The eve of the school season is the most troublesome day for parents. It is necessary to carefully prepare the equipment for the children to start school, which also means a lot of expenditure. According to relevant news, the equipment for school after 00 this year has been upgraded from the original "three big pieces" to "six big pieces". One of the equipment has caught our attention, that is, the smart micro-projector.
As an important branch of today’s home projectors, smart micro-projectors have been deeply optimized in quality in recent years. In addition to the continuous improvement of users’ pursuit of quality life, sales have shown explosive growth year by year, especially this year. Although just September, the overall sales have been It reaches about two million levels. It is believed that this number will be refreshed again under the promotion of the Double 11 e-commerce festival at the end of the year. The traditional household products that have been in the market for many years still seem to be uninterested. Is this a cool rhythm? Today we will talk about smart micro-projection and traditional home use.
Traditional households are gradually injected into the high-end marketFirst of all, let's take a look at these two household product lines. The predecessor of the early home projectors was a transformation of business and education projections. In fact, there is no difference in essence. The resolution is not high, the brightness is limited, the installation is fixed, the transmittance is too high, and the adjustment process is cumbersome. . In fact, this is not a problem in the field of business education, because the space of business education itself is large, the installation location is not a problem, and early education mostly displays a single document, as long as the content can be presented "clearly", and the picture quality is not There are no high demands. Returning to the household level, these problems have become flaws, so although the quality of household products has improved in recent years, the penetration rate has still not risen.
Since the road to popularization is unworkable, household products are gradually turning to the high-end route, focusing on professional home theaters. With the powerful assistance of laser and 4K, the actual picture effect is comparable to that of professional cinema. In the context of the vigorous development of the "urban entertainment" industry, movie-themed hotels, movie bars, and private clubs have appeared one after another, giving home projectors a shining stage. It is believed that a large number of related products will be released in the future.
The rise of smart micro-investors, price is the keyUntil the LED light source was used in the projector, the actual volume of the product was greatly reduced, so that the small volume and the large screen showed a sharp contrast, and the birth of a new category with a very gimmick effect, which is now the smart micro-projector. . Early products were too pursuing the "extreme" small size. The actual attributes, especially the brightness value, can be said to be horrible, not to mention whether it can be seen in a light environment, and the colors can be displayed correctly. After several years of constant adjustments, major manufacturers are trying their best to find a balance between attributes and size. Therefore, in the past two years, the emergence of smart micro-projectors that focus on quality households.
We believe that there are three main reasons why smart micro-investment can rise. The first is the change in consumers' viewing habits. In recent years, consumers have become more accustomed to actively choosing content to watch. TVs have gradually become a "decoration", and the boot rate has dropped rapidly. In addition to the increase in user demand for size, smart micro-projectors with the advantage of large screens have risen.
Secondly, it is the mature application of performance improvement and intelligence. Smart micro-projectors should really start to explode after the brightness breaks thousands of times, coupled with the advantages of Android applications, content resource implantation, and relatively favorable prices, before they can grab a part of the market share that originally belonged to TVs. To say what the key word of the smart micro-investment market in 2018 is, it must be AI. I believe that those who follow the smart micro-investment market will find that AI must be one of the must-have functions for new products launched by Internet manufacturers or TV manufacturers across the border this year, and AI must also be the main core when promoting products. Selling point. The AI ​​in the current smart micro-projection products generally refers to AI voice. You can use the voice button on the remote control to give instructions to the machine to make movie search, volume adjustment, fast forward and rewind pause, download applications, and open applications , Download apps, set memos, check weather, check stocks and encyclopedias. Personally, I think that the current AI technology functions are relatively single, and there is room for further improvement, which is a technology worth looking forward to.
Finally, the price. Compared with other product lines in home projectors, smart micro-projectors are more affordable for less than 5,000 yuan, making them more acceptable to consumers, and sales are naturally rising.
Fusion product laser TV has become the protagonist of the marketIn previous articles, we mentioned that the current projector products are not in the final form, and they are bound to merge. The most representative fusion product of today's home projectors is the laser TV, which combines all the advantages of current projection. Benefiting from the high brightness of the laser and the blessing of the professional anti-light curtain, the machine can get rid of the shortcomings of the light. The application of ultra-short focus technology makes the machine more flexible; the embedded intelligent system conforms to the viewing habits of today's users. From the perspective of volume and various attribute parameters, if laser TVs are forced to be classified into categories, they should belong to the category of traditional households.
At present, the products in the market are mainly monochromatic lasers and two-color lasers. Two-color lasers are mostly matched with 4K ultra-high-definition resolution, and only appear in a few mid-to-high-end products. In 2018, the three-color laser TV has officially debuted, and the actual picture effects are amazing. As the old saying goes, if one day it is said that there are any kind of projections that can be longer and shorter, then it is none other than laser TV.
to sum upSmart micro-projectors and traditional households belong to household products, but the target user groups are still very different. The former is more like a pioneer. It leads consumers to understand and understand projection. It is a powerful tool for projection to open the door to home users, and it has a huge promotion effect on the overall market popularity. Therefore, traditional households will not be the biggest beneficiary because of the sharp increase in sales of smart micro-investors. Because after the user has experienced the initial experience, when the user gradually shifts to the high-end, traditional home is undoubtedly an excellent choice for upgrading.
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