4K TV has not yet been fully popularized, and 8K TV has been hurriedly introduced into the market as a "fire brigade". For consumers, when will 8K mature? This is the issue that everyone is most concerned about. Panel maker BOE predicts that 2018 will be the first year of 8K. With the promotion of the Tokyo Olympics and the Beijing Winter Olympics and the technical assistance of 5G and AI, 8K will first shine in large-scale sports events. However, due to lack of content and other reasons, 8K will usher in a major market explosion, and it will take 5 to 6 years.
First of all, let us know what 8K is. 4K refers to 4K resolution, and 8K also refers to 8K resolution. In terms of pixel size, 4K resolution is 3840×2160, 8K is 4 times the former, 16 times 1080p, reaching 7680×4320.
The TV set at home is not even 4K, still talking about 8K? This is the idea of ​​many consumers, but both foreign and domestic manufacturers have accelerated their pace of entering the 8K market since last year. It is reported that after Sharp’s first 8K TV was officially mass-produced last year, LG, Samsung, etc. have also demonstrated new 8K products, and the latest OLED TV V1 of the domestic manufacturer Konka also supports 8K decoding. The home appliance industry expects that the "war" in the 8K TV market will heat up in the second half of this year.
While terminal manufacturers are trying their best to "snap into" the 8K market, the upstream industry chain is also accelerating its improvement. It is reported that following the introduction of 8K panels by Sony, Samsung, and Sharp panel manufacturers, Taiwanese companies such as AUO and Innolux have accelerated their layout in an attempt to take the lead in 8K panels. In addition, the mainland panel manufacturer BOE also announced that it will enter 8K products from the second half of the year.
High-resolution naturally requires a large-size screen to cooperate. The industry generally believes that a TV with 8K resolution must be at least 65 inches or more in size. Therefore, we see that the 8K TVs currently mass-produced on the market are all large-size screens, and some are even 75-inch and 80-inch. According to the report of the research organization HIS, 8K is expected to occupy 1% of the 60-inch and above panel market in 2018, 9% by 2020, and 8K panel shipments will reach 9 million units by 2022.
It is estimated that global 8K TV shipments will reach 200,000 units in 2018, and 8K global shipments are expected to reach 2.9 million units by 2021.
One of the main reasons for manufacturers to push 8K is the downturn in the color TV market. According to public data, China's color TV market suffered a significant decline last year, with sales of 47.52 million units, a drop of 6.6%, and the year-on-year decline reached the lowest point in the past 15 years. As for the first half of 2017, according to data from the data agency Aowei Cloud Network, the sales volume in the first half of this year was 22.66 million units, a year-on-year increase of 3.9%, and sales of 72.1 billion yuan, a year-on-year decrease of 2.6%.
The color TV market is sluggish, on the one hand, the price of upstream panels has risen sharply, and at the same time, because the market is close to saturation, there is insufficient motivation to upgrade. Research director Zhang Zhuonuo said that the new TV demand and secondary purchase demand in my country are declining, and the replacement has become the main reason for consumers to buy TVs. The Chinese TV market has entered a stage of stock competition. The replacement rate will remain at around 7% in the next three years.
8K can provide 360° images and VR experienceAccording to the explanation of the technology industry, in terms of actual effects alone, 8K resolution TVs can not only bring users a broad vision and high-definition picture effects, but also have more unique effects in terms of picture hierarchy and stereo vision. The three-dimensional sense of the human eye is derived from the vision of the two eyes when observing objects and the different perception methods of near and far objects. The 8K high-definition image can truly reproduce these naturally formed differences, presenting the three-dimensional and spatial sense of the real object.
For terminal manufacturers, if the carrier of 8K is not limited to TV, the market prospects are believed to be even broader. Technologists believe that the future of 8K is expected to lie in VR wearable devices and 360° screen experience. Due to the low content pixels of current VR headsets, the experience of this device is quite bad. Experts say that VR can be perfect when the pixels are raised high enough. In other words, manufacturers can use 8K to provide an immersive experience. After the content is recorded, it will not only be broadcast on TV, but also the use of VR wearable devices will create more scenarios, which in turn encourages more content to be provided. To shoot 8K video, or live broadcast that supports 8K.
