On August 18th, at the CMO conference of the 9th High-tech LED Industry Summit Forum, applause took place one after another. The theme of the conference was “Brand Winning, Channels Are King.†The conference attracted more than 100 guests from the LED industry. Due to the full seats, some of the audience even stood at the gates and walkways.
Guo Yunping, chief consultant of the Eagle Geese team, said that the channels that LED can tackle are: engineering dealer channels, professional engineering channels, lighting store sales channels, OEM channels, invisible channels, wholesale or hardware channels, supermarket channels. He believes that the most effective channel for LED companies is professional engineering channels. To successfully tackle this field, the best terminal display is the sample project, and more importantly, a consultative marketing team is needed.
He pointed out that the current best investment target for LED companies, currently speaking, the domestic first-line brands, Philips, Osram, GE. Domestic second-tier dealers are engineering dealers and they are the best partners. If you can't choose them, you can choose the dealers of commercial lighting such as NVC, Op, Sanxiong Aurora, Jiamei, etc., will become the second choice. The dealers in Zhongshan Guzhen are the best in living. They open the market network by telephone or network. But their prices are also very low. Such enterprises, in the future, strong brand intervention, their living space will be small.
Guo Yunping, chief consultant of the Eagle Geese team, said that the channels that LED can tackle are: engineering dealer channels, professional engineering channels, lighting store sales channels, OEM channels, invisible channels, wholesale or hardware channels, supermarket channels. He believes that the most effective channel for LED companies is professional engineering channels. To successfully tackle this field, the best terminal display is the sample project, and more importantly, a consultative marketing team is needed.
He pointed out that the current best investment target for LED companies, currently speaking, the domestic first-line brands, Philips, Osram, GE. Domestic second-tier dealers are engineering dealers and they are the best partners. If you can't choose them, you can choose the dealers of commercial lighting such as NVC, Op, Sanxiong Aurora, Jiamei, etc., will become the second choice. The dealers in Zhongshan Guzhen are the best in living. They open the market network by telephone or network. But their prices are also very low. Such enterprises, in the future, strong brand intervention, their living space will be small.
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