At 12 o'clock in the morning of November 16th, India, the washing machine manufacturing base in Pune Haier Industrial Park, India was officially put into operation. The first "Made in India" Haier no-clean washing machine was off the assembly line. The manufacturing base in India is the beginning of the global replication of the Haier Connected Factory, which meets the global process of the best experience of the entire world through zero-distance interconnection with global users.
It is reported that unlike other washing machines, overseas factories can only produce single-category products. The Indian manufacturing base can meet the production requirements of both the pulsator and the roller. This is the first case in Haier washing machine overseas manufacturing layout. After the manufacturing base is put into production, 90% of the Haier washing machine products sold in the Indian market will be localized, including fully automatic pulsators ranging from 6 kg to 12 kg and double-tub washing machines. The production of washing machines in Haier Industrial Park in India has also provided more than 2,000 jobs for local users, boosting the development of local manufacturing.
As early as 2015, Haier no-clean has entered the Indian market. Prior to this, local consumers in India were troubled by the problem of dirty barrels. After using the washing machine for a period of time, dirt adhered to the wall of the barrel, causing secondary pollution to the clothes. The arrival of Haier's no-cleaning has enabled local Indian users to realize the benefits of “laundry washing bucketsâ€, subverting the traditional concept of clothing care and changing the lifestyle of local consumers. At present, other local mainstream brands have also begun to promote the concept of healthy washing washing machines such as self-cleaning, and Haier's no-cleaning listing has achieved three-fold growth in the past two years, leading the development trend of the local washing machine industry.
According to statistics, Haier washing machine has maintained rapid growth since it entered the Indian market in 2004. Among the top five international brands in India, the Chinese brand is only Haier. However, long-term domestic exports, freight, delivery cycle and other issues have always restricted the local development of Haier washing machines. The completion and commissioning of the Indian manufacturing base not only drastically reduced the cost of a single freight, but also shortened the delivery cycle by 65%. Next year, the drum washing machine will also realize “Made in Indiaâ€, which is of great benefit to quickly meet the needs of local users. In the future, Haier washing machine India manufacturing base will also radiate surrounding areas such as South Asia and the Middle East.
The commissioning of the Haier washing machine manufacturing base in India is only a microcosm of its global layout. From 2007 to 2017, Haier's own brand sales in overseas markets rose to 98%, and successfully entered the high-end sales channels of Germany, Spain, Russia and other European and American countries. According to Euromonitor International data, Haier's washing machine market share has been ranked first in the world for eight consecutive years.
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