"I always wanted to buy a refrigerator for my parents . After the online and offline promotion started, I noticed several refrigerators on the Internet, but I went to the store to see what the real thing looks like, compare the price. But strange Yes, I took three models to the store to find, and finally found one for sale, the other two models are not." On June 14, Changsha citizen Deng talked about his recent online shopping experience, full of doubts.
During the mid-year promotion, all the merchants are fighting fiercely, pushing "the goods are compared to three, and you will lose if you buy more." However, some netizens found in the price comparison process that the same home appliance brands, online and offline, and even between different stores, the models of the models sold are similar, but the same is rare. As the scale of online sales of home appliances is slowly expanding, the price war of online products has become more and more fierce in the past two years. Some e-commerce companies and manufacturers have turned their attention to "customization."
Aiming at the model, it’s a little harder to shop around.
On June 14th, the Red Net reporter also randomly recorded five explosive models on the online shopping platform, and went to Suning, Gome, Tongcheng and other stores to find real objects. Two of them are available in physical stores. For models that are not on sale, the salesperson explains which models are online-specific and can't be bought online.
According to the salesperson, only the home appliances purchased online are similar to "e-commerce-specific products", and the industry calls it more "customized appliances." The price of this type of home appliance is indeed more favorable than the physical store. Moreover, even if the physical store and the online sales platform belong to the same group, the warehousing, logistics and distribution of the goods are clearly divided into two different channels, which do not interfere with each other.
Incomplete statistics, the products of Changsha appliance stores can be compared with the products of several major e-commerce companies such as Tmall, Jingdong, Suning Tesco, Gome Online, etc., and the number of home appliances is only about one-third of the total. Commodities, even if the appearance and function are very close, there are always nuances of letters or numbers on the model.
Not only is it difficult to compare online and offline prices, but it is also the same as offline, different appliance stores, such as Suning, Gome and Tongcheng, which are sold in many different models. The Red Net reporter randomly selected 9 product models and compared the product coincidence rates in Changsha Suning, Gome, and Tongcheng Electric . It was found that there were only 5 models of the same model.
Suppliers differ in supply, staggering positive confrontation
As the scale of online sales of home appliances is slowly expanding, the price war of online products has become more and more fierce in the past two years. Some e-commerce companies and manufacturers have turned their attention to "customization." An air-conditioning supplier in Changsha said that the last thing you want to see is the price war. The most injured is the manufacturer. So now when designing the product, many models will be designed. In addition to some popular models, other models will be launched, which can be used for different sources of goods online and offline and different e-commerce channels.
“Many major home appliance brands are expanding the business of custom home appliances. Many models of products are only sold online. This aspect is to avoid conflicts with the pricing of the same products under the line. On the other hand, it is also catering to electricity. Consumers of the business platform." An industry insider said that in order to avoid vicious competition in different stores, manufacturers deliberately staggered the models, so that the comparability of goods is reduced, the models of each other are different, the pricing will be different.
At the same time, the strong stores will sell custom machines and underwriting machines from time to time. Such custom machines and underwriting machines are models that are ordered or bought out by the store to the manufacturers, and generally belong to "exclusive distribution." Since this type of machine is a group purchase, the quantity is large and there will be certain advantages in price. For example, in the mid-year promotion, Suning and Lenovo, Dajiang and other brands reached a strategic alliance custom underwriting. According to official data, more than 3,000 exclusive customized underwriting products have been launched on the line, and the stocking capacity is as high as 2 million units.
A person in charge of a home appliance store in Changsha said frankly that nowadays, in order to seize the market and differentiate sales, each appliance store will directly customize the exclusive model for the manufacturer. This means that consumers cannot buy the same products at other stores. The person in charge of the 9 Yang Soymilk has also said that they have different kinds of goods for different e-commerce companies such as Tmall and Jingdong.
Before buying online home appliances, pay attention to whether the configuration and price are proportional
Affected by price advantage, many consumers now choose to purchase home appliances through e-commerce platforms, but industry insiders remind that while enjoying lower prices, consumers should pay attention to the relevant configuration of products in advance. "Now there are many consumers who are optimistic about a certain home appliance under the online physical store, and then go online to buy, but like computers and mobile phones , many home appliances are also highly matched and low-priced, many products even if it is in the entity The product that the store sees looks like it may be a completely different product. Before determining the order, it is best to determine whether the configuration of the product is directly proportional to the price."
The industry insiders said that in fact, consumers do not have to care too much about home appliance models, as long as they look at the brand, main functions and appearance, if the two are basically the same, but the model has a number of nuances, you can put these two together Choose a more affordable one. When choosing a custom home appliance, it is best to consider whether you want to customize the product-related services, after-sales support, etc., while considering your own preferences.
Taking air conditioners as an example, inverter air conditioners of the same brand are basically the same in terms of power, energy efficiency, specifications, panel materials, etc., but there are subtle differences in appearance or color patterns, and basically they can be compared as the same air conditioner. Another example is the refrigerator, the refrigerator with the slight difference in the model is put together but the price is different. In fact, the appearance of the fresh-keeping may be the same. The difference is that the high-priced one uses a more advanced all-steel material, but the price is slightly lower. That material is not all steel.
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