On August 15, 2011, Google announced the acquisition of Motorola Mobility for $12.5 billion. On May 22, 2012, Google officially announced that its $12.5 billion acquisition of Motorola Mobility has been officially completed. This not only means that a global Internet industry giant will gain a heavy force directly in the mobile phone field, and may also bring new variables to the global mobile phone market.
“This is a huge opportunity to show that Android can make well-designed, well-packaged, and successful marketing products.â€
The company has hired several new executives to join Motorola's leadership team, and most Motorola executives will remain in the company.
It is worth noting that Larry Page's statement is not a patent.
Last year, Google was mired in patent warfare. When Google and Motorola Mobile announced the $12.5 billion acquisition, it was almost unanimous that Google’s move was intended to move as many as 17,000 patents on Motorola. Larry Page also explicitly mentioned that "the acquisition of Motorola Mobility will strengthen Google's patent reserves and enhance competitiveness, which will enable us to better protect Android from competitors - Microsoft, Apple and other companies."
In order to avoid conflict with the vendor alliance, Google executives have repeatedly stressed that the acquisition is aimed at "opening the Android ecosystem." At Google's analyst conference call, the company's executives emphasized the significant value of Motorola's mobile patents (repeated 24 times), and the phone hardware cloud seemed to be just an appendage. But the verbal commitment is obviously not enough to dispel the suspicions of the manufacturers.
In fact, the doubts of the manufacturers are not worrying. Google’s patent war has turned to a low ebb, and competition in the mobile market has intensified. If Google is not in the wine, it will not be positive. In fact, the performance of Google's acquisition is similar to the attitude of RIM's acquisition of QNX. When RIM worried that developers lost confidence in the existing system, they vowed to show that they wanted to enter the car and infotainment market, but we all know later, RIM launched a Playbook based on QNX system.
According to the New York Times, Steven Levy, author of In the Plex, said in an interview that Larry Page is the behind-the-scenes figure of Android. He is an "ambitious" guy who will play big tricks.
So, is Google ready to move? The so-called "firewall" plan is difficult to stop the plan?
According to BusinessWeek, Woodside has quietly organized a new leadership team. Mark Randall, who led the Amazon Kindle business, will be responsible for supply chain and logistics. Chrome team member Gary Briggs will take over the Motorola marketing department, and Marsh & McLennan (MMC) Vanessa Wittman will serve as CFO. The new office is located in Sunnyvale, California, just a few miles from Google headquarters. In addition, according to TNW, Google recently acquired the San Francisco design studio Mike and Maaike in a low-key manner, and the design of the first generation Android phone G1 is from this design company. The soldiers and horses have not moved, the grain and grass first?
As the gateway to the mobile Internet, from Google, which focuses on search advertising, to Facebook, the social network leader, almost every technology company wants to take a share of the smartphone market. According to data from the website Asymco, Google’s profit from the Android business last year was about $600 million, while Apple’s profit from hardware sales was $33 billion. Google has the Android software system in one hand, and the hardware manufacturer in the other. If Google acts, the entire Android ecosystem and even the mobile industry will be overwhelmed. The question now is, how does Google take the first step? What pace will be maintained?
Earlier, according to the Wall Street Journal, Google plans to expand the Nexus program for native systems, possibly providing the latest systems to multiple vendors. This move can appease the Android Alliance, and it can take the opportunity to support Motorola and open up the Google hardware business. The news said that Google intends to provide Motorola with access to early system versions. If the news is true, Motorola's "most favored nation" treatment should not be far off.
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