Smart TV Big Data Alliance established

Yesterday, China Vision Vision Media Research Co., Ltd. was the main proponent, together with CCTV Market Research Co., Ltd., and Guangzhou Huaneng Technology Co., Ltd. The data alliance was formally established in Beijing. After the alliance is established, it will work together to promote the interoperability and assembly of smart TV big data, and promote the rapid and orderly development of the smart TV industry.

Huan Wang Technology CEO Wu Shenggang pointed out at the scene: Just as smart phones are fully replacing feature phones, the penetration rate of smart TVs will increase rapidly. The refined and comprehensive data analysis for smart TV users can make the value of OTT media better measured. “After the establishment of the alliance, we will use the data and the point network to adopt differentiated competition strategies based on our own strengths, expand the coverage of smart TV terminals, and achieve full-scale data coverage of the smart TV inventory market. At the same time, smart TV terminals will serve as TVs. Large-screen, cross-broadcast on-demand viewing data for integration analysis is a trend in the industry."


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