Recently, the Foreign Trade Development Bureau of the Ministry of Commerce launched the “China Made China†brand work program. In the official video of “China Made†released on the morning of the 12th by the People’s Daily official Weibo, we were pleasantly surprised to find Xiaomi and Tong Ren Tang. Many well-known Chinese brands such as Hainan Airlines are impressively listed.
People's Daily official microblogging wrote: "From piano master @ Lang Lang to the sculptor to Beijing; from the artist Lu Yi @ M deer M to the international super model @ Liu Wen; from the fashion media @ Su Mang to the architect Ma Yansong; There are also FIYTA, Great Wall Motors, JD.com, Gree... Chinese brands have a strong presence in the world. Recently, the Foreign Trade Development Bureau of the Ministry of Commerce launched the China Made ChinaMade# brand work program. !â€
"ChinaMade" is the foreign trade development bureau to increase the popularity and reputation of Chinese brands in the global market, help China's enterprises improve the quality of their products and services, guide Chinese brands to consciously assume more corporate social responsibility, and achieve transformation and upgrading of foreign trade. A brand work plan put forward by the target, Su Mang, Liu Wen, and Lu Yi served as official ambassadors.
The “Made in China†brand work plan is guided by the overall requirements of the Party Central Committee and the State Council on brand work, and earnestly falls into the practice of Jinping General Secretary “to promote the transformation of Chinese manufacturing to China, the transformation of China’s speed to China’s quality, and the transition of Chinese products to Chinese brandsâ€. The important directives are to further promote the Ministry of Commerce’s “Action Plan for Export Growth of Independent Brands†and play a leading role in the brand, foster new advantages in export competition with technology, brand, quality, and service as the core, promote the sharing of Chinese brands with the world, and reflect Chinese services, China's quality and China's role in promoting China's transition from a big trading nation to a strong trade nation.
It is reported that the Foreign Trade Development Bureau will build a platform through the "Made in China" brand work plan, and use 57 global trade promotion work networks worldwide to carry out brand gathering, brand promotion, brand promotion, brand protection, etc., to show the world the Chinese products, China's quality, China's standards, and China's innovations interpret the “hard power†and “soft power†of Chinese brands, establish a good image of Chinese brands, and increase the popularity and reputation of Chinese brands in the world.
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