LED lighting explosion point near Cree speeds up device dual-line layout

[High-tech LED reporter / Wang Cairong Zhongshan report] On the afternoon of September 15, the US Cree and Guangzhou Guangwei signed a strategic cooperation agreement in Zhongshan, and the two sides decided to complement the technology, light engine research and development, brand promotion, international market and so on. Cooperation in various fields.

"Since this year, the trend of integration between the industrial chain in the middle and lower reaches of LED has become more and more obvious, and the industrial structure is changing. This time, Cree and Guangzhou Guangguang have reached a cooperation with lighting. It is hoped to gain more by integrating upstream and downstream superior resources. Li Shengxian, sales director of Career Asia, said at the signing ceremony that from the overall development situation in the first half of the year, the LED lighting market is approaching the outbreak node, and Cree hopes to cooperate with this opportunity to bring to the market. Some changes.

Recently, domestic LED manufacturers have integrated large-scale action, including Jingyuan Optoelectronics, Hangzhou Yuzhong Gaohong, a joint venture company, Jingyang Lighting, Sanan Optoelectronics, Sunshine Lighting Co., Ltd., and Dehao Runda and NVC Lighting, a joint venture of 80 million yuan. Packaging factories, etc., it is not difficult to find that the pace of industrial integration between leading enterprises is accelerating, and Cree is holding hands on lighting, which is also accelerating the promotion of its localization strategy at this joint point, and speeding up the move to China. The penetration of the mainland LED lighting market.

In fact, with the gradual warming of LED indoor lighting, especially commercial lighting, the demand for small and medium power devices is heating up rapidly. International companies including Cree and Osram are adjusting the layout strategy of the terminal market in mainland China.

“At the moment, our advantage in high power is still quite obvious. In terms of small and medium power, the past is mainly limited by price factors. Now, we will accelerate cooperation with downstream lighting application companies and accelerate the launch of innovative products. Frequency." Lin Rui, director of the marketing department of Career China, told reporters that the company is sticking to the "two-step" strategy and continues to maintain and expand the market share of the high-power market. On this basis, gradually increase the small and medium-sized enterprises. The penetration of the power market.

Lin Tie said frankly that this cooperation with Guangzhou Light is aimed at the most popular LED commercial lighting field. In the second half of the year, the strength of the small and medium power market layout and new product launch will continue to strengthen.

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