Not long ago, the "Shanghai Meilan Lake Golf Championship of the Year and the Swedish Dusit Cup Invitational Tournament" was held in Shanghai. As the main title sponsor, Dustie, the leading global brand leader in air environmental health treatment, presented the latest products and technologies on site.
On the court, the brand figure of Sweden's Dusit and the heroes of the contestants are struggling. In order to make the game more interesting and challenging, Sweden's Dustin also set up a variety of unit price of nearly 10,000 yuan in the 1st, 6th, 9th, and 12th holes, as well as Hole. In one award is for 18 holes in celebrity. The intense schedule attracted close attention from the contestants and media guests.
After the game, Mr. Liu Jimin, Marketing Director of Darth Asia Pacific, Sweden, accepted an interview with the reporter and answered the current development trend of the net industry and the advantages of Sweden's Daes.
Brand mission: focus on improving indoor and outdoor air quality
From the point of view of the enterprise attributes of the air-net industry, there are large household appliance groups and short-selling net products, as well as small household electrical appliance enterprises and short-selling net products, and Daes belongs to another category: specialized air purifier brands. Specialization is its biggest brand attribute.
Liu Jimin told reporters: "Dar's has been focusing on improving indoor and outdoor air quality. Indoor air quality includes air humidity, air temperature and air cleanliness. The latest mask products are designed to solve the outdoor air quality encountered by customers. The problem is like the one that Mr. Zheng Shoulun, the general manager of Dusit of Sweden, once expressed: the most important thing about air purifiers is that every air coming out is clean."
Moreover, the sponsorship of the "Shanghai Meilan Lake Golf Annual King Championship and the Swedish D'Austler Dustie Cup Invitational Tournament" is also a demonstration of the Swedish brand's mission. Golf as a healthy sport, the letter G in the golf English name GOLF means green; O means oxygen; L means sunshine; F means friendship. The meaning of the word GOLF is consistent with the original intention of Darcy to research healthy living appliances and create a healthy home living environment.
“In the future, our Swedish company will also fund more golf activities, and promote the development and progress of the health industry through club friends and business associations,†said Liu Jimin.
Core competitiveness: higher than similar product performance
It can be said that the current empty net market is still in a mixed situation. In order to seize market share, give up quality, and abandon research and development of new technologies, and blindly pursue low prices, many unnamed brands gradually have an unhealthy trend in the industry, which has greatly affected the normal and orderly development of the empty net industry.
Under the inspiration of the brand mission of improving the indoor and outdoor air quality of users, Sweden's Daes strictly demands itself in product technology, constantly innovating and breaking through itself.
"We believe that low-cost, low-quality products do not have a broad space for development in the future. China's air purifier market is bound to undergo a long process of development, and our Swedish Darwins value the value of products and higher cost performance. Really understand the needs of users, solve the problems encountered by users, pursue more extreme product quality, and ensure that products can be used normally in extremely harsh environments." Liu Jimin said.
In Liu Jimin's view, in the future of the increasingly fierce competition in the empty net market, Sweden's Darwin should maintain its core competitiveness, and must first continue to exert strength on the products.
First of all, the performance of similar products is the core of Darwin's market; secondly, it leads the industry through leading technology; once again, through service-oriented sales, it expands the market through 20 service points across the country; finally, through After-sales proactive services help consumers get a better product experience.
Through the above four elements, Swedish Darth has formed a good reputation among the industry and user groups, and maintains its core competitiveness in the future market.
Patented two-way vortex circulation technology to achieve industry leadership
As mentioned above, higher than the performance of similar products is the core of Darwin's market. The most prominent of the air-drying products that reflect the Swedish D's is the dual-inlet technology of its patented two-way vortex circulation. Liu Jimin also introduced and analyzed the reporter.
At present, the air intake structure design of the air purifier on the market is mainly divided into four categories: “box structureâ€, “tower structureâ€, “column structure†and “double side air inletâ€.
Most of the "box-type" air purifiers adopt the "back-in and front-out" air intake mode. When the airframe is operated, not only the ventilation is small, the air in and out is uneven, and it is easy to raise the dust on the floor around the fuselage. Not only can it not purify the air efficiently, but it becomes an "accomplice" of indoor air pollution. Moreover, the CADR values ​​that can be achieved with box-type air purifiers are quite limited (maximum 300-500 cubic meters per hour). If this range is exceeded, it is easy to generate noise and affect the quality of life at home.
