The Apple Gala, which just ended, must have been watched by friends who have been paying attention to digital. The protagonist of the conference is not expected to be RMBP. Yes, that is, there is no suspense and exposure information exactly the same, RMBP with Touch Bar. In fact, if the roots are traced back to the source, the idea that the touch bar replaces the function key is not Apple's first. Why did Lenovo not give up the design of the touch bar and finally give up, but Apple is handy? You have to take it that Apple has this kind of reference and optimization. Better genes.
The touch bar button concept is not Apple's firstObserving the development of the notebook, you will find that the design of the touch button instead of the function button is actually not Apple's first. Unknown niche products or concept products are not mentioned. The most typical example in recent years is the 2014 ThinkPad X1 Carbon. At the time of launching this product, the voice of the media was almost one-sided appreciation, thinking that this is a major advancement of the ThinkPad to get rid of the inherent design and become more technological and conceptual. But it seems that the user does not buy it. The ThinkPad X1 Carbon 2014 model has increased a lot because of the cost of innovation, but it has not effectively stimulated the increase in shipments, and it is not good to sell in one year. Instead, it was said by the user to be a chicken rib design, which is probably the result that Lenovo did not expect.
Why didn't Lenovo give up and finally give up?
Why is Lenovo not able to play the ThinkPad X1 Carbon touch bar virtual button? I think there are two reasons: 1. The Bug is really a bit too much when used; 2. Just convert the function button into a touch mode, no Find answers from the user's fundamental experience improvement.
I don't need to say more about the first point. Users who have used the 2014 X1 Carbon must know that they use a lot of bugs, all kinds of malfunctions, all kinds of unreliable, and there is a feeling that they are completely unprotected. Easy to use. It is as if the immature maker products are forced to be integrated on the mature X1 Carbon. Innovative features are inherently unfamiliar to new users. If you just use your creativity, but don't make the details good enough, the functions are stable and perfect. The end user's experience with the product will become fragmented.
Second, this is also the most fundamental problem. On the ThinkPad X1 Carbon, this touch button lacks the user's thinking about human nature. ThinkPad's design is to replace the traditional function keys with touch buttons, to achieve F1-F12 and screen brightness, sound size in the two modes of switching, but that's all. What users get when they use it is just: interesting! Does the feedback-free button make you more convenient? No.
In addition, in this sentence, its practical screen display button design, Razer has also done in the Blade Spirit Blade game, in the digital keypad on the right side of this design. This kind of button design that can change the function can really help the game player, and better release the skill to play the game. But first it's only optimized for the game, and its functionality is limited in Windows, and it doesn't make the best use of it, so Blade's creative custom buttons are not destined to be a design for everyone.
Apple is the kind of gene that is borrowed and optimized.
Let's see how Apple has perfectly integrated the Touch Bar into its products. The main innovations are in three areas:
1. The entire Touch Bar uses a ReTIna display touch screen instead of a simple fixed function touch bar. This means that the system can change the control function of the function bar according to the current running scene and the current application usage. You can use the Touch Bar to edit the video and view the photos more quickly. Compared to the hammer M1 released by Luo Yonghao last week, this Touch Bar is equivalent to the "One Step" of the new MacBook Pro. The difference is that One Step is open to the gap between applications, and Apple's Touch Bar breaks the application and system shortcuts.
2, integrated with more possibilities of fingerprint recognition, you can brush fingerprint landing, you can also brush fingerprint shopping. Apple launched Apple Pay last year, and it is very popular in foreign countries. Now what Apple wants to do is to transplant Apple Pay to notebook products, so that users can be like mobile phones in e-commerce shopping and other environments. Paying is as convenient and fast as possible. Combining fingerprint recognition with the Touch Bar, the wonderful idea! So the Touch Bar has been greatly expanded in functionality.
3. In addition, Apple has long insisted on not making a touch screen on a notebook, probably because the designer feels that the stamp on the hanging screen is very DAN TENG. Nowadays, the addition of the Touch Bar perfectly complements the problem that the MacBook does not have a touch screen. Apple has improved the efficiency of the touch assist system in such a way, while avoiding the shackles of the hanging screen, the individual touch design can Avoid the clumsiness of touching some sophisticated software on the screen, and you can do it in one fell swoop.
Based on the above three functional innovations, this design really brings users an unprecedented notebook experience, which is exactly what Apple is good at in terms of user-to-humanity.
In contrast, in-depth research and development focused on five notebook products, compared with the five major PC manufacturers' sea-machine product line, Apple certainly has the energy to research products more thoroughly. This is also an important reason why many mobile phone manufacturers and PC manufacturers have been shouting for innovation and shouting revolution, but few achievements have been made.
Will this pick up the touch button wave? It is very possible, but you may not have to turn around.For a long time, Apple MacBooks have been an important reference for manufacturers to follow the imitation. The last time Apple made innovative innovations on MBP or joined the ReTIna screen. Before Apple made this innovation, although there were occasional ultra-high-screen products on the market, the volume was small and could not constitute a driving force for the entire industry. At that time, the mainstream resolution of notebooks on the market still stayed at 1366 & TImes; 768, and the resolution of game books and high-end business books was basically 1080p. After the launch of Apple RMBP, the resolution of 1366 & TImes; 768 on the market is almost extinct, 1080p has become the mainstream of most products, 2K, 3K screens are not uncommon. Apple has never been the first company to innovate, but it is the most influential promoter of this era.
After a few years, Apple once again made a drastic reform on RMBP. This time, it will certainly set off a round of thinking about the necessity of the touch function keys to replace the traditional function keys. Some high-end products with similar designs are very good. possible.
The problem is, in the current Win10 ecosystem, the touch function button will be as easy to use as the closed system macOS, get a variety of software adaptation? Really like the series of cool editing, browsing, switching, etc. Wait, can it really be on Win10? Obviously at least this is unrealistic at the moment. So in the case of users to buy, some design Apple can rely on a unique system can be bold, but other manufacturers may not work.
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