"Product leadership, efficiency-driven, global operation" is the three strategic axes of Midea Group, but for Wang Haifeng, the product lead is almost his work spindle.
Wang Haifeng, head of the drum development department of the research and development center of Midea Group, told China National Grid that after the opening of AWE on March 8, Little Swan Beverly 2nd generation drum washing machine, Beverly big multi-purpose washing machine, SIA smart speed inverter motor, etc. Under the blessing of star products and technologies such as cold water washing, two-way two-way technology and water radar, the US washing machine exhibition area has been stopped and recognized by the audience.
Wang Haifeng, head of the drum development department at the R&D center of the US washing machine division
Never go to the opposite side of the user
According to Wang Haifeng, the purpose of the US washing machine user research team is to come to the user from the user. The formation of a core selling point requires several stages of research, refinement, problem finding, and solution.
It is understood that Beverly's large-scale multi-purpose washing machine has been developed for more than three years. It has been continuously studied from hundreds of programs, and finally a plan has been determined.
“Beverly, the Buffalo products are on the lower roller of the pulsator. When developing, we need to consider the issues of balance, simultaneous washing and dehydration, and motor selection.†Wang Haifeng said that after a long time to form a solution with the same wash, to some extent It also reflects the difficulty of the team to overcome difficulties.
However, Wang Haifeng is not worried about the difficulties in the process. He knows that as long as he is supported by research and data, the direction will not be wrong.
Wang Haifeng believes that many high-end washing machines on the market are now in a misunderstanding, that is, the interface presented to consumers is too complicated and goes to the opposite side of users.
Around this kind of thinking, during this AWE period, Beverly's second-generation series products were equipped with a new logic washing method for the first time - one-button "easy wash" function. This feature breaks through the traditional laundry program selection logic. Through the powerful computing power of the internal chip and rich laundry big data support, it can more intelligently sense the weight of the laundry, the fabric composition and water quality, and monitor the water quality at any time. , automatically calculate the washing power, washing time, etc., and then wash the stains on the clothes and the washing solvent remaining in the washing process. At the same time, in the selection of the program, the user only needs to select the degree of soiling of the clothes and the degree of care of the clothes to complete the entire washing process.
In addition, it is worth mentioning that the Buffalo II washing machine is equipped with water radar technology to monitor the water quality during the washing process, ensuring that the clothes are thoroughly rinsed without detergent residue.
Wang Haifeng said that the one-button "easy wash" function and the water radar technology are used for user subtraction, which enhances the intelligent experience. The cold water washing technology and the steam-free ironing function allow the user to maintain the "beautiful beauty" of the laundry during the washing and drying process.
Double-end drive washing machine industry technology contend
The core technology of white electric power, air conditioners and refrigerators has not changed much in recent years, and the washing machine, whether it is internal structure or application technology innovation, has a state of contending. Especially during the AWE2018, washing machines of various shapes and various operating forms have also confirmed this change.
“In fact, the washing machine is already in a mature stage, and the market holdings are very stable. The main market driving force is the upgrading of consumer demand and product structure.†In Wang Haifeng’s view, on the one hand, the demand side is constantly upgrading the requirements for quality life. In the increasingly fierce competition, only the innovative technology to create upgraded products will have a way out.
In fact, both the demand side and the supply side concentration, these two forces are urging companies to return to the essence of product innovation competition.
Wang Haifeng told China National Grid that Midea Group has acquired global technology research and development and resource coordination capabilities through years of hard work. This has provided a good platform for the US washing machine R&D team to understand more user needs and develop more technologies and new products. .
At present, Midea's washing machine has a research and development team of more than 700 people, and foreign experts such as Europe, Japan, Korea and South Korea, as well as doctors, are close to 50 people. At the same time, Midea's integration of Toshiba brand and technical resources enables the washing machine team to achieve intensive joint development.
Twinkle System Technology Co Ltd , https://www.pickingbylight.com