[Text / high-tech LED Yue Mengdi] High-tech production research LED Research Institute (GGII) statistics show that in 2015 the global LED lighting application market will reach 309.9 billion yuan, China's LED lighting market size of 210.5 billion yuan, accounting for 67.93%. The LED business, including Sanxiong Aurora and Sunshine Lighting (600261.SH), has accounted for more than 50% of the LED business. The LED business of international lighting giants such as Osram and Philips also accounted for more than 30%.
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“Lighting is a rigid demand.†Lin Jilin, executive director of Mulinsen, said at the 2015 Senior Engineers LED Annual Meeting. In fact, the lighting market is very large, and it is currently in the replacement stage of LED. Even without some special applications of LED lighting, this huge market can still let the industry digest for a while.
However, under the glory of LED lighting, market regulation is far from being established, and the phenomenon of uneven products is still serious. Many low-priced and low-quality products are flooding the market.
Mulinsen's ultimate pursuit of cost performance has promoted the popularity of LEDs among consumers, and low prices do not mean low quality. “Cost and quality are eternal topics,†said Lin Yan , deputy general manager of Sanxiong Aurora , who has strict cost management and insists that no extra costs are added to the design.
LED lighting can be roughly divided into indoor lighting and outdoor lighting, and outdoor lighting has stricter requirements on quality. In this regard, Silian Optoelectronics has a right to speak. Chongqing is located in the southwestern mountainous area. It integrates a special environment with multiple lightning strikes, rainy fog, dust mites, multiple bends, multiple tunnels and road undulations. It is reliable and reliable for LED outdoor products. Sexual requirements are extremely high. It is understood that the streetlights and tunnel lights of Silian Optoelectronics have a number of patents, from the heat-dissipation technology to the secondary optical technology, have reached the domestic leading level.
Improvements in technical processes can naturally reduce costs, and internal management specifications can also help companies save costs. Lu Weidong, general manager of Yinghui Lighting believes that insisting on quality wins and being accountable to customers is more important than cost. "To study the different needs of different customers for quality," Wang Sen , general manager of Guoxing Optoelectronics, proposed that the consistent practice of Guoxing Optoelectronics is to grasp the precision of products and markets to meet the different needs of customers.
In fact, grasping market trends and making products well is also the biggest growth point of profit.
When it comes to grasping products and markets, we have to say smart lighting and the North American market. These two hottest markets are also hotly debated at the 2015 High-tech LED Annual Meeting. Guan Yong, general manager of Sunshine Lighting, is not willing to talk about the cost and thinks that “the cost pressure is too greatâ€, but Guan Yong is still very optimistic about the development of smart lighting now and in the future. “The best environment and platform for smart lighting is in China. ."
The North American market is a new continent where domestic LED companies are looking forward to. According to the survey data of the High-tech Research Institute LED Research Institute (GGII), the total amount of lighting exported by Chinese companies to the United States in the first half of this year reached US$1.09 billion, up 59.6% year-on-year; the total amount of lighting exported to Canada reached US$96.209 million, up 42.9% year-on-year. %. At the same time, there are data showing that the replacement rate of LEDs in North America is less than 10%.
Nie Pengxiang , chairman of the incentive test in the United States, pointed out that in the United States, the proportion of LED retail is not large, and the channels of the lighting market have considerable privacy and stability, and the market is not good. However, as long as the threshold of market regulation and certification in North America is passed, domestic LED companies are still doing a lot in the North American market.
LED has already reached the fork in the road, Dr. Zhang Xiaofei, chairman of Gaogong LED, believes that 2015-2017 is the last three years of the LED industry. Past practices can no longer bring high profits, and can't even guarantee full survival. Pursuing the ultimate cost performance and opening up new profit growth points is the way to survive.
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