2016 was considered the first year of VR products by VR industry players. The reason is that VR products showed an explosive growth in the first half of 2016, but they began to show momentum after the third quarter, until 2017. The CES show did not show signs of re-emergence. The VR product market has been tepid from the second half of 2016 to the present. Many people in the industry believe that VR products will remain in this state until a subversive work is introduced. .
Sony executives announce that Apple will enter the VR field
According to a media interview with the president of Sony Entertainment Universal Studios recently, Apple will launch the first immersive augmented reality (AR) or virtual reality (VR) device this year. This news has been heard more than once. Before the CES 2017 show, the German Carl Zeiss insiders had a low-key revelation that Apple is working with them to develop a pair of augmented reality smart glasses, which is released this year as soon as possible, which sounds pretty cool.
Apple VR glasses
This news sounds very sudden, but Apple has accumulated a long time in the field of VR / AR, many years ago began to actively develop VR and AR technology, also applied for and obtained a number of related patents. The field of virtual reality is currently hot, but Apple's greatest strength lies in the ability to reintegrate existing technology and then better to market.
To a certain extent, Apple's participation in the virtual display field can really push this market to consumers. Of course, competition will be even more cruel. Previous rumors that Apple is developing a smart glasses that can be wirelessly connected to the iPhone can display images and other information for the wearer.
As I mentioned at the beginning of the article, the VR product market is in urgent need of a subversive product, and whether Apple can become a subversive person, I personally hold reservations, and I am not even optimistic about Apple's investment in this market at this time. From the technical point of view, I believe that the current VR area is still not really mature, but the current problem of VR technology is not only this one, the bigger problem lies in the content, if the follow-up VR products continue to focus on In terms of gaming and entertainment, in addition to the problems of wearing vertigo and display media, there is content as the biggest problem waiting for Apple.
Fortunately, Apple’s influence in the world is beyond any doubt. Whether there will be more focused content platforms or not depends on the popularity of Apple’s shareholders.
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