The "tower structure" air purifier, its biggest advantage is "use material foot". Since most of these air purifiers use a thick single filter element, the body can be filled with approximately 2 kg of activated carbon. But even so, it can't make up for its disadvantages of high power consumption and environmental protection. In addition, because of its thick filter, it has to be equipped with a high-powered motor, which undoubtedly increases the cost of the fuselage. However, often, even if a high-powered motor is selected, it will be affected by wind resistance, and the CADR value cannot reach a high level (only 440 cubic meters per hour).
The biggest feature of the column-type air purifier is that the bottom filter element is generally cylindrical. This compact design is mainly to increase the area of ​​the filter, and then increase the service life of the filter. However, such an air purifier has been unable to overcome the technical difficulty of noise. Since the air purifier of the column structure is mostly narrow in air duct, it is easy to generate noise when the air is introduced into the airframe, which reduces the user's experience comfort.
The “double-intake†air purifier represented by Sweden’s Daes first adopts the structural design of “double-side air intake and upper air outletâ€. This unique design can speed up air circulation and reduce purification dead angles. More importantly, it is capable of creating high CADR values ​​(up to 700 cubic meters per hour). Secondly, most of these air purifiers only need one motor, so users don't have to worry about excessive energy consumption, which is very economical and environmentally friendly.
In addition, the biggest advantage of double-sided air intake is its CADR value-to-noise ratio, which guarantees lower noise while pursuing higher CADR values ​​(the CADR value in silent mode easily breaks through 200 cubic meters per hour, which is the other The three types of air intake structure are completely unmatchable). Therefore, when the user is asleep at night, the air purifier can be completely modulated into a silent mode, which can effectively purify the air of the zone and can be safely and comfortably sleeped.
It can be seen that there are disadvantages in box, tower or column structure. Or can not achieve a higher CADR value, or a single pursuit of higher CADR values, but at the expense of high energy consumption and high noise, the two can not be balanced. The double inlet structure subtly avoids these drawbacks. It can not only have a high CADR value, but also does not generate too much noise. It is double-edged and finally stands out in various structural air purifiers.
In Liu Jimin's view, in the past two years, air purification products are constantly integrating with other products. In the future air purification market, products will also develop in the direction of high CADR (air purification efficiency). 800+CADR value, high wind speed and high filtration volume will become the content that the market continues to pursue. Purification effect, filter life and service will become the new focus of the air purification industry.
"In addition to the CADR values ​​stipulated by the new national standard and the PM2.5 removal rate that the public is most concerned about, we adhere to high standards and strictly ensure high filtration rates for particulates of 0.3 or less, so as to further protect public health." Liu Jimin introduced, Dustie's high filtration requirements for very fine dust have been certified by the Swedish Association of Asthma and Allergy Response.
The future: the empty net market is far from saturated
After entering the winter in 2017, the overall air quality in the northern market represented by Beijing has gradually improved, and the empty net market sales have shown a shrinking trend, which has further accelerated the reshuffle of the industry. Many small air net enterprises have closed down and closed. Many empty net companies have fought in the new wind market.
In this regard, Liu Jimin said: First of all, the air quality in some parts of China has indeed improved, but there is still a distance from the standards of excellent air quality designated by the World Health Organization. Secondly, the domestic air area with better air quality is limited, and it is necessary to purify the air. The area still has a large base; once again, in areas with good air quality, indoor air quality is often affected by cigarettes, dust, formaldehyde, etc., and there are still related needs. Therefore, the air purifier market has not yet reached saturation.
“In addition, there is no development plan for the fresh air system in Sweden. We believe that the air purifier and the fresh air system solve the problem that 'air freshness' and 'air quality' are two completely different problems, and the two complement each other. There is no conflict. We will enrich the indoor health furniture products by covering the mainstream channels of the market and finding more and better product solutions, and make products that are different from the market.†Liu Jimin answered.
For the current hot smart home market, Liu Jimin said that Sweden's Daes will not give up the smart home market, and will be "smart" through different product lines.
In the next few years, Sweden's Daes will be based on the actual needs of users, keep up with the trend, and constantly innovate to solve the troubles in the process of users. It will also continue to broaden the product line with healthy living as the main line, increase the product range, and build more R&D center development products, and continue to advance towards the brand mission of “improving the indoor and outdoor air quality of usersâ€.
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