The closest OLED LCD TV Skyworth AIR series Q7 test

Why do so many people optimistic about OLED TV? The use of a word to describe should not be exaggerated, because it is "born excellent", the self-luminous nature of OLED has infinite contrast and accurate color, while anti-blue eye protection, and these are even LCD TVs can not be completely improved In other words, the two are not in one dimension. Therefore, the ultimate goal of LCD TVs can only be to align with OLEDs, not to surpass them. As the first domestic brand that can mass-produce OLED TVs, Skyworth’s accumulated technology in the OLED industry does not have much to say, but what I want to say today is not Skyworth’s OLED, but its LCD TV.
Under the premise of understanding the future technology trends, Skyworth is actively deploying OLEDs. However, in the current market, LCD TVs are still the mainstream. Skyworth understands this, and they have been making efforts to improve the quality of LCD TVs. After two years of precipitation, Skyworth introduced the LCD TVs that have been the closest to OLEDs so far and named them the AIR series. The AIR series features ultra-thin, super-configured (LGD original 4-color 4K screen) and ultra-clear paintings. Quality (a new generation of solid color technology), ultra-thin appearance. Recently came to Xiaobian's evaluation room, is the AIR series hit the new model - 55 吋 Q7. Why Q7 is the closest product to OLED? In my opinion, the most important reason is that it uses a new generation of solid color technology to enhance color purity on the basis of achieving a wide color gamut, with the advantages of more accurate colors and more real images, and the quality of the picture is also infinitely close to OLED products. . Of course, Q7 is not only picture quality, it is also the first to use DDR4 memory, the industry top with 30-core chips, the current speed of the market to kill the current smart TV, coupled with the top JBL audio and iPhone7 design process, Q7 can be said to be The most outstanding one of the products I reviewed recently.
As the closest to OLED LCD TV products, Q7 is more powerful than the author described above, then everyone will follow the author's evaluation to come and see it.
Appearance: highlight black + full metal + full screen to ask the author what is the first impression of Q7, not what the atmosphere is simple and the like, but Shen, because in the past evaluation TV, 55-inch products are my own Moved, but also relatively easy, but when I took out the Q7 from the box, it clearly felt that it was a bit heavier than other 55-inch products, but it made the author a little excited, because in the thickness and iPhone7 almost the same premise, Q7 There can be such a weight, can only prove one thing, its use of materials is certainly very sufficient, rather than the ordinary kind of assembly line products, and the real performance of Q7 also confirms the author's idea.
On the front, the Q7 uses a frameless, seamless, full-screen design. The frame is virtually invisible to the naked eye. It can be said to subvert the traditional visual experience. At the same time, the ultra-thin three-layer integrated module is used to pass the technology. Innovation upgrades to full metal structure, the overall thickness is even thinner than the iPhone 7 Plus. Q7's TV middle frame, backplane, base, etc. are all made of metal materials, the middle frame is made of diamond cutting technology, the backboard is shark fin design, texture is very good, and this is also a reason for the weight of Q7, because the use of materials is enough, The work is very solid.
It is worth mentioning that Q7 is still the first time to use iPhone7 bright black technology TV on metal materials. It is understood that after the metal parts structure is finished, it is uniformly rotated and polished in fine polishing sand, and then anodized. A layer of aluminum oxide film is formed on the surface of the aluminum alloy to increase the surface hardness and perform coloring treatment. Finally, through magnetorheological polishing (usually used for the polishing of precision optical lenses), extremely low roughness can be achieved. This set of highlighted effects is extremely demanding on the process, and any point is exposed.
The sound is created by JBL and has a JBL LOGO on the back. It uses intelligent three-way technology to intelligently recognize the sound frequency band, and independently vocalizes the high, medium and bass speakers according to the frequency band. The treble is rich and exquisite, the midrange is clear, and the bass is shocking. The Skyworth Q7 sound cavity is twice as large as an ordinary ultra-thin TV, and the sound is very three-dimensional. At the same time, the JBL TV audio supports Dolby/DTS dual decoding. The sound quality indicators are all internationally superior and can provide cinematic sound effects. Come to an immersive surround experience.
I mentioned in front of the back, the use of all-metal materials, shark fin design, black color looks full of texture, feel very good, it can be said that just look at the backplane, you can be sure that this is a high-end TV . The design of the interface area is unique and divided into upper and lower parts, and the upper part of the interface is upward, so in order to avoid dusting the design of the dust cap, it can be covered when not in use, and the interface area on the side is arranged frequently. USB3.0, USB2.0, HDMI2.0 and other expansion interfaces can basically meet the daily needs of most users.
