In general, the events in the home building materials industry are not as eye-catching as the home appliances or real estate industries, and are likely to become the focus of public opinion talks. But this time, Wu Changjiang was “resigned†as the general manager of NVC, and the “NVC incident†triggered by the company did not stop in the industry, but entered the public's vision and became one of the key topics of concern for the financial community. "NVC incident" - contains all the elements that are conducive to news communication: capital holding enterprises, investor and founder power struggle, gambling agreement, channels and suppliers "forced palace", Chongqing investigation, related transactions...
Limited to the interest of public opinion, the direction of media attention and discussion, generally centered on the “competition and entanglement between capital and founders.†However, when we try to analyze the “NVC incidentâ€, we will find quite a lot. Confusion:
The same capital holds the entrepreneur (or founder), the same capital forces the founder, what is the difference between the "NVC incident"?
Regarding capital-holding enterprises, there are many cases of "in the past" (Sina Zhidong, Alibaba's Ma Yun, Apple's Jobs), does Wu Changjiang not know the "poster"?
Has Wu Changjiang been played by capital or is there another plot or counter-measure?
Why do suppliers, factories, and distributors in the entire industry chain unite to "force the palace"? Where does Wu Changjiang come to such a big appeal? Is it personality charm? Rivers and lakes? Still tied to interest?
In fact, NVC, the original Chinese native, is born and raised. This Wu Changjiang has created a lighting company with a distinct personal style and has a set of “river and lake routines†to try to counter the greed of capital.
It turns out that NVC is not only one side, the rapid development of NVC and Wu Changjiang is not only a microcosm of the development of Chinese-style ten years, but also implies all the passwords of Chinese culture and Chinese-style marketing--Jianghu Yiqi, Green Forest, and The intertwining and collision of Chinese-style power and modern business rules.
One or two NVC?
When we briefly sort out the relationship between NVC's growth, NVC and capital, and venture capital, the more reliable facts recognized by the workshop are:
After 2000, with the marketization of real estate, the entire building materials (including lighting) industry entered a golden decade of rapid development. Wu Changjiang has seized the once-in-a-lifetime opportunity of the lighting industry with his keen eye and rapid response. In just a few years, NVC has sprung up in the lighting industry, and Wu Changjiang has also become one of the most famous people in the lighting industry. There are unpredictable days, and people have a good time. In 2005, when the situation of NVC was very good, the three founders of the company came out of guilt. When Wu Changjiang was kicked away by two other shareholders, it was a foregone conclusion. However, it unexpectedly turned over, and the suppliers of NVC system and the national operation center worked together to drive away the other two shareholders. The promise is that Wu Changjiang will raise 1.6 billion yuan in short-term financing to the other two shareholders as compensation for withdrawal. Wu Changjiang felt the pressure of funds like never before. NVC, who faced the desperate situation, was introduced by Lenovo Liu Chuanzhi. He has known that he has been leading the NVC financing since then, and is known as the NVC company. When he saved his life in distress, he successfully helped Wu Changjiang to save his life and survived the first big crisis of the company.
Since 2005, NVC has been the power of capital, and it has made great strides in the market. Mao Jianli was introduced by Softbank Saifu and Goldman Sachs. Of course, her deliberate director and planning also made herself a big winner of capital breakout.
In May 2010, NVC successfully listed in Hong Kong under the control of capital.
In July 2011, Schneider began a cooperation agreement with NVC Lighting. Schneider acquired a 9.2% stake in NVC with HK$1,275 million, becoming the second only to Safford (holding 18.48%) and Wu Changjiang (holding 18.41%). The third largest shareholder.
While Wu Changjiang benefited from the power of the capital, he was also forced to accept the gradual dilution of the shares. Wu’s first major shareholder gradually became a minority shareholder. As a listed company, NVC, Wu Changjiang no longer has an absolute right to speak.
NVC of the listed company is no longer the NVC that Wu Changjiang leads the discourse. As a strong man, Wu is indeed weak in capital operation, but Wu is not a leisurely generation. Perhaps, in the process of dealing with capital in N years, Wu Changjiang has benefited from the magic of capital and must also feel the greed of capital. Threat.
Therefore, with the capital strength of the "listed company NVC", the "underground kingdom of the NVC" that "freed" in the listed company gradually began to lay out - the channel NVC, the supply chain NVC, the Chongqing NVC, the Lantern of Zhongshan Guzhen These entity companies are no longer listed companies NVC Holdings, but are controlled or led by Wu Changjiang, at least, with Wu Changjiang himself has inextricably linked and related. Wu Changjiang in his "underground kingdom", marked with a distinct Wu brand, this brand has the characteristics of irreplaceable and difficult to copy.
