[High-tech LED reporter Zhao Hui Guangzhou report] On November 25, 2013, the 2013 High-tech LED Conference with the theme of “LED China Dream – The Future Five Years†was grandly opened at Guangzhou Poly World Trade Expo Center. This conference included The five special CEO conferences and four CTO special conferences and lighting designers' conferences covering the middle and lower reaches of LEDs. The highlight of this high-tech conference is the 2013 (fourth) high-tech Golden Globe Awards and High LED fifth anniversary celebration dinner.
Philips, Inspur Huaguang, Huacan Optoelectronics, Ruifeng Optoelectronics, Hongli Optoelectronics, Tiantong High-tech, Sunshine Lighting, Qinshang Optoelectronics, Yitong Electronics, Zhongwei Optoelectronics, Lianchuang Optoelectronics, Yuanda Electronics, Tongfang, Northern Microelectronics More than 500 CEDs from all over the country, such as Infineon Electronics and Xinli Light Source, gathered in Yangcheng to discuss the development pattern of the LED industry in the next five years.
At 2 pm on the 25th, the special-strategic decision by Tsinghua Tongfang officially kicked off. Dr. Zhang Xiaofei, CEO of Gaogong LED, gave a speech and gave a keynote speech on the status of the LED industry exhibition in 2013 and the main problems and industry trends in the next few years.
“In the past year, in the middle and upper reaches, domestic brands began to break out quickly. In the downstream lighting market, many companies began to seek their own positioning, including the establishment of the channel and the development of the channel. The trend of localization integration is becoming more and more obvious.†Dr. Zhang Xiaofei said that the theme of the 2013 High-tech LED Conference with LED China Dream is also in line with the development trend of the industry.
Dr. Zhang Xiaofei believes that 2013 is an exciting year. Due to the rapid development of the lighting industry, the production capacity of the upper, middle and lower reaches has been fully utilized, and the overcapacity has slowed down. Whether it is materials, equipment, or equipment, the entire industry is thriving. But 2013 is also a year of great anxiety for the industry. Although there are a lot of orders, the number of products goes up, the revenue has increased, but the price war is fierce and the profits are getting thinner.
When talking about the future development trend of the LED industry, Dr. Zhang Xiaofei expects that in the next five years, LED applications will enter a slow growth period besides indoor and outdoor, automotive lighting and special lighting. In 2015, the penetration rate of LED will exceed 60%, at the end of 2018. The output value of LED lighting accounts for 80% of the total output value of lighting.
Subsequently, Wang Lianghai, vice president of Tongfang, Dr. Tan Changlin, general manager of Taiji Solid State Lighting, and Guan Yong, general manager of Sunshine Lighting, gave keynote speeches respectively, together with Osram China CEO Ai Xiaoming, Tiantong shares chairman Pan Jianqing, and Philips Lumileds Asia Marketing Director Zhou Xuejun discussed the theme of future industry development and changes.
“2013 is China's LED industry. It is the first step towards success. This year has changed too much. No matter upstream, midstream or downstream, it has gradually begun to have its own position in the market.†Wang Lianghai believes that 2013 The chip brings high-speed development opportunities to the whole LED, general lighting products, enterprises in China's entire chip, in general lighting products, more than 30% in 2013, more than 50% in 2014. From mobile phone/PaD backlight products, the market share in 2013 was close to 20%, and in 2014 it was close to 40%. TV backlight products have a market share of less than 10% in 2013 and are expected to reach more than 30% in 2014. Outdoor lighting products, in addition to COB packaging applications, have a zero share in 2013, and hope for 2015. The chip demand for indoor lighting products has been basically met, and the market share has steadily increased.
Wang Lianghai believes that the biggest problem for upstream companies is the price war. The chip does not have the potential to reduce costs. If there is no technical breakthrough, the cost reduction may be single digits, one point, five points, a good point is seven points, eight points, and it is impossible to break through ten points.
Tan Changlin said that due to overcapacity and vicious competition. The factory is in a sandwich layer. For the growth of an industry, all industries, it will go through a life cycle. This life cycle begins at the beginning of the incubation period and growth period. All industries have a cliff. This cliff, if you have no breakthrough in the craft and the market, there will be many martyrs inside. In this place, after filling this cliff, once you have learned enough experience and can have technological innovation and breakthrough, he can accelerate growth, otherwise the industry will be difficult to sustain.
"The change of LED, from the perspective of the broader change, is not only the innovation of technology, but also the change of products, but the changes in various links in the industry chain, including the changes in development methods." Guan Yong said that LED The change will be affected by several aspects: First, the speed of change in the product technology route; second, the competition for dealers is very hot.
Guan Yong believes that enterprises must succeed in channel reform, and ultimately they must understand their core competitiveness. Where is the demand of the enterprise, the company can't do anything, the product positioning should be clear, the channel concept, not what others do, how do you do it, including the cultivation of channels. LED growth is good and has met our expectations, but I appeal to everyone to calm down and pay attention to the pace of investment in the future.
