Shenzhen wearable enterprises go intensively and innovate

On October 20th, Huaqiangzhi made a space and Shenzhen IC Base jointly held a theme salon for the innovation of wearable products and the development of new kinetic energy. The reporter learned from the salon that in recent years, wearable enterprises have been in hot business, and Shenzhen wearable companies have gone through intensive cultivation and innovation, and targeted development in the fields of fashion, entertainment, fitness and child care.

Shenzhen wearable enterprises go intensively and innovate

Wearable products entrepreneurial innovation salon scene

The development of China's smart wearable device products started in 2010 and has entered an accelerated growth period in the past two years. Especially under the development of Google and Apple, domestic manufacturers have regarded this field as a breakthrough in the field of intelligent hardware, forming a fiery innovation. upsurge. According to the “China Smart Wear Industry Data Report for the First Half of 2015”, the annual growth rate of China's wearable device market reached 380% in 2013, and the market size reached 6.62 billion yuan in 2014.

Compared with the crazy growth of the market, the current domestic wearable product brand has the characteristics of small and scattered. How to find the user's pain point demand, the production of "wearable explosives" with sales reputation is still the dilemma faced by manufacturers. More and more manufacturers are beginning to realize that only when they turn to intensive cultivation, innovation has new kinetic energy. At the salon, the heads of InWatch, WeLoop and other leading manufacturers of wearable industry segments shared how they can continue to polish their products in a certain segment through vertical depth operations, in fashion, entertainment, fitness, child care. The segmentation of the field has established the popularity and competitiveness of the product. To a certain extent, it has broken the circle of wearable products that only earns money and does not make money.

InWatch is an "old company" that has been a smart watch for more than three years. It is one of the first companies to make smart watches in China. InWatch's CTO Lin Wei shared his valuable experience in the smart watch industry and his experience in technology, products and other fields, and found some possible directions for the latecomers in the industry. The number of daily users of WeLoop has reached 150,000.

In addition, Sharon also invited emerging entrepreneurial teams in different fields to share. Such as Haigui's entrepreneurial team, Susie Shield and Heqiangqiang, creating a space for the company to enter the enterprise IoT wearable field full-stack solution provider, Rui Zhixin, upstream supplier core microelectronics and investors on behalf of Songhe Capital and other business representatives, they The environmental changes in the innovation of wearable products are discussed from the perspective of supply chain and capital market.

It is reported that as one of the organizers of this salon, Huaqiangzhi creates a space for the startup project of intelligent hardware in Huaqiang Electronic Network, providing venues, investment and financing, supply chain for start-up projects and enterprises in the field of intelligent hardware. Personalized services such as media public relations and team building. Liu Hui, the general manager of the company, expressed confidence in wearable related products and market outlook, and looked forward to helping wearable startups take root in this market through site incubation, technology transfer, marketing, investment and financing docking, etc. Driven by the Volkswagen Entrepreneurship Innovation Week, the entire market has a strong entrepreneurial innovation and truly builds the competitiveness of national enterprises in this emerging field.

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