Industry voice: Some LED companies do not have to panic

In Southeast Asia, Guangzhou Aowang is a well-known brand in the high-end luggage market. When the domestic market was opened this year, Aowang changed to focus on the low-end market.

"The main thing is to hurry up and raise the popularity in China." Song Chunhong, vice president of marketing of Guangzhou Aowang Luggage Industry Co., Ltd., seems a bit helpless. Aowang's design and product quality are first-class, but because of long-term foreign market only, The visibility is low. This year, the European debt crisis continued to ferment, and external demand fell again. From January to August, the company's foreign market sales were only 100 million yuan, down nearly 30% year-on-year. Enterprises have to turn to the domestic low-end market with the largest number of consumers.

In a recent survey in Guangdong, the reporter found that under the influence of multiple factors such as sluggish external demand, insufficient domestic demand, rising labor costs, and concentrated release of previous production capacity, many companies this year felt like business difficulties. Among them, small and medium-sized enterprises, export-oriented enterprises, and labor-intensive enterprises bear the brunt.

The overall industrial economy is running smoothly, and some enterprises have encountered operational difficulties.

According to the statistics of the National Bureau of Statistics, from January to August, the added value of industrial enterprises above designated size increased by 10.1% year-on-year, and the growth rate dropped by 4.1 percentage points year-on-year; the main income profit rate decreased from 6.11% in the same period last year to 5.4%.

Miao Wei, Minister of the Ministry of Industry and Information Technology, said that the current international economic environment is still grim, both external demand and domestic demand growth are slowing down, capacity utilization is insufficient, production activity is declining, and economic operations have seen many new situations worthy of attention. In particular, the difficulties and problems faced by small and micro enterprises are more prominent, and the trend of production and operation difficulties is still expanding, but it is not necessary to panic about the current operational difficulties of some enterprises.

For the changes in the market environment, small and medium-sized enterprises are most sensitive and often bear the brunt. However, from the situation of small and medium-sized enterprises in various provinces, it has already shown a stabilizing trend. According to the Guangdong Provincial Economic and Information Committee, “Guangdong small and medium-sized enterprises are generally stable, and the private economy is better than expected”; Zhejiang Small and Medium Enterprises Bureau said that “Zhejiang small and medium-sized enterprises are running out of stability”; Chongqing Small and Medium Enterprises Bureau said, “ The main players in Chongqing's SME market grew rapidly, and the main economic indicators grew steadily, but the corporate profitability continued to decline. Shaanxi Shaanxi SME Promotion Bureau said, “In the first seven months of this year, Shaanxi SMEs continued to maintain a good development trend”.

The reporter also felt that the company did not show too much pessimism in the survey. Pan Jianyue, general manager of Guangdong E-Commerce Global Market Group, told reporters that 100,000 manufacturing companies on their platform did not have a bankruptcy shutdown this year. "The demand in the European and American markets is weakening this year. The enterprises that rely mainly on the European and American markets will be affected to some extent, but the emerging markets such as Russia and Brazil are active. If the enterprises can adjust in time, the overall problem is not big. And this year's high-end manufacturing industry in Europe and America. The decline in production capacity is also an opportunity for high-end manufacturing companies in China."

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