“We expect that Roundmans will play a more active role in the light source and lighting products market, re-creating the new top three global lighting manufacturers within two to three years, bringing better lighting products and better brands to consumers around the world. Lin Jili, executive general manager of Mulinsen, said in the opening ceremony of the Roundmans press conference during the June 9th Asia-Pacific show.
In March 2017, following the spin-off of LEDVANCE from the German lighting company Osram, it was successfully acquired by the Mulinsen and other consortiums, one of the world's largest manufacturers of LED packaging and application products.
At the press conference, Mr. Lin Jiliang, Mr. Thomas Dreier and Mr. Josef Martin shared Mulinsen and Landerwan from the perspectives of development strategies, innovation actions, market position and strategy, future cooperation and synergies in the Asia Pacific region, especially in the Chinese market. The idea of ​​Sri Lanka.
Through this acquisition, Landvans became part of Mulinsen's LED lighting business. LEDVANCE has accumulated many years of technology and has a place in both the global market and the Chinese market.
Subsequently, Mr. Joseph Martin, CEO of Landexpo's Asia Pacific and Middle East, introduced the history of Landvance, the status quo and the prospects and plans for the future.
According to Mr. Martin, the OSRAM brand was founded in 1906 and has been in the international lighting market for 100 years. After welcoming the Chinese shareholder of Mulinsen, Roundmans will continue to write a glorious history. Joseph said that Landvance relies on a strong brand advantage to expand its new lighting business through different product brands and product portfolios. In the light source and LED lighting parts, Roundmans will continue to use the OSRAM brand, while in the OTC lamps, the LEDVANCE brand will be used.
For the future product strategy, Mr. Martin said that LEDVANCE will continue to invest in future-oriented technologies, expand product boundaries, and expand the professional lighting and smart home market.
Finally, Mr. Thomas Drey, Vice President of Roundmans and Director of Global R&D, introduced the company's innovative plan to promote social development with advanced lighting technology.
According to Mr. Dreyer, Roundmans has a large R&D organization all over the world. We can confidently say where the customers are and where we are doing research and development.
Mr. Dreyer said that humanity currently faces two major challenges: increasing energy consumption and health effects. The research and development work of Landwells is based on these two fundamental challenges, using innovative technologies to reduce energy consumption and improve human health and well-being.
At the Guangzhou International Lighting Exhibition, LEDVANCE showcases many of the latest products including:
· LEDVANCE brand LED lamps: In the Asia Pacific region, LEDVANCE is providing a wide range of standardized LED lighting products for professional users and end consumers - from consumers' living rooms, kitchens and bathrooms, to offices, industrial facilities, hotels, and outdoor applications. . Through these diverse lighting portfolios developed specifically for users in the Asia Pacific region, LEDVANCE is committed to meeting the needs of its customers and becoming their preferred partner.
· OSRAM brand LED replacement light source: LEDVANCE's high-quality and energy-efficient LED replacement light source, its rich product portfolio includes all major product lines including classic bulbs, spotlights and lamps, these new products will replace the traditional The light source of technology, at the same time, these LEDs replace the light source of the outer casing and the bulb for the first time using glass material, and the technical characteristics of dimming function, is an ideal substitute for traditional light source products. All LED light source products use the "Osram" brand which is over 100 years old and represents high quality.
· Specialized smart lighting products compatible with Apple Home Kit: replaces 60W traditional light source, full color (RGBW) LED classic bulb and full color (RGBW) flexible strip, which can be directly connected to the Apple Home Kit application. No gateway is required.
LEDVANCE has a unique advantage in lighting technology and global sales channels. Through the cooperation with Mulinsen, LEDVANCE can obtain cost-effective LED components and expand its market share in China. Mulinsen will in turn benefit from LEDVANCE's extensive industry experience and strong position in the international market.
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