The data released by market research firm CounterpointResearch shows that in the third quarter, Qualcomm’s share in the smartphone SoC chip (ie, smartphone processor) market was 42% in the third quarter, which was higher than the 41% in the same period of last year.
Apple's A-series chip ranked second with a market share of 20%, down from 21% in the same period last year. MediaTek’s market share was 14%, lower than the 18% in the same period last year. Samsung’s market share has increased from 8% last year to 11%. Huawei Hass has a market share of 8%, which also rose sharply from last year.
In the third quarter, Qualcomm’s market share shrank in the high-end chip market for mobile phones over US$400. According to Counterpoint's data, this is due to Qualcomm’s several smartphone customers adopting a “more vertical strategyâ€. This is true of Huawei, Apple, and Samsung’s strategy for high-end mobile phones, which use their own Kirin, A Series, and Orion chips.
Counterpoint research director Neil Shah said that overall, in the third quarter, SoC chip market revenue was $8 billion, a year-on-year increase of 19%. The development focus of the industry is shifting from the number of cores to dedicated processors integrated in the chip. He said: "Apple and Huawei have introduced a dedicated neural processing unit (NPU) for edge artificial intelligence calculations." Counterpoint believes that this trend will be enhanced in the next few years.
Why Qualcomm can continue to lead
Qualcomm’s R&D mobile phone processor performance has been at the top of the Android market for many years. Chinese mobile phone company Xiaomi has won the reputation of high performance chip fever for high-end chips, but Samsung and Huawei developed mobile phone processors in recent years. Performance leads Qualcomm from time to time, and Qualcomm has difficulty achieving ARM's leadership in R&D in its own architecture. The newly announced Xiaolong 845 is said to have adopted core versions of the A75 and A55 cores that have been improved from ARM.
In terms of GPUs, Qualcomm has been ahead of other mobile chip design companies in the mobile chip field with its own Adreno GPU. However, in the past two years, ARM MaliGPU is rapidly catching up. The GPU performance of the Unicorn 960 developed by Huawei last year with MaliG72 is slightly lower. Leading and Qualcomm's Xiaolong 835, this can not help but think of Qualcomm continue to self-study GPU how much significance?
Of course, Qualcomm has a major advantage is its baseband technology R & D capabilities, so far Qualcomm is still the world's leading communications baseband R & D enterprise, the world's first company to develop 5G baseband, is expected to appear next year, the first 5G mobile phones, and This 5G mobile phone will use Qualcomm's 5G baseband.
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