The remote controller is an intelligent voice remote controller. The exterior design incorporates ergonomic concepts. The shape of the back is just in line with the curvature of the human palm. The grip is very good. All keys can be easily touched with one hand, and the key design is very reasonable. Five minutes can be easily blinded.
About the solid color technology The Q7 is the closest to the OLED LCD TV, the most important reason is the quality, first of all, Q7 uses LG Display original 4 color 4K screen body, compared with the ordinary 3 color screen, the transmittance increase 60 %, energy consumption is reduced by 33%. Based on this, pure color technology has been added to improve the quality of the Q7 image. Therefore, it is necessary to give everyone a solid color technology.
Solid color technology is to add a layer of light nanomaterials (micro particles with a diameter of about 1 nm) between the wide color gamut backlight and the liquid crystal module, specifically absorb the stray light emitted by the backlight source, thereby enhancing the purity of the three primary colors of red, green and blue light. To solve the problem of impure red, green, and blue primary colors emitted by LCD TV backlights, and to be able to more accurately represent the color of the screen and present a true picture.
What is the principle of solid color technology? In short, filtering stray light, the TV's backlight has stray light, like the tap water has impurities. The backlight is not pure so the colors will not be accurate. The CIE (International Standard Lighting Committee) specifies the CIE-RGB color system as the global standard. The accurate wavelength values ​​of the three primary colors are red (R) of 700 nm, green (G) of 546.1 nm, and blue (B) of 435.8. Nm. The light closest to the standard wavelength is pure trichromatic light, and the standard deviation is stray light.
When the three primary colors of the display device have good optical consistency and converge to their respective standard wavelengths, the picture formed by color mixing is closest to the theoretical state, that is, the best performance of the liquid crystal television picture. Pure color technology is based on the wide color gamut, using light nano-materials to absorb stray light, to obtain pure red, green, and blue primary colors, so that the color purity can be improved on the basis of realizing a wide color gamut, making the primary colors more pure and colors more true. .
In addition to solid color technology, Q7 also uses 4K MEMC+ motion picture compensation technology, up, down, left and right four-axis anti-shake, effectively solve the problem of 4K motion picture incoherence.
Quality test: color reproduction true picture quality in front of these technologies, Skyworth Q7 in terms of picture quality in the end how? The author through the 4K test chart, 4K static picture playback and 4K video playback and other aspects of the picture quality of this TV for a detailed experience, have to say that its performance really reached the cinema level.
Note: Due to the relationship between the shooting venue and the shooting equipment, screen shots cannot completely restore the Q7's strength. This is for reference only.
First of all, let's look at a few test charts first. In the resolution test, Q7 performed prominently, and the smallest text was clearly visible. There was no jaggedness, and the black and white lines were also clear and distinct. There was no adhesion. The gray scale is clear, and the gradual change is gradual. Both the dark part and the two parts are visible and distinguishable. There are no jumps, no parallels, and brightness and contrast are excellent.
Next, look at a few static pictures, bright colors but not demon, looks very comfortable, the screen level is also very good, bright parts have not been exposed, the details of the dark part is also very clear, the texture of the waterdrops is really the same, the dog coat color The nuances of the show are also very clear. The hair is fine and the texture of the leaves is clearly visible.
In the aspect of 4K motion picture, the bright and dark contrast makes people's eyes brighten. Under the strong light, the old man's beard and hair are still very clear, and the character's skin color is also highly restored. When the face is close-up, the pores of the face are clearly visible, and the hair of the hand can also be seen clearly. The dynamics of puffs are as real as we are in close contact with each other. In the display of the game, I chose to use a 4K World Cup video. There was no pause in the playing process, and there was no trailing phenomenon.
DDR4+30 core+cool open 5.8 system fluctuates to flying up Skyworth Q7 adopts CoolOpen 5.8 system, CoolOpen 5.8 focuses all categories on a homepage, and displays it in a large poster way, the user is clear, and the classification is very clear On the homepage, there are categories such as Coocaa TV, Cool Kids, Cool Open Mall, Cool Open Education, Cool Tour, Cool Open Music, Cool Sports, Cool Travel, etc., which correspond to the most important functions of current smart TVs. Because of the use of DDR4, the overall system operation is very smooth.
At the same time, Q7 is also very convenient to set up, users can customize the network, image, sound and other aspects according to their needs, including system upgrades, can also be completed directly online, in the new system upgrade, Skyworth will be the first time for Users initiate push, users can always enjoy the latest system.
In the image settings, the author found that Q7 has a number of quality enhancement techniques, including image noise reduction, 4K graphics engine, SDR to HDR, regional contrast promotion technology, how magical these features, in terms of image quality, The author will elaborate.
As a smart TV, the account is a very important element. The consumption of all members and Skyworth's feedback to consumers will all be concentrated on this account. Q7 supports mobile, WeChat, QQ, etc., and supports small amounts. Free (WeChat + Alipay), if the user needs a small amount of payment when using the TV, only the entire link can be completed on the TV.
