Inviting Liu Yan to endorse the drone's zero-intelligent control layoffs in 2017.

At the end of 2016, it was known that some people broke the news, and the drone manufacturers had a large number of employees with zero-volume control, involving more than 100 employees.

This news was confirmed by Zero Intelligence on the first day of 2017. Zero-Intelligence CEO Yang Jianjun told the media that on December 30, 2016, the company made personnel adjustments. “One time, the actual number of layoffs was 134.”

Regarding the change of CTO, Yang Jianjun also said that the substantive work of the company's CTO has always been his own responsibility (Lao Yang is not satisfied with the CTO industry), and the original CTO was transferred to the board of supervisors, not "replacement of CTO." The adjustment staff has employees involved in the probation period, and there are also old employees who have worked for more than two years, but they have not adjusted for the designated department, nor have they adjusted any recent graduates.

Inviting Liu Yan to endorse the drone's zero-intelligence into a crisis? Its CEO Yang Jianjun responded that the layoffs were small but they were guilty of big business problems.

In the internal letter sent to employees by No. 30 Yang Jianjun, he seriously carried out serious reflection and accountability on the internal management problems of the company:

“The company has more than doubled from more than 100 people at the beginning of the year, but it has not been a big one but has committed a 'big business illness'. Some departments have pushed each other out and are inefficient. Some people do not cooperate with each other. Some personnel capabilities We are low, consume resources, and generate negative energy. We have failed a lot of products and projects, and many of the prototypes are not directly competitive and are overthrown."

From the perspective of zero-degree intelligence control information, only one Dobby product is currently on sale. In addition to product issues, in the question and answer questions about zero-degree intelligent control layoffs, we can also see that zero-degree intelligence control has also encountered problems in the sales process, such as falling into a lawsuit with dealers, arrears in the supply chain, large amounts of money, blind expansion Wait.

There are three reasons for layoffs: First, the number of employees in the company has increased dramatically in the past year, the management radius has exceeded the scope of capabilities; the second is insufficient backbone and middle management; the third is to reduce operating costs.

From the product point of view, Zero Intelligence has been relying on the advantages of suppliers to optimize products, such as the use of Qualcomm chip platform integration technology, the drone weight quickly dropped from more than one kilogram to about 200 grams (Dobby), the price from Four or five thousand yuan went down to about 2,000 yuan.

Zero-Intelligence uses Qualcomm chips to reduce the weight and size of the drone, and the Dobby Pocket UAV is launched, allowing the outside world to see the innovation of zero-intelligence. Therefore, when the layoffs are out, the outside world is naturally embarrassed.

Earlier, another drone manufacturer, Yihang, was also exposed to massive layoffs. This can not help but worry about the outside world, after the VR, the drone market has also encountered a cold winter?

However, some comments also pointed out that the common problems in the drone industry: low-frequency, non-critical, no matter how prosperous the drone, it may be difficult to avoid a prosperous. Generally optimistic, does not mean the industry is evergreen.

Near the end of the year, major drone manufacturers have also begun their last efforts. Here, Dajiang has just released two new products of its own. A group of drone manufacturers using Qualcomm mobile phone chips have also started their own crowdfunding roads. . In order to be able to sell a few more planes during the major festivals at the end of the year, the manufacturers have all tried their best. Recently, Zero Intelligence has invited the famous "house goddess" Liu Yan to endorse his Dobby pocket drone. At one time, the headlines of the major news media are full of "private selfies", "exposure" and "most beautiful." Waiting for the girl, I grabbed the eyes of the men and women.

However, Liu Yan, as a topical actress, is obviously far from the positioning of technology products. Zero-intelligent control is the spokesperson of Dobby. It can be said that it is very unexpected.

Why do you say this? Because it is different from mature industries such as mobile phones, automobiles and even cameras, the drone industry is not only very small in terms of market volume, but also in the embryonic stage of technology; the products of various manufacturers are in performance. The gap is very obvious, and the mutual substitutability is very low; the drone products themselves are positioned in a niche in terms of demand and function, far from reaching the mass market, and only popular among a small number of enthusiasts and professionals. These consumers often value product performance very much. The so-called "speaker", "sentiment" and "brand name" are very weak, and they are not worthy of brand premium.

Therefore, at this stage, major UAV manufacturers basically only promote their functions, performance or cost performance when propaganda, because for consumers, these are the most fundamental, most important, and most need to be highlighted. product value.

