Immediately after the opening of the Rio Olympic Games, TCL just released its new King Kong video king P2, and held an Olympic Games signing ceremony for this purpose. If this is a good Olympic marketing and new product launch, the high-quality + strong content created by P2 itself will further open up the TCL's imagination, not only to add luster to its popularity during the Olympic Games, but also to TCL. The integration of the soft and hard ecology and the "double +" strategic transformation have laid a solid foundation.
P2 release heat during Olympics
When the Rio Olympic Games was underway, TCL chose to publish new products P2 at this moment, and invited the Olympic champion Dai Dongmei to sign the Olympic championship signing ceremony. This is a strong combination of the Olympics marketing and new marketing.
In fact, the demand for people to buy equipment to watch an Olympic event is not burst before the Olympics, but it has been spurred by the Olympic Games. In particular, shortly after the opening of the Olympic Games this year, athletes such as Fu Yuanhui and Sun Yang have caused strong topics and made the Olympics look a lot this year. At this time, buying an Olympic watch game artifact has become a real demand for people.
TCL chose to release its new Kingview P2 at this time, not only timing, but also by inviting the Olympic champion Dai Dongmei to sign the Olympic Games signing ceremony, it can be said that the marketing of the Olympic Games through the launch of new products has been made invisible and specific. Pragmatic practice. In other words, the launch of new products during the Olympic Games will greatly stimulate people's willingness to purchase. There are two Olympic champions such as Ji Dongmei who endorse books and platforms, undoubtedly laying the foundation for P2 to set off a wave of Olympic watch equipment sales.
To a certain extent, the Olympic marketing that the user needs is actually not a massive advertising campaign and a Shantou marketing, but it is actually what the public needs to really enhance the Olympics viewing experience. The launch of TCL's new P2 and its corresponding Olympic marketing is exactly the same. Not only does it not engage in so-called gimmicks, but it also demonstrates its full sincerity in the marketing of the Olympics through its top hardware configuration and strong resource support. This is the key to winning the user's approval.
Top configuration + fusion of powerful content
Specifically, TCL’s release of the new King Kong video king P2, fully taking into account the user's dual needs of hardware configuration and content resources, neither partial hardware and thin content, nor partial content and weak hardware, precisely through the actual The innovation and Internet + thinking stand at the user's point of view, consider for the user, and create a real Olympic observatory artifact for the user.
In terms of hardware configuration, P2 is equipped with a 21-core powerful movement, far from the highest 14-core TV on the supermarket. At the same time, the CPU of the P2 CPU uses a 1.8GHz frequency, which greatly exceeds the 1.4 GHz of high-end TVs on the market. In addition, P2 uses the T830 GPU and is equipped with a 13-core processor. This configuration can be described as top-notch in the television industry. As the hardware parameters of electronic products such as computers and mobile phones are higher, the processing power is stronger, and the P2 equipped with the top-end configuration of the industry not only has a more complete TV function, but also operates at a completely non-stopping speed and brings users a smooth flow. It is very important to enjoy the fast and smooth enjoyment of the user experience and improve the product competitiveness.
Of course, if the light has the top configuration, it still cannot meet the needs of current users. Because, users not only need the power of TV hardware configuration, but also need rich content resources. A lively demand is that the new TV products that can be bought can return home to see the "hot" Olympic events.
In this regard, TCL TV leading brand can be said to have made great efforts in the content. Through strong alliances with Tencent Video, a multi-year strategic partner, all users who purchase P2 can receive Tencent VIP video resource bundles worth 497 yuan for free. This resource pack not only covers the penguin theater worth 199 yuan, 99 yuan tripod theater, 199 yuan Tencent sports resources, so that the US drama, NBA, new movies and other free movies to see the end, but also P2 should be timely, heavy The launch of a wealth of Olympic-themed content services will give users the most privileged Olympic viewing privilege. It can be said that this is precisely a major Olympic gift of TCL. Through hard quality and strong content, not only will the Olympic marketing be thoroughly played, but it will also give the user an enhanced viewing experience.
Open the rational consumption era of buying hardware to send content
In the past two years, the concepts related to smart TV and Internet TV have been overwhelming, and related products have also been listed one after another. However, for users, they have fallen into the dilemma of choice. Because, users do not know which TV is truly able to satisfy themselves in the dazzling product world. Although the concept seems to be beautiful, whoever knows who it is used to buy home TV is always used, not as a decoration.
TCL's release of this new P2 hits the user's pain point because it does not play the concept, does not play gimmicks, but through the real marketing mode of opening the hardware to send content, giving users a real rational consumption and "Using" the ultimate experience of television.
The reason why this is said is that, before this, most of the vendors are often focused on hardware or rich content, but the fact is that the hardware is often not meet the user's demand for rich content, and the so-called rich content at the expense of hardware quality Under the circumstances, so-called cost-effectiveness and good experiences have also been lost.
The biggest highlight of TCL's new P2 is that it does not play guilty. Instead, it directly sends a Tencent video VIP content resource package worth nearly 500 yuan to the user for free by letting the user know the contents of the hardware. This is not just equivalent to making a direct profit of 500 yuan, but also a package to solve the dual needs of users of television hardware and content.
It is worth mentioning that, in addition to this release of the new TCL King Kong video king P2, users to buy TCL's QUHD quantum dot TV C2 and 9.9mm ultra-thin surface TV C1 and other C, P series products, but also can receive a free value 497 yuan Tencent video VIP resource package and Olympic theme content services. It can be said that through strong product lineup and strong support on hardware + content, TCL not only opens up a green channel for the Olympic Games, but also hopes to become a big variable in this Olympic marketing to buy hardware to deliver content. Play to achieve win-win with the user.
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