Twitter, a social networking and microblogging service provider, recently announced that it will develop a software for Apple TV set-top box (Apple TV) to expand the reach of live streaming services for sports events. Affected by this, the company's stock price rose to 20.87 US dollars on August 15, an increase of about 7%, a record high for 7 months.
Twitter’s latest financial report showed that the company’s global active users in the second quarter increased by 3% to approximately 313 million. Twitter beat rivals Amazon, Facebook and Yahoo with US$10 million in April and reached a cooperation agreement with the National Football League (NFL) to obtain a live webcast of the August 18 rugby game and plan to revitalize this asset. Launched a client-side version of the Apple set-top box to provide live events. In order to attract more users, Twitter is pushing more sports streaming media content, such as cooperation with the NBA.
Apple's set-top box has become an open platform, accepting a large number of external video or live APP. Users can connect to large-screen TVs at home and enjoy a variety of exciting online video and live TV programs. Analysts said that the above cooperation will be of great benefit to both companies: By entering the Apple set-top box, Twitter will be able to get more young users through the sporting events, and the Apple set-top box will also be able to obtain more diverse video content.
According to statistics, Twitter has installed billions of dollars in devices, including smart phones, tablet computers, smart TVs, and smart streaming media devices such as Apple TV. Industry insiders believe that the huge amount of user installations makes Twitter more competitive with similar companies that provide streaming media services. This model is expected to overturn traditional TV broadcast services.
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