On October 4, local time in San Francisco, which is the early morning of October 5th in China, Google’s annual hardware conference is coming. It is now confirmed that the Nexus series will be renamed Pixel this time, and Google will release 2 Pixel Phones on the same day. At the same time, under the leadership of Google’s newly established hardware business unit, there will be several devices including Google Home and Daydream VR helmets.
With regard to the two Pixel Phones, there are already multiple sources indicating that they will be made entirely in Google's name (made by Google). According to the latest report from Android Police and Android Authority, Huawei had an opportunity to deeply participate in the manufacture of Pixel Phone. However, because there was no consensus on the brand exposure, Google subsequently turned to Taiwan's HTC.
Google and Huawei’s cooperation on the Pixel Phone can be traced back to the previous generation of mobile phones Nexus 6P. According to a person close to two cooperation issues, Huawei had high expectations on the Nexus 6P. Huawei and Google jointly developed and manufactured Nexus 6P. Huawei also expects Nexus 6P to be sold on four major US operator channels when it is listed. At the same time, it was rumored that Huawei and Google had reached a multi-million-dollar advertising marketing plan for Nexus 6P. This means that, once successful, Huawei handsets will become household names with Nexus 6P and carriers' retail channels throughout the United States.
However, after the Nexus 6P was released, the sales and marketing plans of this model were greatly reduced in cooperation with Google. According to Android Police's report, first of all, Google's negotiation with operators has not progressed smoothly. During the entire sales cycle of Nexus 6P, Google Store and Huawei Mall became the main sales channels of this mobile phone, and Amazon, Best Buy, B&H, etc. joined only later in the market, and operators almost never actually sold. This phone. On the other hand, the two originally settled "hundreds of millions of dollars of marketing plan" have not been implemented.
Shortly after the listing of the Nexus 5X and 6P, Google quickly found Huawei to discuss the cooperation of the 2016 flagship model. According to sources, the original cooperation plan included three mobile phones. Google put forward a tough demand on the new model: The new mobile phone will only have Google's logo, and Huawei's role is purely OEM. As the two companies did not reach a consensus on the brand, Yu Chengdong was said to have quickly ended two negotiations on the matter (Inside Huawei, quickly that global CEO Richard Yu himself concluded negotiations with Google right then and there.).
In the end, Android Police also stressed that the two phones on the Pixel Phone did not call together and did not mean that their relationship was alienated. Huawei handsets still have strong ambitions to win the US market. The sources indicated that the two companies may still continue to cooperate on the new tablet project. Huawei's Hais Kirin chips are also designed to actively cooperate with Daydream VR standards. Even Huawei has helped Google develop a plan in 2017. The midrange model released may not belong to the Pixel series.
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