Since the beginning of this year, in the overall downturn of the home appliance industry, the color TV industry has also entered the embarrassing situation of “increasing production but not increasing incomeâ€. However, for the old and new color TV manufacturers, the overall situation of the downturn has not affected the color TV manufacturers at all. The fierce competition between them, and in order to reverse the decade's decadent situation, many manufacturers have begun a new round of tough battles.
According to statistics, global color TV shipments in the first half of 2016 were 100 million units, a slight increase of 0.1% year-on-year. China, as the world's major TV production and sales area, still maintains a boom. In the first half of 2016, China's color TV market had a retail volume of 23.51 million units, an increase of 6.9% year-on-year, and retail sales of 71 billion yuan, a year-on-year decrease of 4.0%. This data shows that the color TV industry is not optimistic about the prospects for development.
In addition, according to AVC forecast data, the retail volume of China's color TV market will reach 49.93 million units in the second half of 2016, a year-on-year increase of 5.7%, and retail sales will reach 153.1 billion yuan, a year-on-year decrease of 3.6%. The active high-end products in the TV market in the second half of 2016 will continue to exert its force. This shows that the second half of the color TV may continue the development of the first half, the market is still showing a downward trend.
In this regard, industry experts said that the current sluggish TV industry will not affect the fierce competition in the second half of the market competition, we all know that nowadays, with the changes in the structure of Chinese consumers and the structural reform of the color TV industry, color TV industry will With the advent of high-end development and the continuous promotion in the second half of the year, the consumer potential of the second half of the color TV industry will be more fully explored.
In such an intricate and complex market situation, color TV manufacturers have to continue to spur consumer demand, and in order to further capture the market share of the remaining market, they have to diversify from high-end color TV manufacturers, such as large screen, 4K, technology, etc. Starting from the front, the color TV market has a fierce battle in the second half.
From the point of view of big screen, according to data, sales of TVs with 75 inches or more in 2016 were 66,000 units. It can be seen that in the future, with the trend of high-end development, large-sized color TV products have become a consumer trend. In order to compete for this market trend, on August 10th, Sony officially launched its 100-inch ultra-large 4K HDR (High Dynamic Range) LCD TV in China, and announced that it will enter the high-end market in China.
From the perspective of 4K, with the intense competition in the color TV market, 4K technology has become hot. For a simple example, the high-end 4K trend created by Skyworth also has a strong market vitality. In July, sales growth of Skyworth 4K smart TV products was the best. The sales volume in the Chinese market reached 238,000 units, a substantial increase of 56% year-on-year. . This data shows that the second half of 4K is also bound to become one of the market gaps for many manufacturers.
In terms of mode, as we all know, the color TV industry is gradually following the rapid development of intelligent integration, and the development model of hardware alone is gradually being replaced by the “hardware + content + service†model. For this purpose, this is bound to In the second half triggered the industry to grab the beach. For a simple example, take the cooperation between Skyworth and Mango TV. The cooperation between the two forms the preemptive tester of this model.
In this regard, the industry experts said that in summary, at present in the background of the overall TV industry downturn, the intense competition among color TV manufacturers has never diminished, this from nowadays Skyworth, TCL, LeTV and Mango TV hit the beach in the second half The market can see, but this can only reflect the tip of the iceberg in the second half of the color TV industry. To truly win the battle in the second half, for new and old color TV manufacturers, under the mode of user, channel, and content, major restructuring of the industry is needed.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
In addition, according to AVC forecast data, the retail volume of China's color TV market will reach 49.93 million units in the second half of 2016, a year-on-year increase of 5.7%, and retail sales will reach 153.1 billion yuan, a year-on-year decrease of 3.6%. The active high-end products in the TV market in the second half of 2016 will continue to exert its force. This shows that the second half of the color TV may continue the development of the first half, the market is still showing a downward trend.
In such an intricate and complex market situation, color TV manufacturers have to continue to spur consumer demand, and in order to further capture the market share of the remaining market, they have to diversify from high-end color TV manufacturers, such as large screen, 4K, technology, etc. Starting from the front, the color TV market has a fierce battle in the second half.
From the perspective of 4K, with the intense competition in the color TV market, 4K technology has become hot. For a simple example, the high-end 4K trend created by Skyworth also has a strong market vitality. In July, sales growth of Skyworth 4K smart TV products was the best. The sales volume in the Chinese market reached 238,000 units, a substantial increase of 56% year-on-year. . This data shows that the second half of 4K is also bound to become one of the market gaps for many manufacturers.
In this regard, the industry experts said that in summary, at present in the background of the overall TV industry downturn, the intense competition among color TV manufacturers has never diminished, this from nowadays Skyworth, TCL, LeTV and Mango TV hit the beach in the second half The market can see, but this can only reflect the tip of the iceberg in the second half of the color TV industry. To truly win the battle in the second half, for new and old color TV manufacturers, under the mode of user, channel, and content, major restructuring of the industry is needed.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.