Inventory: 2017 hot words in the central air-conditioning industry

Capacity expansion

In 2017, when the price of raw materials continued to rise, the market inadvertently gave the Chinese central air-conditioning industry a "growth" feast for two consecutive years. While this rare opportunity to bring substantial benefits to the central air-conditioning manufacturers and distributors, a wave of capacity expansion in the central air-conditioning industry is also surging. Whether it is a host manufacturing enterprise or an upstream spare parts enterprise; whether it is an industry-leading brand or a mainstream brand in the industry; whether it is a domestic brand or a foreign-funded brand, the production capacity is re-improved and the construction of an autonomous production plant is carried out in different ways.

Multiple screw

According to the traditional concept, due to the large difference between the product cooling capacity and the scope of use, there is not much possibility of direct competition between the screw machine and the multi-connection. However, with the continuous improvement of the technology of multi-line products, the capacity of multi-line products has been greatly improved compared with the past. This upgrade allows multiple connections to easily solve the cooling range of the screw machine. In addition to the increasing number of commercial buildings and rapid consumption, many parties are more willing to choose multi-line products when choosing a host solution. More critically, in many projects, HVAC design institutes and designers tend to promote multi-line products.

Coal to clean energy

According to the Aiken air-conditioning and refrigeration network in the local market and telephone interviews with various enterprises, it is known that in early 2017, the basic heating demand of many coal-to-electricity users can be guaranteed. It can be said that the coal-to-electricity reform in Beijing has withstood the first test. . But in the process of communication, we also found some concerns about the market and users. Coal-to-clean energy is a government-led campaign in which many participants have no decision-making power. But for participating companies, this is not only a huge cake, but also a comprehensive physical examination to test the company's R&D, production, logistics, design, installation and service capabilities.

Market segmentation

Judging from the development trend in recent years, the market capacity of the tooling market is relatively stable and the growth rate is limited. How many small and medium-sized brands can achieve sustainable development in the highly competitive central air-conditioning market? The market segment will be important. One step, and the home improvement retail market is one of the largest market segments. In addition to the home improvement retail market, rail transit and data centers are the two largest blue ocean markets in 2017. Currently these two markets are still in a high-speed development stage. In 2017, Beijing “coal to electricity” entered the tough period. The air source heat pump is the preferred heating equipment for “coal-to-clean energy”. The procurement projects in several districts and counties have come to the fore, and the market competition has entered a stage of white-hot. Other market segments are also worthy of attention, such as the medical purification market, the university education market, and the nuclear power market.

Intelligent

In the central air-conditioning industry, “intelligence” has always been one of the three major trends in the industry, and the other two are “frequency conversion” and “energy saving”. The intelligence of the manufacturing industry is not just a manufacturing process, but a comprehensive and intelligent transformation of all aspects of the enterprise value chain, including product development, supply, manufacturing, marketing and services. Although the intelligentization of central air-conditioning still has a long way to go, with more and more enterprises joining in 2017, intelligentization will become the main direction of the central air-conditioning industry in the next few years. The implementation of the "non-mainstream" has gradually become the "mainstream" to achieve a transformational transformation of the central air-conditioning industry.

Design competition

From the original "Emerson Cup" design competition, MDV design competition, Daikin interior design competition to the current Haier "Maglev Suspension Cup" design competition, Gree "Gold Impeller" design competition, Hitachi HI-Design home decoration design competition, McQuay "Gold "Love Home" indoor home decoration design competition, with the continuous development of the industry, a large number of famous design competitions are constantly filled with the eyes of the industry, it is dizzying. However, in fact, paying close attention to the various design competitions in the central air-conditioning industry, we can roughly see the difference between the various design competitions and the development of the central air-conditioning industry and the promotion focus of related enterprises. The birth and development of various design competitions are in fact inseparable from the development of the industry. They complement the development of the industry. The design competition is advancing with the times. In fact, the company is advancing with the times and the industry is advancing with the times.

Price increase

By the end of 2017, mainstream brands in the market have issued notices of price increases. Unlike before, even some brands have raised their prices for several consecutive rounds, especially for home central air-conditioning products, ranging from 3% to 15%. It is foreseeable that in the case of multiple cost increases, the price increase of the central air-conditioning industry will continue to spread. But without excessive interpretation and excessive panic, the reasonable price increase is conducive to the enterprise to re-adjust the product structure and further optimize and upgrade the original product system.

Refrigerant

The central air-conditioning industry in 2017 faced two major challenges in terms of refrigerants: first, refrigerant price increases; and second, refrigerant replacement. At present, most developed countries have basically completed the replacement of HCFC, and China in developing countries will stop the use of HCFC in 2030. The real replacement of refrigerants will take a long time from the current central air-conditioning industry. The birth of new refrigerants and the application will inevitably bring about the impact on the entire structure of the refrigeration industry. This will undoubtedly bring huge challenges to enterprises. On the one hand, new products Whether the speed of research and development can quickly catch up, on the other hand, the application of new refrigerants will also bring about a substantial increase in costs.

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