Advertising is often controversial, and many consumers are concerned about the privacy and security of online advertising and advertising intrusion issues. The rise of ad blockers has led advertisers to consider new advertising markets such as 360-degree video. Recently, OmniVirt and Tremor Video released a 360-degree video advertising platform.
360-degree video is currently the most popular way for consumers to enjoy virtual reality (VR) content. Compared to other forms of VR content, 360-degree video is relatively inexpensive and easy to produce, which means its popularity will explode, especially with the rise of commercially available 360-degree cameras. As a result, advertisers are keen to tap into the 360-degree video market, and OmniVirt's pre-swap ads will provide mobile and desktop full-screen sizes, switching capabilities between mobile gyroscopes or slide modes, and with all major VR heads-up and cardboard browsers. compatibility.
Brad Phaisan, founder and CEO of OmniVirt, stated: “Marketers and organizations have been creating 360-degree VR ads because this medium can impact marketers on viewers. The biggest challenge for marketers remains distribution and audiences. , but compared to flat 2D advertising, the interaction and participation of virtual reality campaigns has grown ten-fold, and we expect its usage to increase exponentially.â€
OmniVirt also recently opened up a platform for independent creators to have the opportunity to monetize virtual reality and 360-degree content. Last month, OmniVirt provided over 100 million VR views in 360-degree videos, including global brands such as Universal Television, Land Rover, Samsung, and National Geographic. Omnivirt's advertising label can be integrated into existing servers. Whether it is a publisher using DFP or Freewheel, or a customer using DBM or Sizmek, OmniVirt can connect.
It remains to be seen whether VR advertisements can really break through the advertising effects of traditional media. At the time when the current video platform advertising competition is fiercely controversial, it is a good idea to log in or advertise Blue Ocean's VR advertising field.
Guangdong Kaihua Electric Appliance Co., Ltd. , https://www.kaihuacable.com