Of course, there are also a lot of drone companies that, like Zero Degree, have worked hard on the aspect of "scratching the eyeball". Before the hot-selling crowdfunding of 100 million Jude PowerEgg drones, because the company has an investor background, it is well aware of the importance of "topics." At the beginning of the crowdfunding, the press release was published in the sky, and he praised himself as a god. He was even more vocal about the crowdfunding of 100 million publicity. The result was finally dug up by Tiger Snake Technology. The amount of 100 million crowdfunding was basically a single bill. The real sales volume was very few, and it was a laugh in the industry.

Recently, it was exposed that a large number of layoffs were 1/4, and the introduced executives all went away. In the past, it was also a favorite company of investment and financing institutions. Not only did it rely on the "mobile phone control" drones, but also won various eyeballs and various financings. Pulling numerous capital endorsements, this year has repeatedly relied on hype "manned drones" and billions of airlines on the headlines of major websites. However, as long as it is a bubble, there will be a blown day, and the company will make the first-class news, but the products will not flow into the market. The GhostDrone series will not be sold, and the investment will not be able to be recovered. Now the funding gap is maintained by the layoffs. It is bleak. .

It can be seen that the drone is still a technology-oriented industry. All good and bad, success and failure, must be implemented on the product at the end.

Obviously, Dobby, who has zero intelligence control, chose the "cross-border" endorsement. The meaning of the hype is obviously greater than the actual value. What makes the zero-intelligence control "get out of the way" to attract attention?

Recently, IDC released the market share of domestic drone shipments in the third quarter of 2016. The shipments in Xinjiang accounted for 52%, the first decline in four quarters. Zero-degree intelligence has sprung up, and the share of shipments has risen to 24.3%.

Zero-intelligent control only relies on a product of Dobby, and it rushed out 24.3% in three months. Although it is only a shipment, not a sales volume, it is still doubtful in authenticity, but it can not help but cause curiosity: Dobby pocket What is the real performance of this product?

If you ask the author this question six months ago, the author will tell you: Despite the weaknesses in shooting and endurance, Dobby has no doubt a breakthrough in innovation. But at the end of 2016, half a year later, the author can only say: Dobby has already been surpassed by other products.

Because half a year ago, there was almost no opponent of the same price and similar function in front of Zero's Dobby. At the end of the year, products similar to Dobby have already been overwhelming: not only Mavic in Dajiang, but also Tencent Air Shadow Ying, Hurricane Breeze, Zero Unlimited HoverCamera, and Gabe Intelligent Unaccompanied UAV. The "Alpha CAM" is smart and the "J.me" drone with MediaTek chips.

The most horrible opponent of zero-intelligence control is not the “Mavic Pro” in Dajiang, which is superior in function and price. It is the same manufacturer that is the same as Qualcomm: the same solution brings similar performance, and Dobby commits The mistakes made by the latecomers have been compensated to varying degrees, such as the "following drone" that lasted for 20 minutes, and the Dobby, which lasted for 9 minutes, was stepped on the foot, and then had the beauty and defogging. The "Alpha Cam" with night view function is more abundant than Dobby.

These products are not like Dobby, please "beauty" endorsement, but these products not only crush Dobby in performance, but some are much cheaper in price. Zero-intelligent control spends money on the "house goddess" endorsement, nothing more than to avoid direct comparison of performance, by "beauty" to attract popularity, not only to popularize the popularity, but also for the "old" drone of Dobby Wave sales.

There is no doubt that with the experience of the Dobby generation, Dobby's second-generation products will definitely be even better. However, for drone companies such as Zero Intelligence, it is better to invest more in research and development than to work on "hype" and "earth of eyeballs". If you are addicted to the "big news", the fate of PowerEgg and Yihang is hard to say that it will not repeat itself.

After nearly two years of market enthusiasm, in addition to the relatively smooth development of Dajiang, other UAV startup projects seem to gradually fade out of public view.

According to research institute data, in the third quarter of 2016, the risk investment received by drone companies dropped from US$134 million in the same period last year to US$55 million, a decrease of 59%.

According to industry analysis, the consumer-grade UAV market is a big one in Xinjiang, national policies hinder drone flight, and drones lack their own software ecological support. The above factors make investors not optimistic about drone companies, but also restricts unmanned Machine industry development.

The drone market is far from the fierceness of media rendering and capital chasing, but the polarization is an indisputable fact that old players will not easily fall, and new entry thresholds are increasing year by year. Care must be taken when entering the office, and the authorities should have more awe!

In this context, the industry expects that the capital market will focus on the drone industry, and the development trend of the drone industry will fall in the fields of commercial drones, drone software and services, including agricultural drones, and no one. Machine mapping software, drone automatic driving software, drone photography technology services, etc., this may be a new way for domestic drone manufacturers.

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