On May 22, the “2012 China Refrigerator Industry Summit Forum†jointly organized by the Information Resource Development Department of the National Information Center and China National Grid, Hefei Sanyo’s new brand, Didu, is based on its intelligent and environmentally friendly eco-home appliances. Line, combined with the world's leading intelligent ecological technology advantages such as smart frequency conversion, smart preservation, and thus won the 2011-2012 refrigerator industry technology leadership award, 2011-2012 refrigerator industry quality "standard" award two awards.
In addition, the three refrigerator models of BCD-322WTGB, BCD-280TGE and BCD-603WDG are also rated as the best design stars in the refrigerator industry in 2011-2012 and the classic three-door refrigerators in the refrigerator industry in 2011-2012. Star and the 2011-2012 refrigerator industry refrigerator star.
In November 2011, Hefei Sanyo officially promoted the brand and ice-washing products to the domestic market by virtue of its established technological leadership and solid market foundation. Since then, it has received great attention from the industry. According to data from Hefei Sanyo, as of the end of April, the first phase of sales of Didu Refrigerator exceeded 6 million. At the same time, it also became the leverage of Hefei Sanyo in the first quarter, which was much higher than the industry average. Taking the TV shopping of Happy Shopping in Hunan as an example, the data of “Daily Sales of 400 units and monthly sales of 2003 units†became the daily sales and monthly sales champion of the program.
For the contrarian breakthrough in the refrigerator market, Zhang Rongzhong, vice president of Hefei Rongshida Sanyo Co., Ltd. and general manager of marketing company, said that although the refrigerator market is considered to have been marketing transition and consumption overdraft, enterprises should pay attention to the fundamentals of industry transformation and upgrading. Sexual factors, that is, technological innovation, product quality improvement.
As far as the Emperor is concerned, Zhang Rongzhong believes that Emperor's products have achieved a "fine" level both in terms of design and functional quality. This is why the Didu refrigerator has been recognized by the market once it is launched.
Zhang Rongzhong said that from this perspective, companies should be more optimistic about the current industry adjustment period. "2012 will not be the end of the world, nor will it be the end of the industry. In this adjustment, everyone must grasp the fundamental point and master the future of the company." Zhang Rongzhong said.
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