Award is also included. It also supports DTS-HD audio decoding in a full range, raising the home entertainment experience to another level. .

Xiaomi TV Vice President Lai Yongsai
From content to hardware, DTS's full range of audio solutions bring more Hollywood multi-channel movies to consumers' homes and improve the streaming media ecosystem. With the support of DTS technology and Xiaomi TV's outstanding hardware, movie content in pumpkin movies can bring users a more pure cinema experience.
Promote industry progress, lead consumption and upgrade
As a new army, the pumpkin movie has the courage to enter the ranks of highly competitive video online service providers. The self-confidence comes from the ability to control their films and television works. The core of the team is also the domestic first-rate independent producer. As the leading brand in the smart TV field, Xiaomi TV has been leading the development of China's smart TV industry.

"DTS has been keeping pace with the changes of the times. With the increase of Internet bandwidth, DTS can use the smallest bandwidth to occupy the smallest bandwidth, in order to use the minimum bandwidth to reflect the best sound. For example, do one at 256K. The restoration of 1.5 megabytes of sound has almost reached a non-destructive level," said Dr. Zhang Xiaoming, vice president of ecosystem services at DTS China.

DTS China Ecosystem Business Vice President Zhang Xiaoming
From the capture of user needs to the realization of innovative solutions, and then to promote the progress of the industry, leading consumption upgrades. Pumpkin movies, DTS, and Xiaomi TV have a common and innovative blood flow. Grow together with the market, grow together with users - for individual users, make personalized products.

It is understood that in the three short years from 2012 to 2015, the penetration rate of smart TVs has increased from 19% to 86%. By the end of 2016, the number of smart TVs in China was close to 150 million. By 2020, the overall scale of the "living room economy" will reach trillions of yuan. Under the complex background of high copyright costs and the complex contents of entertainment video and audio, this tripartite cooperation brings new perspectives to the industry. It also provides new and cooler video and audio entertainment options for the unique audience of the Internet age.

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