Since March, various types of household electrical appliances enabled by "black technology" have been dazzling. Behind pragmatism, "island-style" functional electrical appliances are no longer the starting point of enterprises. Intelligent interconnection has become a common topic.
It is worth mentioning that while the home appliance industry has entered a new round of competition, Internet companies that use BAT as the "leader" have also accelerated the "hand in hand" process with home appliance manufacturers. As we all know, Internet giants are showing their strengths in big data, AI and other fields. In order to seize the smart home market, "marriage" home appliance manufacturers make up for the relative lack of core home appliance hardware resources. Under the strong alliance, the intelligentization of home appliances has reached a new height, and the prototype of the future smart home is slowly emerging.
Home appliance companies "hold hands" with the highest frequency of Baidu"Promoted by the iteration of Internet intelligent technology, TV products are no longer just a hardware, it also includes systems, rich content, and application services in various home scenarios." TCL Group Senior Vice President, TCL Multimedia Wang Cheng, CEO and Thunderbird Technology Chairman, has thrown out this view.
From the perspective of color TV manufacturers, when TV is no longer simply a screen output, the improvement of content, services, artificial intelligence and other aspects is imminent.
Take the TCL, which achieved reverse growth in the severe situation last year as an example. It chose multi-party cooperation in content and experience upgrades. In the "1 + N + 1" strategy of content operations, the first "1" is Tencent Video. At the same time, from the perspective of saving user time costs, TCL uses artificial intelligence technology to further strengthen the time plan. Whether it is face recognition technology or personalized content recommendation in the true sense, it is based on its open ecological platform, that is, cooperation with many companies such as Baidu, Tencent, and HKUST.
Coincidentally, the previous release of Haier Ali ’s fifth-generation TV also demonstrated the further upgrade of the strategic cooperation between home appliance manufacturers and Internet companies. While focusing on the tutelage in the field of preschool education, we can also see that with the support of Ali's intelligent technology, on the premise of full voice control, the new generation of TV products have been optimized in terms of voice ui. The AI ​​assistant solution will land on Changhong's new generation of CHiQ artificial intelligence TV, thus enabling efficient cooperation of Tencent Jingle's image capture and voice interaction.
It can be seen that BAT has successively made "association" with home appliance enterprises, and Baidu is the one with the highest number of "holding hands".
A few days ago, Skyworth and Baidu reached a comprehensive strategic cooperation, and Baidu announced a strategic investment in Skyworth Holdings' Shenzhen Kukai Network Technology Co., Ltd. (hereinafter referred to as "Kukai") more than 1 billion yuan. It is understood that in addition to the capital level, the Kukai system can provide intelligent services based on the user's viewing method and trajectory. By introducing Baidu OS's voice dialogue technology, AI technology and rich content resources, the smart scene application Will usher in a new upgrade.
Based on the conversational AI operating system DuerOS, Baidu has been connected to the three cities only during the AWE period. In addition to the aforementioned in-depth cooperation between Baidu DuerOS and TCL in smart TVs and smart homes, it will also cooperate in depth with the Haier U + platform to lead the development of smart homes. At the same time, based on the earlier cooperation with Midea, Baidu DuerOS and Midea once again announced the opening of the Gourmet Smart Ecological Alliance this year, and released the AI ​​smart refrigerator equipped with DuerOS.
Internet companies and home appliance manufacturers continue to "marry", some insiders told reporters from China Business Daily that home appliance companies can take advantage of BAT's technical level to enhance products and expand the market. The Internet companies continue to increase the field of intelligent hardware, intending to break through the hardware entrance. For both, the smart home ecosystem has become the layout.
"The cooperation between home appliance companies and Internet companies is necessary for each, but from the past experience, the 'hand in hand' of the two has not yet achieved very good results. This also needs to see the lack of organizational structure guarantees and cut the benefits clearly. Especially important. "Hong Shibin, an observer of the home appliance industry, told reporters from China Business Daily.
Smart home landing process acceleratesWhether it is the improvement of home appliance manufacturers or the empowerment of Internet companies, home appliances are going further on the road to intelligence. In the face of the completion of smart homes, hardware fragmentation and other issues continue to emerge, to break up the "single island" form of smart single products, to achieve interconnection and evolution, has become the consensus of smart home practitioners.
According to a report issued by the Prospective Industry Research Institute, the overall global Internet of Things expenditure in 2017 will increase by 16.7% year-on-year, slightly higher than 800 billion U.S. dollars. Economic impact. In this context, the smart home market is showing great trends. Among them, the function of home appliances as hardware will gradually weaken, the emphasis on smart single products has also been diluted by the concept of "ecology", and the systemization of smart homes has become the focus of enterprises.
Among home appliance companies, Haier's strategic layout is regarded by the industry as one of the prospective models. The opening platform of its first song in the smart home field, "Haier U +", has become a leading IoT platform for smart home appliances .
At the same time, in order to accelerate the popularity of smart homes, Haier recently launched a strategic cooperation with Baidu. According to the cooperation plan, Haier and Baidu will connect software, hardware and background intelligence in the three aspects of smart home connection, understanding and awakening. Not only must we newly define smart life cloud computing, Internet of Things platforms, big data and artificial intelligence applications New standards and new heights will also bring consumers smart life solutions.
Specifically, Haier's recent progress direction this year is customization, forming four solutions covering the living room, kitchen, bathroom, and bedroom, including seven solutions for the entire house, including air, water, and care, as well as "4 + 7 + N â€customization mode. It is reported that Haier Smart Home will build 8,500 stores offline, covering home building materials channels, specialty store channels, and comprehensive stores.
For Midea, another home appliance giant, the completion of its smart home will rely on human-machine cooperation. Most smart home appliances nowadays rely on porting product manipulation to the mobile phone, while Midea believes that communication without carriers is the real human-machine collaboration. It is reported that Midea has invested nearly 100 million yuan per year to establish the largest artificial intelligence team in the home appliance industry and to study in depth how to eliminate redundant carriers between human-computer interactions to the greatest extent. As far as the current achievements are concerned, its self-developed super-large deep learning computer platform has been able to accurately identify Chinese finished cuisines with images.
Obviously, home appliance companies have struggled to build smart homes, and the involvement of Internet companies cannot be underestimated. The prototype of the future has begun to appear. In this context, Hong Shibin believes that the future direction of smart homes is difficult to predict which companies will have advantages. Driven by the current common value benefits, the win-win cooperation between hardware and software companies is the trend.
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