According to a report by a foreign technology media report, a recent study found that smart phone users are more likely than PC users to make rational decisions when using devices. In other words, consumers are more rational when they use smart phones.
According to reports, the research results are published in the magazine "Computer and Human Behavior." Researchers presuppose that the pre-designed smartphone device can focus the user's attention on a single task, while PC users must receive more external information at the same time. . To test the above hypothesis, the researchers tested 1010 people and put forward multiple choice questions about ethical dilemmas, and verified the hypotheses based on whether they were using mobile phones or computers and the responses they had made.
One of the problems is the classic “tram puzzleâ€: an uncontrolled tram rushes over five people who are tied to the track. If nothing is done, it will cause five people to die, but there is also an option One person was pushed down from a bridge and eventually one person died while the others were saved. 33.5% of smartphone users chose 1 person to die and 5 people were saved, while PC users accounted for 22.3%.
In another version of the tram challenge, it will involve pulling a lever to change the direction of travel of the tram, which will also result in the death of 5 or 1 person. The proportion of smart phone users who ended up opting for more utilitarianism reached 80.9%, while PC users accounted for 76.9%.
In both issues, smart phone users have made more utilitarian choices than PC users. Albert Barque-Duran, lead author of the study, said that when people use smartphones to view some of the classic moral issues, it is easier to make rational decisions against emotional tendencies.
The reason for this phenomenon may be due to the need to quickly make favorable judgments when using smart phones, and the increase in the psychological distance between smart phone users compared to PCs.
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