In addition, some technology manufacturers use 5G transmission technology and iris recognition technology to display high-pixel travel video content through VR headsets. Technicians present said that using 5G's high-speed transmission speed and low latency, and the use of artificial intelligence technology, VR headsets can display videos with higher pixels and richer shooting methods. In this case, the VR experience has a brand new experience. effect. In the future, if 8K video is displayed through VR headgear, and such high-resolution content is displayed through this type of equipment, front-end users will have a feeling of "pixels do not exist".
The 8K outbreak still takes 5-6 yearsWhen will 8K usher in a real explosion in the market? Content has always been a major obstacle to the popularization of 4K terminals, and the 8K era is no exception. From the concept of 4K to the present, the domestic market has finally shown a trend of rapid popularity in the past three years. After five or six years, the country's first 4K trial channel was officially launched last year. However, when it comes to 8K, on ​​the one hand, while manufacturers are working hard on terminals, they pay more attention to building an ecosystem with upstream and downstream industries in the industrial chain, so as to achieve an ecological chain from 8K film source shooting to 8K content editing, storage and transmission, and final playback. In May of this year, Foxconn Group, China Telecom Shanghai, Oriental Pearl Tower, and Bestcom jointly announced the launch of China’s first 8K video application platform based on 5G test network, "5G+8K Trial Network". Experts said: The 8K content production industry is already preparing because the technical level is already very mature.
On the other hand, the development of 5G provides bandwidth support for the future popularization of 8K. According to technical data, even if the 8K format video is only 1 minute, it will occupy 194GB of space. At present, some countries have developed 5G data transmission within 100 meters, up to 125GB/sec, and it is expected to be put into public testing this year.
The development of 8K will go through three key times. Earlier, BOE stated that 2018 is the first year of 8K. The same point of view is Chen Zhenguo, vice president of Foxconn Technology Group. He once said that 2018 is the first year of 8K ecology.
The industry believes that major events are an opportunity for 8K to show its strength to consumers. At the just-concluded World Cup in Russia, the "Image Assistant Referee Technology (VAR)" of 8K cameras was used for the first time. This is a small test of 8K video in sports events. I believe that the next World Cup may be watched on an 8K TV. In addition, Japan’s NHK has begun trial broadcasting of 8K content, and will officially launch its 8K channel on December 1st this year. The 8K broadcast of the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics, my country will realize the use of 8K+5G broadcast signals, will become an opportunity for the popularization of 8K, and 8K may have an explosive trend by then.
Of course, 8K content will not explode within a year or two, but will only appear in fields such as sports competitions and tourism scenery films. It is estimated that it will take at least five or six years for 8K content to catch up on a large scale.
But some people in the industry said that 8K is still too far for ordinary consumers. At present, most of the sources of 4K movies are still pursued by professionals, film and television enthusiasts, and game enthusiasts. However, some observers of the Internet of Things believe that the new industry driven by new technologies must be hardware first, the mature layout of hardware, and then the development of the industry with content and applications, this is a trend.
If you want to take advantage of the 5G outbreak, you still need to practice your internal skillsThere is almost no 8K content at present, but most TV manufacturers will push 8K TVs this year. If terminal manufacturers still use the thinking of promoting 3D and 4K in the past to promote 8K, I believe they will soon come home. Earlier, Wang Dong, president of Suning.com Black Electronics, said that traditional product upgrade methods such as screens, image quality, and functions can no longer touch the real pain points of users. In short, simply upgrading the technology and hardware to stimulate consumers' desire to buy is becoming less and less feasible in the color TV market. Even if the resolution becomes 16K or 32K in the future, most consumers will be indifferent. On the other hand, if you start with content and the Internet of Things, it will stimulate a larger market. Some traditional color TV manufacturers have gradually transformed into this aspect, such as developing their own smart platforms, actively cooperating with Internet content parties, or launching VR headsets, It is believed that it is more effective to use this series of IoT devices as a means to promote new technologies such as 8K for peripheral smart devices of its own brands such as gamepads.
Of course, this is related to the entire 8K industry chain, one link after another. According to the timetable of the communications industry, 5G will be commercially available globally in 2020, which is consistent with the 8K popularization period in the eyes of many color TV manufacturers. Then whether it can rely on the development of 5G technology and artificial intelligence is a test of its internal strength.
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