[PConline News] Recently, Haier Information Technology and Japan's JRM Research Institute have jointly established a joint R&D laboratory and announced that they will enter the intelligent body cleaner (smart toilet seat) industry. The first product jointly developed by Haier will be the Haier Weifang V-118CS. Listed this month.
The intelligent body cleaner was first used as a medical device in the United States in the 1970s. In the 1980s, it became popular in Japan and South Korea. Currently, the penetration rate in Japan and South Korea is as high as 85%, while the penetration rate of smart body cleaners in China is only 1%, which has huge market potential. In 2014, the news that Chinese tourists went to Japan to snatch smart toilet seats on the Internet spread across the Internet, reflecting both the strong consumer demand for products and the current gap between consumer and domestic manufacturing.
"I heard that people went to Japan to buy smart toilets especially not understand this year's Golden Week to bring their families to Japan to travel, experience the smart toilet in the hotel, is indeed very comfortable, beyond imagination!" A company employee Mr. Li said, excellent The personal experience allowed him to refrain from buying a body cleaner. However, Mr. Li is full of doubts about whether the Japanese body cleaner is in line with China’s national conditions. “The majority of consumers who go to Japan to buy smart body cleaners are experienced first and foreign companies are preoccupied.†Industry experts analyzed that Japanese body cleaners are based on Japan’s domestic power consumption, water quality, and use environment. Such as research and development, because the intelligent body cleaner is electrical appliances, and close contact with consumers, its quality and safety issues are very important.
As the world's first brand of white electricity, Haier announced that it is aiming at entering the intelligent body cleaner industry aiming at domestic users of foreign brands in product performance, service, installation, water quality, voltage and other unsatisfying Chinese soil and water pain points, relying on Haier U+ wisdom R & D platform and global R & D center's technical resources, combined with the Japanese body cleaner industry leading JRM Institute, force China's intelligent body cleaner industry. According to reports, the first batch of Haier Defendants series products successfully solved the problem of smart body cleaners in the Chinese market, allowing consumers to use smart body cleaners to “safer, healthier dual-tube flushing, 350W speed. Drying, after-sales service worry-free."
“In the process of interacting with users, we found that users complained a lot about overseas-purchased foreign brands of body cleaners. Based on this, Haier focused on user comfort, health and safety in the development of body cleaner products, and specifically considered local For example, the universal voltage of the Japanese body cleaner is 110V, and the Chinese users still need to change pressure and pressure in the installation, and there are also security risks in time and labor. Compared with the soft water quality in Japan, the water quality of the domestic water in China is excellent. Body cleaners are prone to scaling during use, affecting the life of smart body cleaners, and the after-sales installation problems of foreign purchases that cause headaches for consumers. Haier relies on its own nationwide after-sales service system to accurately design, The rapid installation will ensure that consumers will be happy to purchase and worry-free!†Li Changzheng, general manager of Haier’s intelligent body cleaners, is confident to enter the intelligent body cleaner industry: “The vision of Haier’s intelligent body cleaners is to become a Chinese family. An advocate of clean life, a leader in healthy living.â€
An appliance industry professional who has been working for many years stated that under the background of the narrow service installation network of foreign brands, weak traditional domestic bathroom brands, and uneven development of the industry, Haier announced that it will enter and force China's intelligent body cleaner industry. It is bound to promote and promote the popularization and healthy development of intelligent body cleaners in the Chinese market.
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