iPhone 7 sales are bleak? Analysts say this is just an illusion

The iPhone 7/7 Plus has been sold for more than half a month, and their performance does not seem to outperform the first week of sluggish sales, but many analysts are still optimistic about the prospects of a new generation of iPhone.

Localytics recently released data showing that after the iPhone 7 was released for two weeks, the number of its users accounted for 3.6% of all iPhone users, just over the iPhone SE released earlier this year, almost equal to the iPhone 4/4S.

As shown above, iPhone 6 usage is the highest among all iPhone models, reaching 38.3%, while the market share of iPhone 6s and iPhone 5/5s is 27.5% and 24.4% respectively. Obviously, iPhone 7 must catch up These generations of models still have a long way to go.

However, in the opinion of many analysts, the market demand for the new-generation iPhone is not as shown by these data.

Jim Suva, an analyst at Citibank, believes that the main reason for the sluggish sales of the iPhone 7 over the past few weeks has been limited by Apple's supply chain. He even raised iPhone sales in the fourth quarter from the previous 73 million to 79.4 million.

Suva said that the United States, Canada, Europe and Asia market surveys and supply chain has given feedback, from their mouths can be drawn to the iPhone 7 market performance is far stronger than the third-party data show. According to the supplier of Apple Taiwan, Apple has increased the number of orders for 20%-30% to the foundry in order to increase the output and improve the out-of-stock situation. According to the supplier, the sales of the iPhone 7 will be in the next few months. There is a clear increase.

Apple's iPhone 7 sales were announced for the first time on Oct. 27's quarterly earnings conference call, and how the market performance of the new iPhone will come to an end this month.

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