Limited to the interest of public opinion, the direction of media attention and discussion, generally centered on the “competition and entanglement between capital and founders.†However, when we try to analyze the “NVC incidentâ€, we will find quite a lot. Confusion:
The same capital holds the entrepreneur (or founder), the same capital forces the founder, what is the difference between the "NVC incident"?
Regarding capital-holding enterprises, there are many cases of "in the past" (Sina Zhidong, Alibaba's Ma Yun, Apple's Jobs), does Wu Changjiang not know the "poster"?
Has Wu Changjiang been played by capital or is there another plot or counter-measure?
Why do suppliers, factories, and distributors in the entire industry chain unite to "force the palace"? Where does Wu Changjiang come to such a big appeal? Is it personality charm? Rivers and lakes? Still tied to interest?
In fact, NVC, the original Chinese native, is born and raised. This Wu Changjiang has created a lighting company with a distinct personal style and has a set of “river and lake routines†to try to counter the greed of capital.
It turns out that NVC is not only one side, the rapid development of NVC and Wu Changjiang is not only a microcosm of the development of Chinese-style ten years, but also implies all the passwords of Chinese culture and Chinese-style marketing--Jianghu Yiqi, Green Forest, and The intertwining and collision of Chinese-style power and modern business rules.
One or two NVC?
When we briefly sort out the relationship between NVC's growth, NVC and capital, and venture capital, the more reliable facts recognized by the workshop are:
After 2000, with the marketization of real estate, the entire building materials (including lighting) industry entered a golden decade of rapid development. Wu Changjiang has seized the once-in-a-lifetime opportunity of the lighting industry with his keen eye and rapid response. In just a few years, NVC has sprung up in the lighting industry, and Wu Changjiang has also become one of the most famous people in the lighting industry. There are unpredictable days, and people have a good time. In 2005, when the situation of NVC was very good, the three founders of the company came out of guilt. When Wu Changjiang was kicked away by two other shareholders, it was a foregone conclusion. However, it unexpectedly turned over, and the suppliers of NVC system and the national operation center worked together to drive away the other two shareholders. The promise is that Wu Changjiang will raise 1.6 billion yuan in short-term financing to the other two shareholders as compensation for withdrawal. Wu Changjiang felt the pressure of funds like never before. NVC, who faced the desperate situation, was introduced by Lenovo Liu Chuanzhi. He has known that he has been leading the NVC financing since then, and is known as the NVC company. When he saved his life in distress, he successfully helped Wu Changjiang to save his life and survived the first big crisis of the company.
Since 2005, NVC has been the power of capital, and it has made great strides in the market. Mao Jianli was introduced by Softbank Saifu and Goldman Sachs. Of course, her deliberate director and planning also made herself a big winner of capital breakout.
In May 2010, NVC successfully listed in Hong Kong under the control of capital.
In July 2011, Schneider began a cooperation agreement with NVC Lighting. Schneider acquired a 9.2% stake in NVC with HK$1,275 million, becoming the second only to Safford (holding 18.48%) and Wu Changjiang (holding 18.41%). The third largest shareholder.
While Wu Changjiang benefited from the power of the capital, he was also forced to accept the gradual dilution of the shares. Wu’s first major shareholder gradually became a minority shareholder. As a listed company, NVC, Wu Changjiang no longer has an absolute right to speak.
NVC of the listed company is no longer the NVC that Wu Changjiang leads the discourse. As a strong man, Wu is indeed weak in capital operation, but Wu is not a leisurely generation. Perhaps, in the process of dealing with capital in N years, Wu Changjiang has benefited from the magic of capital and must also feel the greed of capital. Threat.
Therefore, with the capital strength of the "listed company NVC", the "underground kingdom of the NVC" that "freed" in the listed company gradually began to lay out - the channel NVC, the supply chain NVC, the Chongqing NVC, the Lantern of Zhongshan Guzhen These entity companies are no longer listed companies NVC Holdings, but are controlled or led by Wu Changjiang, at least, with Wu Changjiang himself has inextricably linked and related. Wu Changjiang in his "underground kingdom", marked with a distinct Wu brand, this brand has the characteristics of irreplaceable and difficult to copy.
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