About apple iMac Pro and other new products to say

Earlier this week, Apple held a WWDC keynote speech. In this three-and-a-half-hour speech, Apple not only released iOS 11, macOS High Sierra, watchOS 4 and tvOS 11, but also updated iMac and MacBook. Pro, released the new iMac Pro, 10.5-inch iPad Pro and new HomePod smart speakers.

The timetable for the entire conference was very tight, and because of this, Apple also had some information that could not be communicated to the audience and users at the keynote session. According to past practice, after the keynote speech, Craig Friedrich, senior vice president of Apple Software, and Phil Schiller, senior vice president of Apple Marketing, participated in the well-known Apple blogger John Gruber's podcast The Talk Show.

Federich explained the reasons behind the macOS High Sierra update this year. He said that although Apple is taking a step back to improve and enhance the experience in the macOS update, this type of update is usually the most popular update, and the same is true for High Sierra.

The things that Friedrich was concerned with and wanted to explain were the speed of Safari. He stated that he was very disgusted with certain people who did not give Safari the recognition and admiration he deserves. This is also why he feels he must be on stage to explain Safari is the fastest browser.

Federich said that Apple still attaches great importance to protecting privacy. One evidence is that macOS High Sierra supports users to clearly track data and further protect user information. Does Apple's "privacy first" attitude affect Apple's products? In response, Federich’s answer is: I want to do these things well we still need a long time. We have developed the architecture, and now we are starting to talk about some of these topics, such as how we use the cloud to encrypt information in a secure manner.

He concluded that in this regard, Apple's goal is to protect the privacy properties while ensuring the characteristics of cloud services.

Earlier this year in the iOS 10.3 update, Apple officially introduced the new Apple file system APFS. For this new iOS file system, Federrich also revealed their preparation for the new file system to go online. He stated that in iOS 10.1 and iOS 10.2, Apple conducted an iOS file system transition test without end users. This helped Apple transition smoothly after the official release of iOS 10.3.

For the new iMac Pro, Schiller says that Apple believes that users in the market need professional-grade all-in-one devices: the philosophy and hope behind this is that among all users of MacBooks, iMacs, and Mac Pros, someone needs and likes stronger one-piece devices. . If we can let the iMac carry the performance of the chassis-based Mac that users need, then devices like mine must have a consumer base in the market. They are constantly pushing the limits of editing, 3D rendering, and artificial intelligence. For them, the performance of the device is not enough. No matter if you can provide them with powerful devices, they all have needs.

In fact, I have received feedback on the iMac Pro. Someone said to me, "I never thought I could use such an iMac one day."

In the end, Schiller still forgot to reiterate Apple's attitude toward the Mac, saying that Apple will continue to update the Mac and maintain its advanced nature.

For the new 10.5-inch iPad Pro, Federitz and Schiller say that one of the biggest selling points of this new product is its screen: Our competitors have made a fuss about the resolution of the screen, but our focus is on color depth. And refresh rate. These are the real key points. Screen brightness, True Tone screen. I think the work that our screen development team has done is simply incredible.

Apple's File application appeared in the App Store database before the WWDC was held. In the keynote speech, Apple also released this application. Users will be able to use this application for file management later. Schiller also talks about this new application and why users need it: Professional users need a file system, but the needs of other users are not so strong. "Most consumer users, they do not need to use this File file application."

The long-rumored smart home speaker HomePod finally appeared in this conference. This is Apple's second speaker product. In 2006, 11 years ago, Apple also launched a speaker device iPod Hi-Fi. This audio device can be connected directly to the iPod via the iPod Universal Dock connector and use the Apple Remote to control the playback of external speaker products, providing users with near-fever sound reproduction. Although it has the typical beauty of Apple's fashion design, it eventually failed because the sound quality was not comparable to the third-party competitors.

However, this time, Apple is very confident about HomePod, and from the media's evaluation of this new product, its sound quality is far from hesitating to Amazon Echo. At the same time, it is not at all lost to Sonos Play 3.

The hosts in the program inevitably also talked about HomePod and iPod Hi-Fi at the same time. Schiller says that sometimes one thing, you need to do it again to be able to do it.

“Sometimes you need to do it again to be able to do one thing well. Today we are developing different products, at different times, and the situation is completely different. And the biggest difference is our current audio engineering team. It's great. The iPhone 7 and the stereo speakers, the four speakers in the iPad Pro, and the AirPod are a good proof. They are truly gifted."

The iOS App Store is fully updated in iOS 11, compared to the Mac App Store, which seems to have been forgotten. Schiller said to this: I would say that we have not ignored the Mac App Store. We still believe in its potential. We still invest time and energy in it. This shop is equally important, and you will know later.

It is correct to update the iOS App Store first, and other updates will gradually follow.

At the end of the program, the topic still had to return to the very serious issue of leakage and exposure of new products. Gruber pointed out that before the WWDC conference related software updates were not exposed, but the hardware exposure occurred in succession. Schiller said that Apple has worked hard to deal with these issues.

"There is a lot of work going on. It's really too difficult and challenging. We'll probably never be satisfied with it, but the team is very hard at work."

Schiller said that after some things were exposed, people and teams who spent a lot of time doing these things were particularly disappointed. "Anyway, it's still our team's people are going all out and you have the opportunity to see me or Craig shows you these products on the stage."

Schiller also said that those sites publish these exposed things because of their love, and Apple can't be so angry with these sites.

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