The system's rapid operation, of course, is also inseparable from good hardware support, the above figure is related to the Q7 hardware parameters, 30-core processor, DDR4 2GB memory, 16GB eMMC flash memory, and support for expansion, which is worth mentioning is the DTMB ground Digital TV, the first prize of the 2016 National Science and Technology Progress Award, has created our own international standards.
Intelligent voice control: Listen to your voice In terms of voice, Q7 has added “Cool Wizard”, which is responsible for the processing and implementation of voice functions. When demanding TV dramas or movies, it can be accurate to the X minute of the film source, and also through voice control. When playing progress, it can also be accurate to second, which is faster and more accurate than other brands' voice functions. In use, the user needs to download the cool open wizard APP on the mobile phone. The APP can complete almost all remote control operations. More importantly, the voice control TV depends on it, and it is very convenient. The recognition rate is very high. Friends voice chat is no different.
The author discovered during the experience that the cool-open wizard has almost nothing to do, you can search for movies, you can ask the weather, you can operate the TV by voice, you can ask various encyclopedias, you can search for stocks, etc., and the reactions are very fast. The content is also very accurate and timely. Q7 is the best performer in the voice-manipulated TV that I have experienced recently.
Content: Cool open + iQiyi Dual VIP
In terms of content, Q7 mainly relied on Coocaa TV + iQiyi to provide content. The best news for users is that if you purchase 55 or 65 inch Skyworth Q7, you will be given a one-year cool video VIP. The VIP can be 5 screens to use, including 498 yuan a year cool open video VIP (TV, cool open VR) +198 yuan 1 year iQIYI gold VIP (mobile phone, computer and tablet), at the same time, member content can be seen first, exclusive The latest and hottest movie and television, CoolVideo VIP also has a dedicated network acceleration channel, based on Skyworth CoolOpen and Iqiyi's joint IC laboratory optimization technology, video playback is more smooth.
iQIYI VIP collection, cool open VIP collection when the author quickly, forgot to shoot. . .
As for the content of iQiyi, there is no need for the author to say more about it. As the top three video providers in China, basically all the hot plays, hits, and hits can be seen on Iqiyi. Some, even exclusive, can definitely meet the needs of users. The key is to send so many VIPs, which is a super cost.
Cool Kids: Protecting Children's Health Growth In Q7, we also set up a children's model, which is Cool Kids. Among cool kids, there are cartoons, educational animations and some games for children. Children are here. Can learn knowledge, learn children's songs, you can also see domestic and Europe and the United States of high-quality animation resources, in each cartoon's profile page, have a score, easy for parents to choose some high score programs for children to see.
It is worth mentioning that Kukai Children also designed parental control, parents can choose what programs their children watch, how long to watch, etc., but to change the content of parental control, you need to double-digit multiplication, the author first look To this mode also feel that such a simple verification does not fly, but think about it, this verification mode is really appropriate, first, children should not still be for double-digit multiplication, and secondly if you really want to pass this verification, you have to Learn to study mathematics and do both.
Cool Open Education: It is knowledge There are children in addition to the content here, Q7 in education content can be described as a wide variety, from early childhood education content, to high school exam preparation content, and then to study abroad Raiders, can be seen on Q7 In addition, there are slimming classrooms and life encyclopedias for weight loss. Q7's education content is absolutely suitable for users of almost all ages, not just narrowly defined exam-oriented education.
Entertainment: Listening to music, playing games, watching games, entertainment, Q7 for users to prepare a wealth of game resources, music resources and sporting events, users in their leisure time, you can freely choose your favorite entertainment and relaxation methods, at the same time, Q7 is also specialized Designed a travel section, users can easily understand the location of the tour when watching TV, viewing travel tips, but also on the big screen to see which photos, really more attractive than mobile phones and computers.
In the cool open application store, APPs for audio, video, education, games, life, and management are all available, and are all optimized for Q7. There is no such discomfort when transplanting.
Cool open relatives and friends circle is also a very favorite feature of the author, it can use QQ landing, while synchronizing your QQ contacts, after the video chat with relatives or friends, you can sit in the living room on the TV chat, see more clearly and The effect is also very good.
Evaluation summary:
Q7 will position itself on the LCD TV that is closest to OLED, which shows how confident it is to its own picture quality. With its super configuration, ultra-thin appearance, super-real audio and ultra-fast speed, it can provide users with quick response and ultimate audio and video. Enjoy, stylish home style. This LCD TV, which is the closest to OLEDs so far, is currently on the market. You can not miss the high-definition television viewers who require quality images. You can go to offline stores first.

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