Philips, Inspur Huaguang, Huacan Optoelectronics, Ruifeng Optoelectronics, Hongli Optoelectronics, Tiantong High-tech, Sunshine Lighting, Qinshang Optoelectronics, Yitong Electronics, Zhongwei Optoelectronics, Lianchuang Optoelectronics, Yuanda Electronics, Tongfang, Northern Microelectronics More than 500 CEDs from all over the country, such as Infineon Electronics and Xinli Light Source, gathered in Yangcheng to discuss the development pattern of the LED industry in the next five years.
(Tsinghua Tongfang title special roundtable dialogue) 
(meeting venue)
At 2 pm on the 25th, the special-strategic decision by Tsinghua Tongfang officially kicked off. Dr. Zhang Xiaofei, CEO of Gaogong LED, gave a speech and gave a keynote speech on the status of the LED industry exhibition in 2013 and the main problems and industry trends in the next few years.
(Zhang Xiaofei, Chairman of Gaogong LED)
“In the past year, in the middle and upper reaches, domestic brands began to break out quickly. In the downstream lighting market, many companies began to seek their own positioning, including the establishment of the channel and the development of the channel. The trend of localization integration is becoming more and more obvious.†Dr. Zhang Xiaofei said that the theme of the 2013 High-tech LED Conference with LED China Dream is also in line with the development trend of the industry.
Dr. Zhang Xiaofei believes that 2013 is an exciting year. Due to the rapid development of the lighting industry, the production capacity of the upper, middle and lower reaches has been fully utilized, and the overcapacity has slowed down. Whether it is materials, equipment, or equipment, the entire industry is thriving. But 2013 is also a year of great anxiety for the industry. Although there are a lot of orders, the number of products goes up, the revenue has increased, but the price war is fierce and the profits are getting thinner.
When talking about the future development trend of the LED industry, Dr. Zhang Xiaofei expects that in the next five years, LED applications will enter a slow growth period besides indoor and outdoor, automotive lighting and special lighting. In 2015, the penetration rate of LED will exceed 60%, at the end of 2018. The output value of LED lighting accounts for 80% of the total output value of lighting.
Subsequently, Wang Lianghai, vice president of Tongfang, Dr. Tan Changlin, general manager of Taiji Solid State Lighting, and Guan Yong, general manager of Sunshine Lighting, gave keynote speeches respectively, together with Osram China CEO Ai Xiaoming, Tiantong shares chairman Pan Jianqing, and Philips Lumileds Asia Marketing Director Zhou Xuejun discussed the theme of future industry development and changes.
“2013 is China's LED industry. It is the first step towards success. This year has changed too much. No matter upstream, midstream or downstream, it has gradually begun to have its own position in the market.†Wang Lianghai believes that 2013 The chip brings high-speed development opportunities to the whole LED, general lighting products, enterprises in China's entire chip, in general lighting products, more than 30% in 2013, more than 50% in 2014. From mobile phone/PaD backlight products, the market share in 2013 was close to 20%, and in 2014 it was close to 40%. TV backlight products have a market share of less than 10% in 2013 and are expected to reach more than 30% in 2014. Outdoor lighting products, in addition to COB packaging applications, have a zero share in 2013, and hope for 2015. The chip demand for indoor lighting products has been basically met, and the market share has steadily increased.
(Tsinghua Tongfang Vice President Wang Lianghai)
Wang Lianghai believes that the biggest problem for upstream companies is the price war. The chip does not have the potential to reduce costs. If there is no technical breakthrough, the cost reduction may be single digits, one point, five points, a good point is seven points, eight points, and it is impossible to break through ten points.
Tan Changlin said that due to overcapacity and vicious competition. The factory is in a sandwich layer. For the growth of an industry, all industries, it will go through a life cycle. This life cycle begins at the beginning of the incubation period and growth period. All industries have a cliff. This cliff, if you have no breakthrough in the craft and the market, there will be many martyrs inside. In this place, after filling this cliff, once you have learned enough experience and can have technological innovation and breakthrough, he can accelerate growth, otherwise the industry will be difficult to sustain.
(Tan Changlin, General Manager of TSMC Solid State Lighting)
"The change of LED, from the perspective of the broader change, is not only the innovation of technology, but also the change of products, but the changes in various links in the industry chain, including the changes in development methods." Guan Yong said that LED The change will be affected by several aspects: First, the speed of change in the product technology route; second, the competition for dealers is very hot.
Guan Yong believes that enterprises must succeed in channel reform, and ultimately they must understand their core competitiveness. Where is the demand of the enterprise, the company can't do anything, the product positioning should be clear, the channel concept, not what others do, how do you do it, including the cultivation of channels. LED growth is good and has met our expectations, but I appeal to everyone to calm down and pay attention to the pace of investment in the future.
(Sunlight Lighting General Manager Guan Yong)
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